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Customer data integration : reaching a single version of the truth / / Jill Dyche, Evan Levy
| Customer data integration : reaching a single version of the truth / / Jill Dyche, Evan Levy |
| Autore | Dyche Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| ISBN |
9786610519231
9781119202127 1119202124 9781280519239 1280519231 9780470056288 0470056282 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910878101403321 |
Dyche Jill
|
||
| Hoboken, N.J., : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
| Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy |
| Autore | Dyché Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20212-4
1-280-51923-1 9786610519231 0-470-05628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910143432003321 |
|
Dyché Jill
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
| Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy |
| Autore | Dyché Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| ISBN |
1-119-20212-4
1-280-51923-1 9786610519231 0-470-05628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910831087903321 |
|
Dyché Jill
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, Jr., editors
| Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, Jr., editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 658.8120285 |
| Altri autori (Persone) |
FjermestadJerry
RomanoNicholas C |
| Collana | Advances in management information systems |
| Soggetto topico |
Customer relations - Management
Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70488-9
1-317-47219-5 1-280-91234-0 9786610912346 0-7656-2015-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; SERIES EDITOR'S INTRODUCTION; ACKNOWLEDGMENTS; CHAPTER 1 ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT An Introduction; INTRODUCTION; CRM AND ECRM; THE STATE OF IS-CRM RESEARCH; OVERVIEW OF CHAPTERS; SUMMARY; APPENDIX 1.1. PUBLICATIONS BY JOURNAL; REFERENCES; PART I THE ROLE OF CRM AND ECRM; CHAPTER 2 SUCCESS FACTORS IN ONLINE SUPPLY CHAIN MANAGEMENT AND E-CUSTOMER RELATIONSHIP MANAGEMENT; CHAPTER 3 USING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT TO MAXIMIZE/MINIMIZE CUSTOMER SATISFACTION/DISSATISFACTION; PART II ORGANIZATIONAL SUCCESS FACTORS OF CRM
CHAPTER 4 CUSTOMER RELATIONSHIP MANAGEMENT SUCCESS AND ORGANIZATIONAL CHANGE A Case StudyCHAPTER 5 SUCCESS FACTORS IN CRM IMPLEMENTATION Results from a Consortial Benchmarking Study; CHAPTER 6 COLLABORATIVE CUSTOMER RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICES ALLIANCES; PART III ENHANCING PERFORMANCE OF CRM; CHAPTER 7 IMPROVING CUSTOMER INTERACTION WITH CUSTOMER KNOWLEDGE MANAGEMENT; CHAPTER 8 AN EXAMINATION OF THE EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOCK-IN; PART IV CRM IN BUSINESS-TO-CUSTOMER COMMERCE CHAPTER 9 WHAT MAKES CUSTOMERS SHOP ONLINE?CHAPTER 10 TOWARD ACHIEVING CUSTOMER SATISFACTION IN ONLINE GROCERY SHOPPING Lessons Learned from Australian and Swiss Cases; EDITORS AND CONTRIBUTORS; SERIES EDITOR; INDEX |
| Record Nr. | UNINA-9910457673303321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, Jr., editors
| Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, Jr., editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 658.8120285 |
| Altri autori (Persone) |
FjermestadJerry
RomanoNicholas C |
| Collana | Advances in management information systems |
| Soggetto topico |
Customer relations - Management
Electronic commerce |
| ISBN |
1-315-70488-9
1-317-47219-5 1-280-91234-0 9786610912346 0-7656-2015-4 |
| Classificazione | QP 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; SERIES EDITOR'S INTRODUCTION; ACKNOWLEDGMENTS; CHAPTER 1 ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT An Introduction; INTRODUCTION; CRM AND ECRM; THE STATE OF IS-CRM RESEARCH; OVERVIEW OF CHAPTERS; SUMMARY; APPENDIX 1.1. PUBLICATIONS BY JOURNAL; REFERENCES; PART I THE ROLE OF CRM AND ECRM; CHAPTER 2 SUCCESS FACTORS IN ONLINE SUPPLY CHAIN MANAGEMENT AND E-CUSTOMER RELATIONSHIP MANAGEMENT; CHAPTER 3 USING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT TO MAXIMIZE/MINIMIZE CUSTOMER SATISFACTION/DISSATISFACTION; PART II ORGANIZATIONAL SUCCESS FACTORS OF CRM
