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Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers
| Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers |
| Autore | Chambers Jason |
| Pubbl/distr/stampa | Philadelphia : , : University of Pennsylvania Press, , [2011] |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 659.1089/96073 |
| Soggetto topico |
Advertising - United States - History
African American consumers African Americans and mass media African Americans in advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-89793-8
0-8122-0385-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments |
| Record Nr. | UNINA-9910452373103321 |
Chambers Jason
|
||
| Philadelphia : , : University of Pennsylvania Press, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers
| Madison Avenue and the Color Line : African Americans in the Advertising Industry / / Jason Chambers |
| Autore | Chambers Jason |
| Pubbl/distr/stampa | Philadelphia : , : University of Pennsylvania Press, , [2011] |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 659.1089/96073 |
| Soggetto topico |
Advertising - United States - History
African American consumers African Americans and mass media African Americans in advertising |
| Soggetto non controllato |
African Studies
African-American Studies American History American Studies Business Economics |
| ISBN |
1-283-89793-8
0-8122-0385-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Introduction -- Chapter 1. The Rise of Black Consumer Marketing -- Chapter 2. The Jackie Robinsons of Advertising and Selling -- Chapter 3. Civil Rights and the Advertising Industry -- Chapter 4. Affirmative Action and the Search for White Collars -- Chapter 5. The Golden Age -- Epilogue -- Notes -- Index -- Acknowledgments |
| Record Nr. | UNINA-9910779146803321 |
|
Chambers Jason
|
||
| Philadelphia : , : University of Pennsylvania Press, , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||