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Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada
| Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) |
KuadaJohn E
TesarGeorge |
| Soggetto topico |
Marketing - Africa
Marketing - Management Strategic planning - Africa |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-07166-2
1-299-14112-9 1-135-09620-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. |
| Record Nr. | UNINA-9910462995003321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada
| Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) |
KuadaJohn E
TesarGeorge |
| Soggetto topico |
Marketing - Africa
Marketing - Management Strategic planning - Africa |
| ISBN |
1-135-09619-8
0-203-07166-2 1-299-14112-9 1-135-09620-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. |
| Record Nr. | UNINA-9910786276303321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada
| Marketing management and strategy : an African casebook / / edited by George Tesar and John Kuada |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) |
KuadaJohn E
TesarGeorge |
| Soggetto topico |
Marketing - Africa
Marketing - Management Strategic planning - Africa |
| ISBN |
1-135-09619-8
0-203-07166-2 1-299-14112-9 1-135-09620-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources. |
| Record Nr. | UNINA-9910809939703321 |
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910449676703321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910783034103321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing practices in Africa / / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa / / guest editor, Kofi Q. Dadzie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910813152203321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||