CHAPTER 4 CUSTOMER RELATIONSHIP MANAGEMENT SUCCESS AND ORGANIZATIONAL CHANGE A Case StudyCHAPTER 5 SUCCESS FACTORS IN CRM IMPLEMENTATION Results from a Consortial Benchmarking Study; CHAPTER 6 COLLABORATIVE CUSTOMER RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICES ALLIANCES; PART III ENHANCING PERFORMANCE OF CRM; CHAPTER 7 IMPROVING CUSTOMER INTERACTION WITH CUSTOMER KNOWLEDGE MANAGEMENT; CHAPTER 8 AN EXAMINATION OF THE EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOCK-IN; PART IV CRM IN BUSINESS-TO-CUSTOMER COMMERCE CHAPTER 9 WHAT MAKES CUSTOMERS SHOP ONLINE?CHAPTER 10 TOWARD ACHIEVING CUSTOMER SATISFACTION IN ONLINE GROCERY SHOPPING Lessons Learned from Australian and Swiss Cases; EDITORS AND CONTRIBUTORS; SERIES EDITOR; INDEX |
| Record Nr. | UNINA-9910784467603321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, editors
| Electronic customer relationship management / / Jerry Fjermestad, Nicholas C. Romano, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Armonk, N.Y. ; ; London, : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (224 p.) |
| Disciplina | 658.8120285 |
| Altri autori (Persone) |
FjermestadJerry
RomanoNicholas C |
| Collana | Advances in management information systems |
| Soggetto topico |
Customer relations - Management
Electronic commerce |
| ISBN |
1-315-70488-9
1-317-47219-5 1-280-91234-0 9786610912346 0-7656-2015-4 |
| Classificazione | QP 300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; SERIES EDITOR'S INTRODUCTION; ACKNOWLEDGMENTS; CHAPTER 1 ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT An Introduction; INTRODUCTION; CRM AND ECRM; THE STATE OF IS-CRM RESEARCH; OVERVIEW OF CHAPTERS; SUMMARY; APPENDIX 1.1. PUBLICATIONS BY JOURNAL; REFERENCES; PART I THE ROLE OF CRM AND ECRM; CHAPTER 2 SUCCESS FACTORS IN ONLINE SUPPLY CHAIN MANAGEMENT AND E-CUSTOMER RELATIONSHIP MANAGEMENT; CHAPTER 3 USING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT TO MAXIMIZE/MINIMIZE CUSTOMER SATISFACTION/DISSATISFACTION; PART II ORGANIZATIONAL SUCCESS FACTORS OF CRM
CHAPTER 4 CUSTOMER RELATIONSHIP MANAGEMENT SUCCESS AND ORGANIZATIONAL CHANGE A Case StudyCHAPTER 5 SUCCESS FACTORS IN CRM IMPLEMENTATION Results from a Consortial Benchmarking Study; CHAPTER 6 COLLABORATIVE CUSTOMER RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICES ALLIANCES; PART III ENHANCING PERFORMANCE OF CRM; CHAPTER 7 IMPROVING CUSTOMER INTERACTION WITH CUSTOMER KNOWLEDGE MANAGEMENT; CHAPTER 8 AN EXAMINATION OF THE EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOCK-IN; PART IV CRM IN BUSINESS-TO-CUSTOMER COMMERCE CHAPTER 9 WHAT MAKES CUSTOMERS SHOP ONLINE?CHAPTER 10 TOWARD ACHIEVING CUSTOMER SATISFACTION IN ONLINE GROCERY SHOPPING Lessons Learned from Australian and Swiss Cases; EDITORS AND CONTRIBUTORS; SERIES EDITOR; INDEX |
| Record Nr. | UNINA-9910828427003321 |
| Armonk, N.Y. ; ; London, : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing automation for dummies / / Mathew Sweezey
| Marketing automation for dummies / / Mathew Sweezey |
| Autore | Sweezey Mathew |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 658.8120285 |
| Collana | For dummies |
| Soggetto topico |
Direct marketing
Marketing - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-77230-X
1-118-77227-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing Automation; Chapter 1: Introducing the Concepts of Marketing Automation; Defining Marketing Automation; Recognizing the Relationship Between Marketing Automation and Online Marketing; Marketing to the Modern Buyer; Chapter 2: Creating a Business Case for Marketing Automation; Writing a Business Case Document; Knowing Why Companies Implement Marketing Automation
Starting the Conversation about Marketing AutomationDriving More Revenue from Your Investment in Online Marketing; Chapter 3: Choosing a Marketing Automation Solution; Aligning a Solution with Core Marketing Goals; Estimating Your Total Investment in Marketing Automation; Chapter 4: Setting Up a New Marketing Automation Tool; Listing Resources Needed for Initial Setup; Targeting Efficiency in Your Implementation; First Steps to Activating Your Solution; Removing IT from Your Marketing Work Flow; Part II: Working with Data and Leads; Chapter 5: CRM Integration Clearly Defining Your Wants and Needs for Marketing Automation and CRMCleaning Up Your Database; Connecting CRM Data Fields to Your Marketing Automation Tool; Testing and Troubleshooting Common CRM Issues; Chapter 6: Creating Segmented Lists; Understanding the Types of Segmentations; Generating Your First List; Exploring the Many Uses of Segmentation; Creating Personas for Personalization; Creating Advanced Segmentations; Chapter 7: Sending Leads to Sales; Aligning Sales and Marketing Teams; Turning on Sales Enablement Functionality; Supporting Campaigns for Your Sales Team Part