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Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English ed.] |
| Pubbl/distr/stampa | London : , : Routledge, Taylor & Francis Group, , 2020 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-000-18286-X
1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910463255003321 |
Malefyt Timothy de Waal
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| London : , : Routledge, Taylor & Francis Group, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais
| Advertising and anthropology : ethnographic practice and cultural perspectives / / Timothy de Waal Malefyt and Robert J. Morais |
| Autore | Malefyt Timothy de Waal |
| Edizione | [English edition.] |
| Pubbl/distr/stampa | London : , : Berg Publishers, , 2012 |
| Descrizione fisica | 1 online resource (187 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Advertising - Social aspects
Anthropology Marketing research |
| ISBN |
1-00-308437-0
1-000-18949-X 1-000-18286-X 1-003-08437-0 0-85785-204-3 1-4742-1413-4 0-85785-203-5 |
| Classificazione | SOC002010SOC026000BUS070060BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Preface; Part I: Introduction; 1 Anthropologists In and Out of Advertising; Part II: Toward an Understanding of Advertising Agencies; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; Part III: Applying Anthropology in Advertising Agencies; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising
10 Hybrid Research Methodologies and Business SuccessPart IV: Conclusion; 11 The Future of Advertising Anthropology; Notes; References; Index |
| Record Nr. | UNINA-9910787316803321 |
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Malefyt Timothy de Waal
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| London : , : Berg Publishers, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-59518-2
0-203-99189-3 1-280-10816-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910449671803321 |
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Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
| Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
306.3
659.1/042 |
| Collana | Transformations |
| Soggetto topico |
Advertising
Advertising-- Psychological aspects Consumer behavior Psychological aspects Sex role in advertising Commerce Business & Economics |
| ISBN |
1-134-59517-4
1-134-59518-2 0-203-99189-3 1-280-10816-9 |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910777380003321 |
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Cronin Anne M. <1967, >
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| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising As a Creative Industry : Regime of Paradoxes
| Advertising As a Creative Industry : Regime of Paradoxes |
| Autore | Derda Izabela |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | 2023 |
| Descrizione fisica | 1 online resource (0 pages) |
| Disciplina | 659.1/042 |
| Collana | Routledge Research in the Creative and Cultural Industries Series |
| Soggetto topico |
Advertising
Creative ability in business Cultural industries |
| ISBN |
1-000-97042-6
1-00-326312-7 1-000-97045-0 1-003-26312-7 |
| Classificazione | BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
| Record Nr. | UNINA-9910735088703321 |
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Derda Izabela
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| 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
| Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler |
| Autore | Kohlbacher Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXIII, 155 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Marketing
International economics Industrial procurement International business enterprises Leadership Market research International Economics Procurement International Business Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 1-137-58660-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254663203321 |
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Kohlbacher Florian
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin
| Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York, : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina |
659.1/042
659.1042 |
| Collana | International library of sociology |
| Soggetto topico |
Advertising - Social aspects
Consumer behavior Consumption (Economics) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-14149-5
1-283-84290-4 1-135-14141-X 0-203-60368-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising
3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes BibliographyIndex |
| Record Nr. | UNINA-9910462406603321 |
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Cronin Anne M. <1967, >
|
||
| London ; ; New York, : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin
| Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin |
| Autore | Cronin Anne M. <1967, > |
| Pubbl/distr/stampa | London ; ; New York, : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (166 p.) |
| Disciplina |
659.1/042
659.1042 |
| Collana | International library of sociology |
| Soggetto topico |
Advertising - Social aspects
Consumer behavior Consumption (Economics) - Social aspects |
| ISBN |
1-135-14149-5
1-283-84290-4 1-135-14141-X 0-203-60368-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising
3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes BibliographyIndex |
| Record Nr. | UNINA-9910786321103321 |
|
Cronin Anne M. <1967, >
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||
| London ; ; New York, : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow
| Breaking up America [[electronic resource] ] : advertisers and the new media world / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Chicago, : University of Chicago Press, 1997 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina |
659.1/042
659.1042 |
| Soggetto topico |
Advertising - Social aspects - United States
Target marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786611224080
1-281-22408-1 0-226-81751-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- PREFACE -- ONE. Targeting a New World -- TWO. In Mass Marketing's Shadow -- THREE. The Roots of Division -- FOUR. Mapping a Fractured Society -- FIVE. Signaling Divisions -- SIX. Tailoring Differences -- SEVEN. Planning a Fractured Future -- EIGHT. Image Tribes -- NOTES -- INDEX |
| Record Nr. | UNINA-9910455330403321 |
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Turow Joseph
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| Chicago, : University of Chicago Press, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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New Americanists : Living Up to the Ads : Gender Fictions of the 1920s [[electronic resource]]
| New Americanists : Living Up to the Ads : Gender Fictions of the 1920s [[electronic resource]] |
| Autore | Davis Simone Weil <1957-> |
| Pubbl/distr/stampa | Durham, NC, USA, : Duke University Press, 20000301 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 659.1/042 |
| Collana | New Americanists Living up to the ads |
| Soggetto topico |
SOCIAL SCIENCE
Gender Studies Sex role in advertising - History - 20th century - United States Sex role in literature Commerce Business & Economics Advertising |
| ISBN | 0-8223-7764-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Introduction -- Chapter I Doubled Truth -- Chapter 2 The Pep Paradigm -- Chapter 3 "Complex Little Femmes" -- Chapter 4 "Lending an Air of Importance" -- Chapter 5 In the Tutu or out the Window -- Epilogue -- Notes -- Bibliography -- Index |
| Record Nr. | UNINA-9910786604103321 |
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Davis Simone Weil <1957->
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| Durham, NC, USA, : Duke University Press, 20000301 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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