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Biblioteca

MARC Lista (tabellare)
Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.)
Disciplina 658.8342
Collana Behaviormetrics: Quantitative Approaches to Human Behavior
Soggetto topico Statistics 
Motivation research (Marketing)
Mathematics
Visualization
Social sciences
Psychometrics
Statistics for Social Sciences, Humanities, Law
Statistical Theory and Methods
Consumer Behavior
Methodology of the Social Sciences
ISBN 981-15-2700-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. .
Record Nr. UNISA-996418190803316
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.)
Disciplina 658.8342
Collana Behaviormetrics: Quantitative Approaches to Human Behavior
Soggetto topico Statistics 
Motivation research (Marketing)
Mathematics
Visualization
Social sciences
Psychometrics
Statistics for Social Sciences, Humanities, Law
Statistical Theory and Methods
Consumer Behavior
Methodology of the Social Sciences
ISBN 981-15-2700-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. .
Record Nr. UNINA-9910484981703321
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
Autore Turow Joseph
Pubbl/distr/stampa New Haven, Connecticut : , : Yale University Press, , [2017]
Descrizione fisica 1 online resource (342 pages)
Disciplina 658.8342
Soggetto topico Marketing - Technological innovations
Customer services - Technological innovations
Consumer profiling
Consumer behavior
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX
Record Nr. UNINA-9910792663903321
Turow Joseph  
New Haven, Connecticut : , : Yale University Press, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
Autore Turow Joseph
Pubbl/distr/stampa New Haven, Connecticut : , : Yale University Press, , [2017]
Descrizione fisica 1 online resource (342 pages)
Disciplina 658.8342
Soggetto topico Marketing - Technological innovations
Customer services - Technological innovations
Consumer profiling
Consumer behavior
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX
Record Nr. UNINA-9910812521303321
Turow Joseph  
New Haven, Connecticut : , : Yale University Press, , [2017]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Aisles Have Eyes, The : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Aisles Have Eyes, The : How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Autore Turow Joseph
Pubbl/distr/stampa Tantor Audio
Disciplina 658.8342
ISBN 1-5159-2527-7
Formato Musica
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti Aisles Have Eyes, The
Record Nr. UNINA-9910155847003321
Turow Joseph  
Tantor Audio
Musica
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Alters-, Perioden- und Kohorteneffekte bei der Veränderung von Konsumentenverhalten im Zeitverlauf : eine Anwendung der Kohortenanalyse am Beispiel konsumspezifischer Werte / / Bettina Holtz
Alters-, Perioden- und Kohorteneffekte bei der Veränderung von Konsumentenverhalten im Zeitverlauf : eine Anwendung der Kohortenanalyse am Beispiel konsumspezifischer Werte / / Bettina Holtz
Autore Holtz Bettina
Edizione [1. Auflage.]
Pubbl/distr/stampa Göttingen, [Germany] : , : Cuvillier Verlag, , 2010
Descrizione fisica 1 online resource (164 pages) : illustrations (some color), tables
Disciplina 658.8342
Soggetto topico Consumer behavior
Cohort analysis
ISBN 3-7369-3437-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910795098503321
Holtz Bettina  
Göttingen, [Germany] : , : Cuvillier Verlag, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Alters-, Perioden- und Kohorteneffekte bei der Veränderung von Konsumentenverhalten im Zeitverlauf : eine Anwendung der Kohortenanalyse am Beispiel konsumspezifischer Werte / / Bettina Holtz
Alters-, Perioden- und Kohorteneffekte bei der Veränderung von Konsumentenverhalten im Zeitverlauf : eine Anwendung der Kohortenanalyse am Beispiel konsumspezifischer Werte / / Bettina Holtz
Autore Holtz Bettina
Edizione [1. Auflage.]
