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5 star service : how to deliver exceptional customer service / / Michael Heppell
| 5 star service : how to deliver exceptional customer service / / Michael Heppell |
| Autore | Heppell Michael |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2015] |
| Descrizione fisica | 1 online resource (xvii, 273 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Consumer satisfaction |
| ISBN | 1-292-10022-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Five star service |
| Record Nr. | UNINA-9910154957503321 |
Heppell Michael
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| Harlow, England : , : Pearson, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools / / Hans-Peter Neeb
| Account management strategies in B2B sales : generating customer value and building sustainable business relationships - methodology, processes, tools / / Hans-Peter Neeb |
| Autore | Neeb Hans-Peter |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
9783658404505
9783658404499 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program -- Account status analyses. . |
| Record Nr. | UNINA-9910640384203321 |
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Neeb Hans-Peter
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| Wiesbaden : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Market research International business enterprises Customer Relationship Management Market Research/Competitive Intelligence International Business |
| ISBN | 1-352-00011-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
| Advances in Corporate Branding [[electronic resource] /] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 205 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Leadership Organization Planning Customer Relationship Management Business Strategy/Leadership |
| ISBN | 1-352-00008-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. . |
| Record Nr. | UNINA-9910150188203321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in customer relationship management / / Daniel Catalan-Matamoros, editor
| Advances in customer relationship management / / Daniel Catalan-Matamoros, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : InTech, , [2012] |
| Descrizione fisica | 1 online resource (156 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Customer services |
| ISBN | 953-51-5110-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910138271003321 |
| [Place of publication not identified] : , : InTech, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Market research Customer relations—Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management |
| ISBN | 3-319-51127-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker
| Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
| Autore | Wrigley Cara |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Internet marketing BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Organizational Behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7303-5700-7
0-7303-5699-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466882603321 |
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Wrigley Cara
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| Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker
| Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
| Autore | Wrigley Cara |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Internet marketing BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Organizational Behavior |
| ISBN |
0-7303-5700-7
0-7303-5699-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796855403321 |
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Wrigley Cara
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| Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker
| Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker |
| Autore | Wrigley Cara |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 |
| Descrizione fisica | 1 online resource (230 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Internet marketing BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Organizational Behavior |
| ISBN |
0-7303-5700-7
0-7303-5699-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910825472503321 |
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Wrigley Cara
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| Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Aggiungere prodotto alla qualità / Christopher Lovelock ; presentazione di Walter Giorgio Scott
| Aggiungere prodotto alla qualità / Christopher Lovelock ; presentazione di Walter Giorgio Scott |
| Autore | Lovelock, Christopher |
| Pubbl/distr/stampa | Milano : McGraw-Hill, 1997 |
| Descrizione fisica | XXII, 362 p. ; 24 cm |
| Disciplina | 658.812 |
| Collana | Trade |
| Soggetto non controllato |
Vendite - Organizzazione
Clientela |
| ISBN | 88-386-3606-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-990006852510403321 |
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Lovelock, Christopher
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| Milano : McGraw-Hill, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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