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Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper
| Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 659.1/045553 |
| Altri autori (Persone) |
MancaLuigi (Luigi Daniele)
MancaAlessandra PieperGail W |
| Soggetto topico |
Advertising - Psychological aspects
Advertising - Social aspects Utopias Advertising and women |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77895-4
9786613689344 0-7391-7327-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors |
| Record Nr. | UNINA-9910452765103321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper
| Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 659.1/045553 |
| Altri autori (Persone) |
MancaLuigi (Luigi Daniele)
MancaAlessandra PieperGail W |
| Soggetto topico |
Advertising - Psychological aspects
Advertising - Social aspects Utopias Advertising and women |
| ISBN |
1-280-77895-4
9786613689344 0-7391-7327-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors |
| Record Nr. | UNINA-9910779265003321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Utopian images and narratives in advertising : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper
| Utopian images and narratives in advertising : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 659.1/045553 |
| Altri autori (Persone) |
MancaLuigi (Luigi Daniele)
MancaAlessandra PieperGail W |
| Soggetto topico |
Advertising - Psychological aspects
Advertising - Social aspects Utopias Advertising and women |
| ISBN |
1-280-77895-4
9786613689344 0-7391-7327-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors |
| Record Nr. | UNINA-9910818623203321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||