Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910450058003321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Action research in marketing [[electronic resource] /] / guest editor, Chad Perry |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910777338103321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Action research in marketing / / guest editor, Chad Perry |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (181 p.) |
Disciplina |
658.8072
658.83 |
Altri autori (Persone) | PerryChad |
Collana | European journal of marketing |
Soggetto topico |
Marketing research
Research, Industrial |
ISBN |
1-280-51497-3
9786610514977 1-84544-353-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Action research in marketing; Action research reviewed: a market-oriented approach; Improving customer relationship management through database/ Internet marketing; Action research in turbulent environments; Towards rigour in action research: a case study in marketing planning; Generalising results of an action research project in one work place to other situations; Adapting action research to marketing
There can be no learning without action and no action without learningUncovering "theories-in-use": building luxury wine brands; About the authors |
Record Nr. | UNINA-9910812678203321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|