Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910459394503321 |
Rice William
|
||
| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook [[electronic resource] ] : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910785033203321 |
|
Rice William
|
||
| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Magento 1.3 sales tactics cookbook : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice
| Magento 1.3 sales tactics cookbook : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques / / William Rice |
| Autore | Rice William |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (292 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico |
Electronic commerce
Open source software Teleshopping |
| ISBN |
1-282-55741-6
9786612557415 1-84951-013-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewer; Table of Contents; Preface; Chapter 1: Attracting Visitors; Introduction; Add meta information; Optimize images for search engines; Use title prefix or suffix to add the; store name to page titles; Generate a site map; Configure Magento to automatically; refresh the site map; Chapter 2: Placing Products on Shopping Sites; Place products on shopping sites:; One at a time; Upload products to Google Base; Chapter 3: Driving Visitors to Your Product Pages; Introduction; Create a basic landing page
Add a products block to a landing pageIdeas for static pages; Chapter 4: Making the Sale by Optimizing Product Pages; Add custom options; Add videos, links, and other HTML; to product pages; Optimize product images; Tell a story with product images; Change the layout of a product page; Special pricing; Chapter 5: Increasing the Sale; Upselling; Related products; Custom options; Cross-sells; Quantity discounts; Offer free shipping; Advertise free shipping in the; shopping cart side block; Chapter 6: Offering and Advertising Promotions; Creating a catalog price rule Creating a shopping cart price rule andcoupon; Create a clearance category; Chapter 7: Engage Your Customers; Customize transactional e-mails: Enable; customers to opt into receiving newsletter; Automatically sign up customers for; the newsletter; Move the newsletter subscribe block to; the right column; Create a newsletter; Send a newsletter; Enable customers to publish their; wish list with an RSS feed; Choosing the social networking site:; Customizing transactional e-mails; Chapter 8: Let Your Customers Speak; Customer reviews; Customer ratings; Polls; Tagging; Enabling e-mail to a friend Chapter 9: InternationalizationInternationalization is more than a new; language; Website, store, store view: What's the; difference?; Installing a language pack; Creating a new website/store/store view; Set up your international website/store/store; view under a separate URL; Enable and translate your products for; the international store view; Translating CMS pages (Front page,; About Us, Customer Service, and so on); Translate transactional e-mails; Set the currency for your international store; Have a grand opening sale for your; international storefront Chapter 10: Create a Wholesale StoreThe customers are the difference; Using the same storefront for wholesale; and retail customers; Create a CMS page explaining conditions; for becoming a wholesale customer; Create a static block, and add it to your; catalog pages; Creating a customer group and assigning; customers to the wholesale group; Create a tax rule that removes sales; taxes for wholesale customers; Create quantity discounts for wholesale; customers; Plan your wholesale strategy; Index |
| Record Nr. | UNINA-9910814920903321 |
|
Rice William
|
||
| Birmingham, U.K., : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prestashop 1.3 beginner's guide [[electronic resource] ] : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton
| Prestashop 1.3 beginner's guide [[electronic resource] ] : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton |
| Autore | Horton John <1920-> |
| Pubbl/distr/stampa | Birmingham [England], : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (308 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico | Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-65350-4
9786612653506 1-84951-115-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action - transferring files to your web host; Making a database; Time for action - creating a database; How to install PrestaShop; Time for action - the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action - how to delete the install folder; Renaming the admin folder; Time for action - renaming the admin folder; Your shop-front explained; Header; Column (left & right)
Main contentFooter; Your admin control panel; Time for action - logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action - installing the shopping cart module; Categories block; User info block; My account block; Time for action - making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling Proposition Most important facts or navigationProducts; Time for action - how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action - using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action - defining manufacturers and suppliers; Contacting your store; Contacts; Time for action - creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action - installing a PrestaShop theme Customizing your templateImportant preliminary point; Moving modules around; Time for action - moving modules; Customizing the default image sizes; Time for action - changing the default image size; PrestaShop templates; Time for action - creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action - editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action - uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categories Planning your category structureCreating your categories; Time for action - how to create product categories; Creating content for your categories and subcategories; Time for action - adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action - how to add a product to your PrestaShop; Highlighting products; New products; Time for action - how to highlight your newest products; Specials; Time for action - creating a special offer; Recently viewed; Best sellers; Accessories Time for action - creating an accessory |
| Record Nr. | UNINA-9910458766603321 |
|
Horton John <1920->
|
||
