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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910793132003321 |
Rutherford Paul
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910822402003321 |
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Rutherford Paul
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150186603321 |
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Odih Pamela
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| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780650403321 |
|
Odih Pamela
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||
| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808691503321 |
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Odih Pamela
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| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910461928803321 |
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McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising
Advertising - History Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910785983403321 |
|
McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising : a cultural economy / / Liz McFall
| Advertising : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising
Advertising - History Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910816190103321 |
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McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English edition.] |
| Pubbl/distr/stampa | London : , : Berg Publishers, , 2012 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina |
659.1/042
659.1042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| ISBN |
93-89165-73-3
1-00-308437-0 1-000-18949-X 1-000-18286-X 1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Classificazione | SOC002010SOC026000BUS070060BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910816835903321 |
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Malefyt Timothy de Waal
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| London : , : Berg Publishers, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910462897203321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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