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Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
| Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.1/0973/09043 |
| Collana | History of communication |
| Soggetto topico |
Advertising - United States - History
Corporations - Public relations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-04409-9
9786613044099 0-252-09258-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Record Nr. | UNINA-9910464273103321 |
Stole Inger L
|
||
| Urbana, Ill., : University of Illinois Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
| Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
| Autore | Stole Inger L |
| Pubbl/distr/stampa | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.1/0973/09043 |
| Collana | History of communication |
| Soggetto topico |
Advertising - United States - History
Corporations - Public relations - United States |
| ISBN |
1-283-04409-9
9786613044099 0-252-09258-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Record Nr. | UNINA-9910788987603321 |
|
Stole Inger L
|
||
| Urbana, Ill., : University of Illinois Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
| Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole |
| Autore | Stole Inger L |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Urbana, Ill., : University of Illinois Press, c2006 |
| Descrizione fisica | 1 online resource (312 p.) |
| Disciplina | 659.1/0973/09043 |
| Collana | History of communication |
| Soggetto topico |
Advertising - United States - History
Corporations - Public relations - United States |
| ISBN |
9786613044099
9781283044097 1283044099 9780252092589 0252092589 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. |
| Altri titoli varianti | Consumer activism and corporate public relations in the 1930s |
| Record Nr. | UNINA-9910970610903321 |
|
Stole Inger L
|
||
| Urbana, Ill., : University of Illinois Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||