Pubbl/distr/stampa Göttingen, [Germany] : , : Cuvillier Verlag, , 2010
Descrizione fisica 1 online resource (164 pages) : illustrations (some color), tables
Disciplina 658.8342
Soggetto topico Consumer behavior
Cohort analysis
ISBN 3-7369-3437-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910813320603321
Holtz Bettina  
Göttingen, [Germany] : , : Cuvillier Verlag, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / / by Pamela Ricardi
An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / / by Pamela Ricardi
Autore Ricardi Pamela
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (247 pages)
Disciplina 658.8342
Collana Contributions To Global Historical Archaeology
Soggetto topico Archaeology
ISBN 3-030-21595-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. Introduction -- Chapter 2. Consumer Choice, Class, Ethnicity and Other Factors -- Chapter 3. Marvellous Melbourne -- Chapter 4. Buenos Aires - The Paris of South America -- Chapter 5. Methodology of An International Comparative Analysis -- Chapter 6. La Casa Peña -- Chapter 7. Casselden Place -- Chapter 8.Trade and Consumer Goods -- Chapter 9. A Site Comparison -- Chapter 10. Discussion: Consumer Behaviours in Nineteenth Century Melbourne and Buenos Aires -- Chapter 11. Conclusion. .
Record Nr. UNINA-9910370047403321
Ricardi Pamela  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Artificial neural networks and structural equation modeling : marketing and consumer research applications / / Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan, editors
Artificial neural networks and structural equation modeling : marketing and consumer research applications / / Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan, editors
Pubbl/distr/stampa Singapore : , : Springer, , [2022]
Descrizione fisica 1 online resource (336 pages)
Disciplina 658.8342
Soggetto topico Consumers - Research - Data processing
Marketing research - Data processing
Neural networks (Computer science)
Consumidors
Màrqueting
Processament de dades
Xarxes neuronals (Informàtica)
Models d'equacions estructurals
Soggetto genere / forma Llibres electrònics
ISBN 981-19-6509-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Contents -- List of Figures -- List of Tables -- Artificial Neural Network and Structural Equation Modeling Techniques: Social Commerce -- Artificial Neural Network and Structural Equation Modeling Techniques -- 1 Introduction -- 2 Methodology -- 2.1 Information Sources -- 2.2 Study Selection -- 2.3 Search Strategy -- 2.4 Eligibility Criteria -- 3 Results and Discussion -- 3.1 Crisis -- 3.2 Organizational Theory -- 3.3 Prediction -- 3.4 Perception -- 3.5 Trust -- 3.6 UTAUT Model -- 3.7 Logistics -- 3.8 Mobile Payment -- 3.9 Social Commerce -- 3.10 Wearable Technology -- 3.11 Technology Acceptance -- 3.12 Cloud Computing -- 3.13 Sustainability -- 4 Conclusion -- References -- Determinants of Social Commerce -- 1 Introduction -- 2 Determinant of Social Commerce -- 2.1 Innovation Barriers -- 2.2 Social Support Theory -- 2.3 Social Network Theory -- 2.4 Elaboration Likelihood Model -- 2.5 Commitment Trust Theory -- 2.6 Theory of Social Presence -- 3 Customers' Intentions of Use Social Commerce -- 4 Discussion and Conclusion -- References -- Technology Acceptance Model in Social Commerce -- 1 Introduction -- 2 Discussion -- 3 Dimensions -- 4 Results -- References -- Social Commerce of Rural Communities -- 1 Introduction -- 2 Social Commerce Definition and Background -- 2.1 Social Commerce Definition -- 2.2 Social Commerce Development -- 3 Rural/Rustic Community Concept -- 4 Social Commerce in Rural/Rustic Communities, Perceived Risk and Trust -- 5 Perceived Risk -- 6 Perceived Trust -- 6.1 Education -- 6.2 Information Credibility -- 6.3 Website Quality -- 6.4 Information Quality -- 6.5 Social Support -- 6.6 Innovativeness -- 6.7 Altruism -- 6.8 Sense of Belonging -- 6.9 Electronic Word-of-Mouth (eWOM) -- 6.10 Self-Enhancement -- 7 Conclusion -- References -- Electronic Word of Mouth and Social Commerce -- 1 Introduction.