III: Running Automation CampaignsChapter 8: Content Marketing and Its Place in Marketing Automation; New Content for a New Tool; Managing Your Content; Tying Webinars and Video to Your Automation; Chapter 9: Creating Forms and Landing Pages; Publishing Forms; Publishing Your First Landing Page; Building a Best-of-Breed Landing Page; Adding Advanced Forms to Your Campaigns; Creating Better Conversion Goals; Chapter 10: Sending Emails and Nurture Campaigns; Getting Up to Speed on Nurturing; Getting Started with Nurturing; Building Your First Nurturing Programs Setting Up Nurturing Email TemplatesCopy Writing for Email Nurturing; Effective Calls to Action for Lead Nurturing; Improving Email Deliverability with Email Authentication; Determining the Pace of Nurturing Emails; Ending Nurturing Programs; Part IV: Mixing, Scoring, and Reporting; Chapter 11: Combining Automation with Other Marketing Programs; Placing Marketing Automation at the Center of Your Marketing; Leveraging Social Media with Marketing Automation; Integrating Video into Social Media; Driving Leads to an Event with Automation; Chapter 12: Scoring Leads Recognizing Basic Scoring Concepts |
| Record Nr. | UNINA-9910453266203321 |
|
Sweezey Mathew
|
||
| Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing automation for dummies / / Mathew Sweezey
| Marketing automation for dummies / / Mathew Sweezey |
| Autore | Sweezey Mathew |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 658.8120285 |
| Collana | For dummies |
| Soggetto topico |
Direct marketing
Marketing - Data processing |
| ISBN |
1-118-77230-X
1-118-77227-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing Automation; Chapter 1: Introducing the Concepts of Marketing Automation; Defining Marketing Automation; Recognizing the Relationship Between Marketing Automation and Online Marketing; Marketing to the Modern Buyer; Chapter 2: Creating a Business Case for Marketing Automation; Writing a Business Case Document; Knowing Why Companies Implement Marketing Automation
Starting the Conversation about Marketing AutomationDriving More Revenue from Your Investment in Online Marketing; Chapter 3: Choosing a Marketing Automation Solution; Aligning a Solution with Core Marketing Goals; Estimating Your Total Investment in Marketing Automation; Chapter 4: Setting Up a New Marketing Automation Tool; Listing Resources Needed for Initial Setup; Targeting Efficiency in Your Implementation; First Steps to Activating Your Solution; Removing IT from Your Marketing Work Flow; Part II: Working with Data and Leads; Chapter 5: CRM Integration Clearly Defining Your Wants and Needs for Marketing Automation and CRMCleaning Up Your Database; Connecting CRM Data Fields to Your Marketing Automation Tool; Testing and Troubleshooting Common CRM Issues; Chapter 6: Creating Segmented Lists; Understanding the Types of Segmentations; Generating Your First List; Exploring the Many Uses of Segmentation; Creating Personas for Personalization; Creating Advanced Segmentations; Chapter 7: Sending Leads to Sales; Aligning Sales and Marketing Teams; Turning on Sales Enablement Functionality; Supporting Campaigns for Your Sales Team Part III: Running Automation CampaignsChapter 8: Content Marketing and Its Place in Marketing Automation; New Content for a New Tool; Managing Your Content; Tying Webinars and Video to Your Automation; Chapter 9: Creating Forms and Landing Pages; Publishing Forms; Publishing Your First Landing Page; Building a Best-of-Breed Landing Page; Adding Advanced Forms to Your Campaigns; Creating Better Conversion Goals; Chapter 10: Sending Emails and Nurture Campaigns; Getting Up to Speed on Nurturing; Getting Started with Nurturing; Building Your First Nurturing Programs Setting Up Nurturing Email TemplatesCopy Writing for Email Nurturing; Effective Calls to Action for Lead Nurturing; Improving Email Deliverability with Email Authentication; Determining the Pace of Nurturing Emails; Ending Nurturing Programs; Part IV: Mixing, Scoring, and Reporting; Chapter 11: Combining Automation with Other Marketing Programs; Placing Marketing Automation at the Center of Your Marketing; Leveraging Social Media with Marketing Automation; Integrating Video into Social Media; Driving Leads to an Event with Automation; Chapter 12: Scoring Leads Recognizing Basic Scoring Concepts |
| Record Nr. | UNINA-9910790929303321 |
|
Sweezey Mathew
|
||
| Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing automation for dummies / / Mathew Sweezey
