Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
Descrizione fisica | 1 online resource (146 p.) |
Disciplina |
659.1042094
659.1094 |
Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
Record Nr. | UNINA-9910456049503321 |
Bristol ; ; Portland, OR, : Intellect, 2000 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
Descrizione fisica | 1 online resource (146 p.) |
Disciplina |
659.1042094
659.1094 |
Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
Record Nr. | UNINA-9910780156803321 |
Bristol ; ; Portland, OR, : Intellect, 2000 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising and identity in Europe [[electronic resource] ] : the I of the beholder / / edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bristol ; ; Portland, OR, : Intellect, 2000 |
Descrizione fisica | 1 online resource (146 p.) |
Disciplina |
659.1042094
659.1094 |
Altri autori (Persone) |
CannonJackie
BaubetaPatricia Anne Odber de <1953-> WarnerIan Robin <1940-> |
Soggetto topico |
Advertising - Social aspects - Europe
Identity (Psychology) - Europe |
ISBN |
1-280-47652-4
9786610476527 1-84150-872-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Preliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising |
Record Nr. | UNINA-9910823236003321 |
Bristol ; ; Portland, OR, : Intellect, 2000 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|