2 Concept of Electronic Word of Mouth -- 3 Concept of Social Commerce -- 4 The Difference between Electronic Commerce and Social Commerce -- 5 The Relationship Between eWOM and S-Commerce -- 6 Discussion -- 7 Theoretical Implication -- 8 Managerial Implication -- 9 Conclusion -- References -- Determinants of Customer Intentions to Use Social Commerce -- 1 Introduction -- 2 Social Commerce -- 2.1 Concept of Social Commerce -- 2.2 Factors that Influence on Social Commerce -- 2.3 The Customer Purchasing-Decision Process -- 2.4 Customer Intentions and Social Commerce -- 2.5 Enhancing Consumer Online Purchase Intention Through Perspective of Cognitive Evaluation Theory -- 3 Electronic Word Of Mouth (eWOM) -- 3.1 Concept of eWOM -- 3.2 WOM vs. eWOM -- 3.3 The Stages of eWOM -- 3.4 Social Media and Electronic Word of Mouth (eWOM) -- 3.5 Types of Electronic Word of Mouth and Their Impact on Consumer Attitudes -- 4 Conclusion -- References -- Barriers to Using Social Commerce -- 1 Introduction -- 2 Intentions of Customers -- 3 Social Commerce -- 4 Barriers to Using Social Commerce -- 5 Discussion -- 6 Conclusion -- References -- The Role of BlockChain Adoption and Supply Chain Practices on Social Commerce -- 1 Introduction -- 2 What Blockchain Is? -- 3 The Main Components of Blockchain -- 4 Applications of Blockchain -- 5 Blockchain Modules -- 6 The Concept of Supply Chain -- 7 Software and Supply Chain -- 8 Blockchain Technology as a New Driver in Supply Chain -- 9 The Main Technologies Can Support Both Blockchain and Supply Chain -- 10 The Main Challenges and Solutions Related to Blockchain and Supply Chain -- 11 Conclusion -- References -- Mobile Commerce and Social Commerce with the Development of Web 2.0 Technology -- 1 Introduction -- 2 Social Commerce -- 3 Mobile Commerce -- 4 Mobile Commerce in the Hospitality Sector.
5 Mobile Commerce in the Banking Sector -- 6 Mobile Commerce in the Healthcare Sector -- 7 Mobile Commerce in the Economy Sector -- 8 SEM and ANN Approach in Mobile Commerce -- 9 Discussion and Conclusion -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Technology of Marketing -- How Electronic Word of Mouth (eWOM) and Trust Affect Customers' Intention -- 1 Introduction -- 2 Literature Review of Electronic Word of Mouth -- 3 Perceived Crowding -- 4 Wearable Technology and eWOM -- 5 Customers' Intention of Using New Channels -- 6 Discussion -- 7 Theoretical Contributions -- 8 Managerial Contributions -- 9 Conclusion -- References -- Mobile Payment Technology -- 1 Introduction -- 2 Architecture for M-Payments -- 3 Technologies Used for Mobile Payments -- 4 Proximity Payments -- 5 Mobile Payment Protocols -- 6 Mobile System -- 7 Mobile Payment Security Issues -- 8 Detection of Malware -- 9 Conclusion -- References -- The Role of Online Advertising in the Intentions of Customers -- 1 Introduction -- 2 Online Advertising -- 3 Effectiveness and Issues of Online Advertising -- 4 Social Commerce -- 5 Trends in Social Commerce Research -- 6 Online Advertising and Customer Purchase Intentions -- 7 Discussion -- 8 Conclusion -- References -- Intention to Use Social Media Technology Among Customers -- 1 Introduction -- 2 Social Media Technologies, Challenges and Opportunities -- 2.1 Social Media Advantages/Opportunities -- 2.2 Social Media Challenges, Risks and Disadvantages -- 3 Managing Customer Relations on Online Products and Services -- 4 Customer Intentions to Use Social Media Technology -- 5 Discussion and Conclusion -- References -- Barriers to Using Mobile Payment Technology -- 1 Introduction -- 2 Concept of Mobile Payment Technology -- 3 Barriers to Using Mobile Payment Technology -- 3.1 Functional Barriers.
