Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
5 star service : how to deliver exceptional customer service / / Michael Heppell
| 5 star service : how to deliver exceptional customer service / / Michael Heppell |
| Autore | Heppell Michael |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2015] |
| Descrizione fisica | 1 online resource (xvii, 273 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Consumer satisfaction |
| ISBN | 1-292-10022-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Five star service |
| Record Nr. | UNINA-9910154957503321 |
Heppell Michael
|
||
| Harlow, England : , : Pearson, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools / / Hans-Peter Neeb
| Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools / / Hans-Peter Neeb |
| Autore | Neeb Hans-Peter |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
9783658404505
9783658404499 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program -- Account status analyses. . |
| Record Nr. | UNINA-9910640384203321 |
|
Neeb Hans-Peter
|
||
| Wiesbaden : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Account-based marketing : il valore delle relazioni con i clienti / Chiara Mauri ; prefazione di Alessandro Cattani
| Account-based marketing : il valore delle relazioni con i clienti / Chiara Mauri ; prefazione di Alessandro Cattani |
| Autore | Mauri, Chiara |
| Pubbl/distr/stampa | Milano : Guerini Next, , 2020 |
| Descrizione fisica | 146 p. : ill. ; 23 cm |
| Disciplina | 658.812 |
| Collana | Università Cattaneo libri ; 13 |
| Soggetto topico |
Clientela - Gestione
Marketing Vendite - Organizzazione |
| ISBN | 9788868963347 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991004365337707536 |
|
Mauri, Chiara
|
||
| Milano : Guerini Next, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations - Management
Marketing research Business intelligence International business enterprises Customer Relationship Management Market Research and Competitive Intelligence International Business |
| ISBN |
9781352000115
1352000113 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China's Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China's brands, China's brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH "Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing thebrand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H "The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture" -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games." -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market-The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Corporate Branding / / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
| Advances in Corporate Branding / / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 205 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations - Management
Strategic planning Leadership Industrial organization Customer Relationship Management Business Strategy and Leadership Organization |
| ISBN |
9781352000085
1352000083 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. . |
| Record Nr. | UNINA-9910150188203321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in customer relationship management / / Daniel Catalan-Matamoros, editor
| Advances in customer relationship management / / Daniel Catalan-Matamoros, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : InTech, , [2012] |
| Descrizione fisica | 1 online resource (156 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Customer services |
| ISBN | 953-51-5110-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910138271003321 |
| [Place of publication not identified] : , : InTech, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Marketing research Business intelligence Customer relations - Management Branding Consumer Behavior Market Research and Competitive Intelligence Customer Relationship Management |
| ISBN |
9783319511276
3319511270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances on Graph-Based Approaches in Information Retrieval : First International Workshop, IRonGraphs 2024, Glasgow, UK, March 24, 2024, Proceedings / / edited by Ludovico Boratto, Daniele Malitesta, Mirko Marras, Giacomo Medda, Cataldo Musto, Erasmo Purificato
| Advances on Graph-Based Approaches in Information Retrieval : First International Workshop, IRonGraphs 2024, Glasgow, UK, March 24, 2024, Proceedings / / edited by Ludovico Boratto, Daniele Malitesta, Mirko Marras, Giacomo Medda, Cataldo Musto, Erasmo Purificato |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (98 pages) |
| Disciplina | 658.812 |
| Collana | Communications in Computer and Information Science |
| Soggetto topico |
Natural language processing (Computer science)
Machine learning Information storage and retrieval systems Database management Data mining Natural Language Processing (NLP) Machine Learning Information Storage and Retrieval Database Management System Data Mining and Knowledge Discovery |
| ISBN | 3-031-71382-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | .-Soccer-GraphRAG: Applications of GraphRAG in Soccer. -- Enhanced Semantic Understanding with Graph-based Information Retrieval. -- Identifying Shopping Intent in Product QA for Proactive Recommendations. -- KGUF: Simple Knowledge-aware Graph-based Recommender with User-based Semantic Features Filtering. -- The Effectiveness of Graph Contrastive Learning on Mathematical Information Retrieval. -- The Impact of Source-Target Node Distance on Vicious Adversarial Attacks in Social Network Recommendation Systems. |
| Record Nr. | UNINA-9910983342003321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker
| Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
| Autore | Wrigley Cara |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Internet marketing BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Organizational Behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7303-5700-7
0-7303-5699-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466882603321 |
|
Wrigley Cara
|
||
| Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker
| Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
| Autore | Wrigley Cara |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Internet marketing BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Organizational Behavior |
| ISBN |
0-7303-5700-7
0-7303-5699-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796855403321 |
|
Wrigley Cara
|
||
| Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
