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Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis
| Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis |
| Autore | Francis Scott |
| Pubbl/distr/stampa | Newark : , : University of Delaware Press, , 2019 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 659.10944 |
| Collana | The early modern exchange |
| Soggetto topico |
French literature
Advertising Advertising in literature French literature - 19th century - History and criticism Advertising - France - History - 16th century |
| Soggetto genere / forma |
History
Criticism, interpretation, etc. Electronic books. |
| ISBN | 1-64453-008-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- List of Abbreviations -- Author's Note -- Introduction -- Part I. "Ung petit tableau de mon industrie": Jean Lemaire de Belges and Gratitude for Historiography -- 1. The Judgment of the Reader in the Illustrations de Gaule et singularitez de Troye -- 2. Lemaire's Genius in the Concorde des deux langages -- Part II. Clément Marot, or Proteus in Print -- 3. "Quel bien par rime on a": Authorial and Printerly Personae in the Adolescence clementine -- 4. "Je n'en donne ung festu, pourveu qu'ayons son livre": The Suite and the 1538 Œuvres -- Part III. The Cure Is the Disease: Self-Fashioning and Charlatanism in François Rabelais's Prologues -- 5. The Prophylactic Prologues of Pantagruel and Gargantua -- 6. Rabelais, Doctor of Iatrosophism -- Afterword: The Triumph of Advertising -- Appendix: Marot Editions and Their Contents -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910494619203321 |
Francis Scott
|
||
| Newark : , : University of Delaware Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising the self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis
| Advertising the self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis |
| Autore | Francis Scott |
| Pubbl/distr/stampa | Newark : , : University of Delaware Press, , 2019 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 659.10944 |
| Collana | The Early Modern Exchange |
| Soggetto topico | Advertising - France - History - 16th century |
| ISBN | 1-64453-008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- List of Abbreviations -- Author's Note -- Introduction -- Part I. "Ung petit tableau de mon industrie": Jean Lemaire de Belges and Gratitude for Historiography -- 1. The Judgment of the Reader in the Illustrations de Gaule et singularitez de Troye -- 2. Lemaire's Genius in the Concorde des deux langages -- Part II. Clément Marot, or Proteus in Print -- 3. "Quel bien par rime on a": Authorial and Printerly Personae in the Adolescence clementine -- 4. "Je n'en donne ung festu, pourveu qu'ayons son livre": The Suite and the 1538 Œuvres -- Part III. The Cure Is the Disease: Self-Fashioning and Charlatanism in François Rabelais's Prologues -- 5. The Prophylactic Prologues of Pantagruel and Gargantua -- 6. Rabelais, Doctor of Iatrosophism -- Afterword: The Triumph of Advertising -- Appendix: Marot Editions and Their Contents -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910793596403321 |
|
Francis Scott
|
||
| Newark : , : University of Delaware Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising the self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis
| Advertising the self in Renaissance France : Lemaire, Marot, and Rabelais / / Scott Francis |
| Autore | Francis Scott |
| Pubbl/distr/stampa | Newark : , : University of Delaware Press, , 2019 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 659.10944 |
| Collana | The Early Modern Exchange |
| Soggetto topico | Advertising - France - History - 16th century |
| ISBN | 1-64453-008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- List of Abbreviations -- Author's Note -- Introduction -- Part I. "Ung petit tableau de mon industrie": Jean Lemaire de Belges and Gratitude for Historiography -- 1. The Judgment of the Reader in the Illustrations de Gaule et singularitez de Troye -- 2. Lemaire's Genius in the Concorde des deux langages -- Part II. Clément Marot, or Proteus in Print -- 3. "Quel bien par rime on a": Authorial and Printerly Personae in the Adolescence clementine -- 4. "Je n'en donne ung festu, pourveu qu'ayons son livre": The Suite and the 1538 Œuvres -- Part III. The Cure Is the Disease: Self-Fashioning and Charlatanism in François Rabelais's Prologues -- 5. The Prophylactic Prologues of Pantagruel and Gargantua -- 6. Rabelais, Doctor of Iatrosophism -- Afterword: The Triumph of Advertising -- Appendix: Marot Editions and Their Contents -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910808997203321 |
|
Francis Scott
|
||
| Newark : , : University of Delaware Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing Identities Through Language : English and Global Imagery in French Advertising / Elizabeth Martin
| Marketing Identities Through Language : English and Global Imagery in French Advertising / Elizabeth Martin |
| Autore | Martin, Elizabeth |
| Pubbl/distr/stampa | Basingstoke [England] ; New York : Palgrave Macmillan, 2006 |
| Descrizione fisica | xv, 286 p. : ill. ; 23 cm |
| Disciplina | 659.10944 |
| Soggetto topico |
Pubblicità - Francia
Pubblicità - Linguaggio Multilinguismo Multiculturalismo Comunicazione interculturale Globalizzazione |
| ISBN |
1403949840
9781403949844 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003701349707536 |
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Martin, Elizabeth
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| Basingstoke [England] ; New York : Palgrave Macmillan, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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