| Marketing automation for dummies / / Mathew Sweezey |
| Autore | Sweezey Mathew |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 658.8120285 |
| Collana | For dummies |
| Soggetto topico |
Direct marketing
Marketing - Data processing |
| ISBN |
1-118-77230-X
1-118-77227-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing Automation; Chapter 1: Introducing the Concepts of Marketing Automation; Defining Marketing Automation; Recognizing the Relationship Between Marketing Automation and Online Marketing; Marketing to the Modern Buyer; Chapter 2: Creating a Business Case for Marketing Automation; Writing a Business Case Document; Knowing Why Companies Implement Marketing Automation
Starting the Conversation about Marketing AutomationDriving More Revenue from Your Investment in Online Marketing; Chapter 3: Choosing a Marketing Automation Solution; Aligning a Solution with Core Marketing Goals; Estimating Your Total Investment in Marketing Automation; Chapter 4: Setting Up a New Marketing Automation Tool; Listing Resources Needed for Initial Setup; Targeting Efficiency in Your Implementation; First Steps to Activating Your Solution; Removing IT from Your Marketing Work Flow; Part II: Working with Data and Leads; Chapter 5: CRM Integration Clearly Defining Your Wants and Needs for Marketing Automation and CRMCleaning Up Your Database; Connecting CRM Data Fields to Your Marketing Automation Tool; Testing and Troubleshooting Common CRM Issues; Chapter 6: Creating Segmented Lists; Understanding the Types of Segmentations; Generating Your First List; Exploring the Many Uses of Segmentation; Creating Personas for Personalization; Creating Advanced Segmentations; Chapter 7: Sending Leads to Sales; Aligning Sales and Marketing Teams; Turning on Sales Enablement Functionality; Supporting Campaigns for Your Sales Team Part III: Running Automation CampaignsChapter 8: Content Marketing and Its Place in Marketing Automation; New Content for a New Tool; Managing Your Content; Tying Webinars and Video to Your Automation; Chapter 9: Creating Forms and Landing Pages; Publishing Forms; Publishing Your First Landing Page; Building a Best-of-Breed Landing Page; Adding Advanced Forms to Your Campaigns; Creating Better Conversion Goals; Chapter 10: Sending Emails and Nurture Campaigns; Getting Up to Speed on Nurturing; Getting Started with Nurturing; Building Your First Nurturing Programs Setting Up Nurturing Email TemplatesCopy Writing for Email Nurturing; Effective Calls to Action for Lead Nurturing; Improving Email Deliverability with Email Authentication; Determining the Pace of Nurturing Emails; Ending Nurturing Programs; Part IV: Mixing, Scoring, and Reporting; Chapter 11: Combining Automation with Other Marketing Programs; Placing Marketing Automation at the Center of Your Marketing; Leveraging Social Media with Marketing Automation; Integrating Video into Social Media; Driving Leads to an Event with Automation; Chapter 12: Scoring Leads Recognizing Basic Scoring Concepts |
| Record Nr. | UNINA-9910806868403321 |
|
Sweezey Mathew
|
||
| Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Salesforce architect's handbook : a comprehensive end-to-end solutions guide / / Dipanker Jyoti and James A. Hutcherson
| Salesforce architect's handbook : a comprehensive end-to-end solutions guide / / Dipanker Jyoti and James A. Hutcherson |
| Autore | Jyoti Dipanker |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | New York, New York State : , : APress, , [2021] |
| Descrizione fisica | 1 online resource (XXV, 383 p. 93 illus.) |
| Disciplina | 658.8120285 |
| Soggetto topico |
Marketing - Management - Data processing
Customer relations - Management - Data processing Salesforce (Online service) |
| ISBN | 1-4842-6631-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Salesforce Architecture -- Chapter 2: The Art of Artifacts -- Chapter 3: Salesforce Application Architecture -- Chapter 4: Salesforce Data Architecture -- Chapter 5: Salesforce Security Architecture -- Chapter 6: Salesforce Integration Architecture -- Chapter 7: Salesforce Identity and Access Management Architecture -- Chapter 8: Salesforce Mobile Architecture -- Chapter 9: Salesforce Development and Deployment Lifecycle -- Appendix A: Salesforce Authorization Flows -- Appendix B: Integration Patterns -- Appendix C: Salesforce Sample Artifacts.-. |
| Record Nr. | UNINA-9910483925503321 |
|
Jyoti Dipanker
|
||
| New York, New York State : , : APress, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||