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The Adman's dilemma : from Barnum to Trump / / Paul Rutherford
| The Adman's dilemma : from Barnum to Trump / / Paul Rutherford |
| Autore | Rutherford Paul |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (x, 456 pages) |
| Disciplina | 659.1042 |
| Soggetto topico |
Advertising - Social aspects
Advertising - History Advertising executives - History Advertising in popular culture |
| ISBN |
1-4875-1903-6
1-4875-1902-8 |
| Classificazione | AP 14450 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction: Enter "Don Draper," 2007 -- Prelude: The Con Man, the Adman, and the Trickster: Herman Melville, The Confidence-Man: His Masquerade, 1857 -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. The Chronicle of Struggle -- 4. A Worrisome Dominion -- 5. The Gospel of Creativity -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents: Farewell "Don Draper," 2015 -- Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 21 July 2016 -- The Moral of the Biography -- Notes -- Concept Index -- Name Index |
| Record Nr. | UNINA-9910793132003321 |
Rutherford Paul
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| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150186603321 |
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Odih Pamela
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| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780650403321 |
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Odih Pamela
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| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Adsensory financialisation / / by Pamela Odih
| Adsensory financialisation / / by Pamela Odih |
| Autore | Odih Pamela |
| Pubbl/distr/stampa | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Soggetto topico |
Wearable technology - Economic aspects
Wearable technology - Social aspects Advertising - Social aspects |
| ISBN |
1-4438-1287-0
1-4438-9704-3 1-4438-1850-X 1-282-33662-2 9786612336621 1-4438-1142-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808691503321 |
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Odih Pamela
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| Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910461928803321 |
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McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising [[electronic resource] ] : a cultural economy / / Liz McFall
| Advertising [[electronic resource] ] : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identities |
| Soggetto topico |
Advertising
Advertising - History Advertising - Social aspects |
| ISBN |
1-280-36870-5
9786610368709 1-4129-3289-0 0-7619-4254-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910785983403321 |
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McFall Elizabeth Rose
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| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising : a cultural economy / / Liz McFall
| Advertising : a cultural economy / / Liz McFall |
| Autore | McFall Elizabeth Rose |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (viii, 208 p.) : ill |
| Disciplina | 659.1042 |
| Collana | Culture, representation and identity series |
| Soggetto topico |
Advertising - History
Advertising - Social aspects |
| ISBN |
9786610368709
9781280368707 1280368705 9781412932899 1412932890 9780761942542 0761942548 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover Page; Title; Copyright; Contents; List of illustrations; Acknowledgements; Introduction: the quaint device of advertising; 1 Colonising of the real; 2 The persuasive subject of advertising; 3 The hybridisation of culture and economy; 4 The uses of history; 5 Pervasive institutions and constituent practices; 6 Persuasive products; 7 Conclusion: devices and desires; Bibliography; Index |
| Record Nr. | UNINA-9910965383603321 |
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McFall Elizabeth Rose
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||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910462897203321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising as culture [[electronic resource] /] / edited by Chris Wharton
| Advertising as culture [[electronic resource] /] / edited by Chris Wharton |
| Pubbl/distr/stampa | Bristol, : Intellect, 2013 |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina | 659.1042 |
| Altri autori (Persone) | WhartonChris |
| Soggetto topico | Advertising |
| ISBN | 1-84150-787-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgement; Introduction - advertising and culture; Chapter 1: Advertising - a way of life; Chapter 2: Advertising research; Chapter 3: Spreads like butter - culture and advertising; Chapter 4: Handbags and gladrags - the rise and rise of accessories in fashion and advertising; Chapter 5: Music and advertising - a happy marriage?; Chapter 6: The cultural economy of death - advertising and popular music; Chapter 7: Art and advertising - circa 1880 to the present; Chapter 8: On-line digi-ads
Chapter 9: Selling politics - the political economy of political advertisingChapter 10: Media and advertising - the interests of citizens and consumers; Contributor details; Index; Back Cover |
| Record Nr. | UNINA-9910786255403321 |
| Bristol, : Intellect, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising as Multilingual Communication / Helen Kelly-Holmes
| Advertising as Multilingual Communication / Helen Kelly-Holmes |
| Autore | Kelly-Holmes, Helen |
| Pubbl/distr/stampa | Basingstoke : Palgrave MacMillan, 2005 |
| Descrizione fisica | 206 p. ; 21 cm |
| Disciplina | 659.1042 |
| Soggetto topico |
Pubblicità - Multilinguismo
Comunicazione interculturale Multilinguismo - Aspetti economici |
| ISBN | 9780230217065 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991003926769707536 |
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Kelly-Holmes, Helen
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| Basingstoke : Palgrave MacMillan, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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