| Birmingham [England], : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prestashop 1.3 beginner's guide [[electronic resource] ] : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton
| Prestashop 1.3 beginner's guide [[electronic resource] ] : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton |
| Autore | Horton John <1920-> |
| Pubbl/distr/stampa | Birmingham [England], : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (308 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico | Electronic commerce |
| ISBN |
1-282-65350-4
9786612653506 1-84951-115-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action - transferring files to your web host; Making a database; Time for action - creating a database; How to install PrestaShop; Time for action - the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action - how to delete the install folder; Renaming the admin folder; Time for action - renaming the admin folder; Your shop-front explained; Header; Column (left & right)
Main contentFooter; Your admin control panel; Time for action - logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action - installing the shopping cart module; Categories block; User info block; My account block; Time for action - making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling Proposition Most important facts or navigationProducts; Time for action - how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action - using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action - defining manufacturers and suppliers; Contacting your store; Contacts; Time for action - creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action - installing a PrestaShop theme Customizing your templateImportant preliminary point; Moving modules around; Time for action - moving modules; Customizing the default image sizes; Time for action - changing the default image size; PrestaShop templates; Time for action - creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action - editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action - uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categories Planning your category structureCreating your categories; Time for action - how to create product categories; Creating content for your categories and subcategories; Time for action - adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action - how to add a product to your PrestaShop; Highlighting products; New products; Time for action - how to highlight your newest products; Specials; Time for action - creating a special offer; Recently viewed; Best sellers; Accessories Time for action - creating an accessory |
| Record Nr. | UNINA-9910784906903321 |
|
Horton John <1920->
|
||
| Birmingham [England], : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Prestashop 1.3 beginner's guide : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton
| Prestashop 1.3 beginner's guide : build and customize your online store with this speedy, lightweight e-commerce solution / / John Horton |
| Autore | Horton John <1920-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham [England], : Packt Pub., 2010 |
| Descrizione fisica | 1 online resource (308 p.) |
| Disciplina | 658.872028553 |
| Soggetto topico | Electronic commerce |
| ISBN |
1-282-65350-4
9786612653506 1-84951-115-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Building Your PrestaShop; Case studies; Downloading PrestaShop; Time for action - transferring files to your web host; Making a database; Time for action - creating a database; How to install PrestaShop; Time for action - the PrestaShop auto-installer; Post-install security; Deleting the install folder; Time for action - how to delete the install folder; Renaming the admin folder; Time for action - renaming the admin folder; Your shop-front explained; Header; Column (left & right)
Main contentFooter; Your admin control panel; Time for action - logging in to your PrestaShop control panel; Control panel guided tour; Before we continue; Summary; Chapter 2: Shop Fitting and Layout; Arranging key modules; Cart block; Time for action - installing the shopping cart module; Categories block; User info block; My account block; Time for action - making a customer account; Permanent links block; Suppliers and manufacturers blocks; Quick search block; Footer links block; Creating your home page; What goes on your home page; Unique Selling Proposition Most important facts or navigationProducts; Time for action - how to add your content to your home page; Creating the 'must-have' pages; Delivery; Legal notice; Terms and conditions; About us; Secure payment; Time for action - using the content management system; Suppliers and manufacturers; What about suppliers?; Time for action - defining manufacturers and suppliers; Contacting your store; Contacts; Time for action - creating departments to contact; PrestaShop themes; Finding themes; Choosing a great theme; Installing the themes; Time for action - installing a PrestaShop theme Customizing your templateImportant preliminary point; Moving modules around; Time for action - moving modules; Customizing the default image sizes; Time for action - changing the default image size; PrestaShop templates; Time for action - creating a new template; Editing your CSS file; Background-color; Font-size; Want more?; Time for action - editing and updating your CSS file; Changing graphics; Buttons and icons; Themes summary; The cherry on top; Time for action - uploading your company/store logo; Summary; Chapter 3: Merchandising for Success; Shop categories Planning your category structureCreating your categories; Time for action - how to create product categories; Creating content for your categories and subcategories; Time for action - adding category descriptions; Adding products; Product descriptions that sell; Actually selling the product; Ask for the sale; Create some images with GIMP; Time for action - how to add a product to your PrestaShop; Highlighting products; New products; Time for action - how to highlight your newest products; Specials; Time for action - creating a special offer; Recently viewed; Best sellers; Accessories Time for action - creating an accessory |
| Record Nr. | UNINA-9910815115403321 |
|
Horton John <1920->
|
||
| Birmingham [England], : Packt Pub., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||