3.2 Usage Barrier -- 3.3 Value Barrier -- 3.4 Risk Barrier -- 3.5 Privacy Risk -- 3.6 Security Risk -- 3.7 Financial Risk -- 3.8 Operational Risk -- 3.9 Psychological Barriers -- 3.10 Tradition Barrier -- 3.11 Image Barrier -- 4 Mobile Payment Technology Acceptance -- 4.1 Prominent Technology-Related Models -- 4.2 User Perception and Experience with Mobile Payments -- 4.3 The Technology Acceptance Model -- 4.4 The Innovation Diffusion Theory -- 4.5 The Decision Process of Innovation Adoption -- 4.6 Resistance to Innovation Model -- 5 Mobile Payment Determinants -- 6 Discussion -- 7 Conclusion -- References -- Green Practices in Marketing -- 1 Introduction -- 2 Literature Development -- 2.1 Basic Things About Green Marketing -- 2.2 Characteristics and Green Marketing Mix -- 2.3 The Role of Green Communication -- 2.4 The Green Push-Pull Communication Strategies -- 2.5 The Green Communication Strategies and Pull-Push Effects -- 2.6 Openness of Green Marketing -- 2.7 Industrial Framework -- 2.8 The Relationship Between Altruism and Customer's Intention to Purchase Green Product -- 2.9 Theory of Planned Behavior -- 2.10 Value-Attitude-Behavior Cognitive Hierarchy in Green Marketing -- 2.11 Open Issues and Challenges of Green Practices in Social Commerce -- 2.12 The Practical Challenge for Greening Marketing Mix -- 2.13 Promotion of Green Marketing -- 3 Conclusion -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Sustainability of Marketing -- Social Responsibility in Marketing -- 1 Introduction -- 2 Marketing Definition -- 3 Corporate Social Responsibility (CSR), Definition and Background -- 4 Types of Corporate Social Responsibility -- 5 Corporate Social Responsibility in Marketing -- 6 CSR Implements in Marketing -- 7 Conclusion -- References -- Sustainability and Social Responsibility in Marketing -- 1 Introduction.
2 Literature Review -- 3 Corporate Social Responsibility in Marketing -- 4 Corporation Efforts in Communicating Their Corporate Social Responsibility Initiatives -- 5 Social Responsibility and Profitability -- 6 Conclusions and Recommendations -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Future Research Directions -- Artificial Neural Network and Structural Equation Modeling in the Future -- 1 Introduction -- 2 Exploring the Relations Between ANN and SEM -- 3 The Benefits of Structural Equation Modeling and Artificial Neural Network Approach -- 4 Artificial Neural Network and Structural Equation Modeling: Systematic Literature Review -- 5 Recommendations of the Previous Studies for SEM and ANN Analysis -- 6 Suggestions for Future Research -- 7 Conclusion -- References.
Record Nr. UNINA-9910631087503321
Singapore : , : Springer, , [2022]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Artificial neural networks and structural equation modeling : marketing and consumer research applications / / Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan, editors
Artificial neural networks and structural equation modeling : marketing and consumer research applications / / Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan, editors
Pubbl/distr/stampa Singapore : , : Springer, , [2022]
Descrizione fisica 1 online resource (336 pages)
Disciplina 658.8342
Soggetto topico Consumers - Research - Data processing
Marketing research - Data processing
Neural networks (Computer science)
Consumidors
Màrqueting
Processament de dades
Xarxes neuronals (Informàtica)
Models d'equacions estructurals
Soggetto genere / forma Llibres electrònics
ISBN 981-19-6509-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Contents -- List of Figures -- List of Tables -- Artificial Neural Network and Structural Equation Modeling Techniques: Social Commerce -- Artificial Neural Network and Structural Equation Modeling Techniques -- 1 Introduction -- 2 Methodology -- 2.1 Information Sources -- 2.2 Study Selection -- 2.3 Search Strategy -- 2.4 Eligibility Criteria -- 3 Results and Discussion -- 3.1 Crisis -- 3.2 Organizational Theory -- 3.3 Prediction -- 3.4 Perception -- 3.5 Trust -- 3.6 UTAUT Model -- 3.7 Logistics -- 3.8 Mobile Payment -- 3.9 Social Commerce -- 3.10 Wearable Technology -- 3.11 Technology Acceptance -- 3.12 Cloud Computing -- 3.13 Sustainability -- 4 Conclusion -- References -- Determinants of Social Commerce -- 1 Introduction -- 2 Determinant of Social Commerce -- 2.1 Innovation Barriers -- 2.2 Social Support Theory -- 2.3 Social Network Theory -- 2.4 Elaboration Likelihood Model -- 2.5 Commitment Trust Theory -- 2.6 Theory of Social Presence -- 3 Customers' Intentions of Use Social Commerce -- 4 Discussion and Conclusion -- References -- Technology Acceptance Model in Social Commerce -- 1 Introduction -- 2 Discussion -- 3 Dimensions -- 4 Results -- References -- Social Commerce of Rural Communities -- 1 Introduction -- 2 Social Commerce Definition and Background -- 2.1 Social Commerce Definition -- 2.2 Social Commerce Development -- 3 Rural/Rustic Community Concept -- 4 Social Commerce in Rural/Rustic Communities, Perceived Risk and Trust -- 5 Perceived Risk -- 6 Perceived Trust -- 6.1 Education -- 6.2 Information Credibility -- 6.3 Website Quality -- 6.4 Information Quality -- 6.5 Social Support -- 6.6 Innovativeness -- 6.7 Altruism -- 6.8 Sense of Belonging -- 6.9 Electronic Word-of-Mouth (eWOM) -- 6.10 Self-Enhancement -- 7 Conclusion -- References -- Electronic Word of Mouth and Social Commerce -- 1 Introduction.
