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Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-35410-X
0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910463370403321 |
O'Shaughnessy John
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910788595103321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910827080703321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910455902403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910780221803321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum
| The psychology of entertainment media : blurring the lines between entertainment and persuasion / / edited by L.J. Shrum |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 |
| Descrizione fisica | 1 online resource (363 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | ShrumL. J |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Subliminal advertising
Advertising - Psychological aspects Mass media - Psychological aspects Persuasion (Psychology) Manipulative behavior |
| ISBN |
1410609367
1-135-62204-3 1-283-65650-7 1-282-37480-X 9786612374807 1-4106-0936-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty
4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index |
| Record Nr. | UNINA-9910809704603321 |
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||