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Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele
| Public information campaigns & opinion research [[electronic resource] ] : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Ro?mmele |
| Pubbl/distr/stampa | London, : SAGE, 2002 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 659.1/932 |
| Altri autori (Persone) |
KlingemannHans-Dieter
Ro?mmeleAndrea <1967-> |
| Soggetto topico |
Advertising, Political
Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-85702-453-1
1-280-36995-7 9786610369959 1-4129-3264-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign""""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey""""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion"" ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner""""Index"" |
| Record Nr. | UNINA-9910450300103321 |
| London, : SAGE, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Roemmele
| Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Roemmele |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; Thousands Oaks, : SAGE, 2002 |
| Descrizione fisica | 1 online resource (xiv, 193 pages) : charts |
| Disciplina | 659.1/932 |
| Altri autori (Persone) |
KlingemannHans-Dieter
RömmeleAndrea <1967-> |
| Soggetto topico |
Advertising, Political
Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns |
| ISBN |
0-85702-453-1
1-280-36995-7 9786610369959 1-4129-3264-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" ""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index"" |
| Altri titoli varianti | Public information campaigns and opinion research |
| Record Nr. | UNINA-9910965421803321 |
| London ; ; Thousands Oaks, : SAGE, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||