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Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910463861703321 |
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910788350703321 |
|
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel
| Freud on Madison Avenue [[electronic resource] ] : motivation research and subliminal advertising in America / / Lawrence R. Samuel |
| Autore | Samuel Lawrence R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2010 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Motivation research (Marketing) - United States - History
Subliminal advertising - United States - History Advertising - United States - Psychological aspects - History Consumer behavior - United States - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
0-8122-2226-1
1-283-89686-9 0-8122-0487-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects. |
| Record Nr. | UNINA-9910828958403321 |
|
Samuel Lawrence R
|
||
| Philadelphia, : University of Pennsylvania Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-66108-9
9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910452152103321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1-136-80934-1
1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910779192503321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (365 p.) |
| Disciplina | 659.101/9 |
| Altri autori (Persone) | ShrumL. J |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1-136-80934-1
1-280-66108-9 9786613638014 0-203-82858-5 1-136-80935-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
Chapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment Chapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index |
| Record Nr. | UNINA-9910808335003321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910208829603321 |
|
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
| Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
| Autore | Heath Robert <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xi, 248 pages) |
| Disciplina | 659.101/9 |
| Soggetto topico |
Advertising - Psychological aspects
Emotions |
| ISBN |
1-119-96762-7
1-280-58635-4 9786613616180 1-119-96763-5 1-119-96900-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
| Record Nr. | UNINA-9910819465503321 |
|
Heath Robert <1947->
|
||
| Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||