2 Concept of Electronic Word of Mouth -- 3 Concept of Social Commerce -- 4 The Difference between Electronic Commerce and Social Commerce -- 5 The Relationship Between eWOM and S-Commerce -- 6 Discussion -- 7 Theoretical Implication -- 8 Managerial Implication -- 9 Conclusion -- References -- Determinants of Customer Intentions to Use Social Commerce -- 1 Introduction -- 2 Social Commerce -- 2.1 Concept of Social Commerce -- 2.2 Factors that Influence on Social Commerce -- 2.3 The Customer Purchasing-Decision Process -- 2.4 Customer Intentions and Social Commerce -- 2.5 Enhancing Consumer Online Purchase Intention Through Perspective of Cognitive Evaluation Theory -- 3 Electronic Word Of Mouth (eWOM) -- 3.1 Concept of eWOM -- 3.2 WOM vs. eWOM -- 3.3 The Stages of eWOM -- 3.4 Social Media and Electronic Word of Mouth (eWOM) -- 3.5 Types of Electronic Word of Mouth and Their Impact on Consumer Attitudes -- 4 Conclusion -- References -- Barriers to Using Social Commerce -- 1 Introduction -- 2 Intentions of Customers -- 3 Social Commerce -- 4 Barriers to Using Social Commerce -- 5 Discussion -- 6 Conclusion -- References -- The Role of BlockChain Adoption and Supply Chain Practices on Social Commerce -- 1 Introduction -- 2 What Blockchain Is? -- 3 The Main Components of Blockchain -- 4 Applications of Blockchain -- 5 Blockchain Modules -- 6 The Concept of Supply Chain -- 7 Software and Supply Chain -- 8 Blockchain Technology as a New Driver in Supply Chain -- 9 The Main Technologies Can Support Both Blockchain and Supply Chain -- 10 The Main Challenges and Solutions Related to Blockchain and Supply Chain -- 11 Conclusion -- References -- Mobile Commerce and Social Commerce with the Development of Web 2.0 Technology -- 1 Introduction -- 2 Social Commerce -- 3 Mobile Commerce -- 4 Mobile Commerce in the Hospitality Sector.
