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Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-18529-3
1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910453213003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910779900003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences / / by Lars Wiedenhoefer
| Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences / / by Lars Wiedenhoefer |
| Autore | Wiedenhoefer Lars |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2021 |
| Descrizione fisica | 1 online resource (XIII, 137 p. 67 illus., 5 illus. in color.) |
| Disciplina | 658.8120285574 |
| Soggetto topico |
User interfaces (Computer systems)
Human-computer interaction Customer relations—Management Software engineering Technological innovations Production management Business information services User Interfaces and Human Computer Interaction Customer Relationship Management Software Engineering Innovation and Technology Management Operations Management IT in Business |
| ISBN | 1-4842-7243-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The importance of acting today – getting digital experiences right is not optional -- Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop -- Chapter 3: Digital customer experience engineering -- Chapter 4: The goals and guiding principles -- Chapter 5: Interactions with adjacent functions -- Chapter 6: The how-to guide – a collection of essential techniques -- Chapter 7: Useful tools for observability and insights -- Chapter 8: Key metrics for successful digital engineering and customer quality and observability -- Chapter 9: How to get started today. |
| Record Nr. | UNINA-9910494563703321 |
Wiedenhoefer Lars
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||