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#Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz
| #Share : how to mobilize social word of mouth (sWOM) / / Natalie T. Wood and Caroline K. Muñoz |
| Autore | Wood Natalie T. <1970-, > |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xii, 238 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Viral marketing
Word-of-mouth advertising |
| Soggetto non controllato |
Brand Advocates
Brand Ambassadors Brand Endorsers Consumer Reviews eWOM Google+ Influencers Social Influence Social Media Marketing Social Media Policy Social Media Regulations sWOM Viral Marketing WOMM Word of mouth marketing YouTube |
| ISBN | 1-63157-442-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Social word of mouth marketing (sWOM) -- 2. The social consumer: the who, what, why, and how behind sharing -- 3. Social business: it's not just about marketing -- 4. Legal and regulatory issues: clear and conspicuous disclosures -- 5. Social media policy and guidelines: the rules of engagement -- 6. Storytelling: what do you say and how do you say it -- 7. Social influence: the power of persuasion -- 8. sWOM on popular platforms -- Appendix: list of resources -- Index. |
| Record Nr. | UNINA-9910164036403321 |
Wood Natalie T. <1970-, >
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2004 International Conference on e-Technology, e-Commerce and e-Service : EEE '04 : proceedings : Taipei, Taiwan, 28 - 31 March 2004 / / edited by Soe-Tsyr Yuan and Jiming Liu ; sponsored by IEEE Task Committee on E-Commerce [and nine others]
| 2004 International Conference on e-Technology, e-Commerce and e-Service : EEE '04 : proceedings : Taipei, Taiwan, 28 - 31 March 2004 / / edited by Soe-Tsyr Yuan and Jiming Liu ; sponsored by IEEE Task Committee on E-Commerce [and nine others] |
| Pubbl/distr/stampa | Los Alamitos, California : , : IEEE Computer Society, , 2004 |
| Descrizione fisica | 1 online resource (xxi, 577 pages) |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214782103316 |
| Los Alamitos, California : , : IEEE Computer Society, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2009 IEEE International Conference on Service-Oriented Computing and Applications
| 2009 IEEE International Conference on Service-Oriented Computing and Applications |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2009 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico |
Electronic commerce
Electronic data processing - Distributed processing |
| ISBN |
9781424452996
1424452996 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910138918303321 |
| [Place of publication not identified], : IEEE, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2010 2nd International Symposium on Information Engineering and Electronic Commerce
| 2010 2nd International Symposium on Information Engineering and Electronic Commerce |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| ISBN | 1-4244-6974-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996217181903316 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2010 2nd International Symposium on Information Engineering and Electronic Commerce
| 2010 2nd International Symposium on Information Engineering and Electronic Commerce |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| ISBN |
9781424469741
1424469740 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910140820503321 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2010 IEEE 12th Conference on Commerce and Enterprise Computing
| 2010 IEEE 12th Conference on Commerce and Enterprise Computing |
| Pubbl/distr/stampa | [Place of publication not identified], : IEEE, 2010 |
| Descrizione fisica | 1 online resource (xii, 222 pages) : illustrations |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| ISBN |
9780769542287
076954228X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session 1: E-Commerce and Enterprise Architectures -- Session 2: E-Commerce Economics -- Session 3: Business Process Management -- Session 4: Models in E-Commerce and Enterprise Computing -- Session 5: Decision Support in E-Commerce -- Session 6: Security and Trust -- CEC 2010 Short Paper Sessions -- Session 7: Economic Issues -- Session 8: IT Issues in E-Commerce and Enterprise Computing -- Session 9: Knowledge Management -- Session 10: Privacy and Trust. |
| Record Nr. | UNINA-9910141042003321 |
| [Place of publication not identified], : IEEE, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2010 IEEE 7th International Conference on e-Business Engineering
| 2010 IEEE 7th International Conference on e-Business Engineering |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource (xl, 538 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Information technology
Electronic commerce |
| ISBN | 0-7695-4227-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996202063603316 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2010 IEEE 7th International Conference on e-Business Engineering
| 2010 IEEE 7th International Conference on e-Business Engineering |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource (xl, 538 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Information technology
Electronic commerce |
| ISBN |
9780769542270
0769542271 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910141008703321 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2010 IEEE International Conference on Service-Oriented Computing and Applications
| 2010 IEEE International Conference on Service-Oriented Computing and Applications |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| ISBN |
9781424498017
1424498015 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910141028103321 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2010 Third International Symposiums on Electronic Commerce and Security
| 2010 Third International Symposiums on Electronic Commerce and Security |
| Pubbl/distr/stampa | [Place of publication not identified], : I E E E, 2010 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico | Electronic commerce |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996200714003316 |
| [Place of publication not identified], : I E E E, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