5 Mobile Commerce in the Banking Sector -- 6 Mobile Commerce in the Healthcare Sector -- 7 Mobile Commerce in the Economy Sector -- 8 SEM and ANN Approach in Mobile Commerce -- 9 Discussion and Conclusion -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Technology of Marketing -- How Electronic Word of Mouth (eWOM) and Trust Affect Customers' Intention -- 1 Introduction -- 2 Literature Review of Electronic Word of Mouth -- 3 Perceived Crowding -- 4 Wearable Technology and eWOM -- 5 Customers' Intention of Using New Channels -- 6 Discussion -- 7 Theoretical Contributions -- 8 Managerial Contributions -- 9 Conclusion -- References -- Mobile Payment Technology -- 1 Introduction -- 2 Architecture for M-Payments -- 3 Technologies Used for Mobile Payments -- 4 Proximity Payments -- 5 Mobile Payment Protocols -- 6 Mobile System -- 7 Mobile Payment Security Issues -- 8 Detection of Malware -- 9 Conclusion -- References -- The Role of Online Advertising in the Intentions of Customers -- 1 Introduction -- 2 Online Advertising -- 3 Effectiveness and Issues of Online Advertising -- 4 Social Commerce -- 5 Trends in Social Commerce Research -- 6 Online Advertising and Customer Purchase Intentions -- 7 Discussion -- 8 Conclusion -- References -- Intention to Use Social Media Technology Among Customers -- 1 Introduction -- 2 Social Media Technologies, Challenges and Opportunities -- 2.1 Social Media Advantages/Opportunities -- 2.2 Social Media Challenges, Risks and Disadvantages -- 3 Managing Customer Relations on Online Products and Services -- 4 Customer Intentions to Use Social Media Technology -- 5 Discussion and Conclusion -- References -- Barriers to Using Mobile Payment Technology -- 1 Introduction -- 2 Concept of Mobile Payment Technology -- 3 Barriers to Using Mobile Payment Technology -- 3.1 Functional Barriers.
3.2 Usage Barrier -- 3.3 Value Barrier -- 3.4 Risk Barrier -- 3.5 Privacy Risk -- 3.6 Security Risk -- 3.7 Financial Risk -- 3.8 Operational Risk -- 3.9 Psychological Barriers -- 3.10 Tradition Barrier -- 3.11 Image Barrier -- 4 Mobile Payment Technology Acceptance -- 4.1 Prominent Technology-Related Models -- 4.2 User Perception and Experience with Mobile Payments -- 4.3 The Technology Acceptance Model -- 4.4 The Innovation Diffusion Theory -- 4.5 The Decision Process of Innovation Adoption -- 4.6 Resistance to Innovation Model -- 5 Mobile Payment Determinants -- 6 Discussion -- 7 Conclusion -- References -- Green Practices in Marketing -- 1 Introduction -- 2 Literature Development -- 2.1 Basic Things About Green Marketing -- 2.2 Characteristics and Green Marketing Mix -- 2.3 The Role of Green Communication -- 2.4 The Green Push-Pull Communication Strategies -- 2.5 The Green Communication Strategies and Pull-Push Effects -- 2.6 Openness of Green Marketing -- 2.7 Industrial Framework -- 2.8 The Relationship Between Altruism and Customer's Intention to Purchase Green Product -- 2.9 Theory of Planned Behavior -- 2.10 Value-Attitude-Behavior Cognitive Hierarchy in Green Marketing -- 2.11 Open Issues and Challenges of Green Practices in Social Commerce -- 2.12 The Practical Challenge for Greening Marketing Mix -- 2.13 Promotion of Green Marketing -- 3 Conclusion -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Sustainability of Marketing -- Social Responsibility in Marketing -- 1 Introduction -- 2 Marketing Definition -- 3 Corporate Social Responsibility (CSR), Definition and Background -- 4 Types of Corporate Social Responsibility -- 5 Corporate Social Responsibility in Marketing -- 6 CSR Implements in Marketing -- 7 Conclusion -- References -- Sustainability and Social Responsibility in Marketing -- 1 Introduction.
2 Literature Review -- 3 Corporate Social Responsibility in Marketing -- 4 Corporation Efforts in Communicating Their Corporate Social Responsibility Initiatives -- 5 Social Responsibility and Profitability -- 6 Conclusions and Recommendations -- References -- Artificial Neural Network and Structural Equation Modeling Techniques: Future Research Directions -- Artificial Neural Network and Structural Equation Modeling in the Future -- 1 Introduction -- 2 Exploring the Relations Between ANN and SEM -- 3 The Benefits of Structural Equation Modeling and Artificial Neural Network Approach -- 4 Artificial Neural Network and Structural Equation Modeling: Systematic Literature Review -- 5 Recommendations of the Previous Studies for SEM and ANN Analysis -- 6 Suggestions for Future Research -- 7 Conclusion -- References.
Record Nr. UNISA-996499865903316
Singapore : , : Springer, , [2022]
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui