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Brand identity factors [[electronic resource] ] : developing a successful Islamic brand / / Vedad Alihodzic
| Brand identity factors [[electronic resource] ] : developing a successful Islamic brand / / Vedad Alihodzic |
| Autore | Alihodzic Vedad |
| Pubbl/distr/stampa | Hamburg, : Anchor Academic Pub., 2013 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina |
658.8
658.80091767 |
| Soggetto topico |
Brand name products - Islamic countries
Branding (Marketing) - Islamic countries Product management - Islamic countries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-523-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review
3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 - Findings and Discussion; 5.1 Introduction 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 - Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices |
| Record Nr. | UNINA-9910463290003321 |
Alihodzic Vedad
|
||
| Hamburg, : Anchor Academic Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand identity factors [[electronic resource] ] : developing a successful Islamic brand / / Vedad Alihodzic
| Brand identity factors [[electronic resource] ] : developing a successful Islamic brand / / Vedad Alihodzic |
| Autore | Alihodzic Vedad |
| Pubbl/distr/stampa | Hamburg, : Anchor Academic Pub., 2013 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina |
658.8
658.80091767 |
| Soggetto topico |
Brand name products - Islamic countries
Branding (Marketing) - Islamic countries Product management - Islamic countries |
| ISBN | 3-95489-523-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review
3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 - Findings and Discussion; 5.1 Introduction 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 - Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices |
| Record Nr. | UNINA-9910787697003321 |
|
Alihodzic Vedad
|
||
| Hamburg, : Anchor Academic Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand identity factors : developing a successful Islamic brand / / Vedad Alihodzic
| Brand identity factors : developing a successful Islamic brand / / Vedad Alihodzic |
| Autore | Alihodzic Vedad |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hamburg, : Anchor Academic Pub., 2013 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina |
658.8
658.80091767 |
| Soggetto topico |
Brand name products - Islamic countries
Branding (Marketing) - Islamic countries Product management - Islamic countries |
| ISBN | 3-95489-523-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Brand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review
3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 - Findings and Discussion; 5.1 Introduction 5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 - Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices |
| Record Nr. | UNINA-9910812966803321 |
|
Alihodzic Vedad
|
||
| Hamburg, : Anchor Academic Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910139626703321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing [[electronic resource] ] : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910830444803321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Islamic branding and marketing : creating a global Islamic business / / Paul Temporal
| Islamic branding and marketing : creating a global Islamic business / / Paul Temporal |
| Autore | Temporal Paul |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
381.088297
658.80091767 |
| Soggetto topico |
Branding (Marketing) - Islamic countries
Markets - Islamic countries |
| ISBN |
1-119-19954-9
0-470-82848-X 1-283-17515-0 9786613175151 0-470-82847-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Islamic Branding and Marketing: Creating a Global Islamic Business; Contents; Preface; Acknowledgments; 1: Introduction; Islam: The Religion and the Brand; Is Islamic Branding a Myth or a Reality?; The Five Pillars of Islam; The Principles of Islamic Trade and Commerce; The Interface between Islam and Trade; How Are Islamic Brands Doing?; Why the Interest in Islamic Branding and Marketing?; Could There Be an Islamic Economic Union?; 2: Why Muslim Nations Need to Develop Strong Brands.; Introduction; Why Do Countries Need Branding?
Why Do Islamic Countries Need to Undertake and Encourage Branding?The Power and Rewards of Country Branding; The Connection between National and Corporate Branding; National Brand Structures; Sector and Industry Branding; Case Study 1: Brunei Halal Brand; Case Study 2: Sarawak; Summary: Branding for Islamic Countries and Industries; 3: An Overview of Muslim Markets; Introduction; The Growing Global Muslim Market; The Gallup Coexist Index; JWT Muslim Market Segmentation; Ogilvy & Mather Worldwide and Ogilvy Noor; Retail Muslim Consumer Segmentation; Summary: What Does All This Mean? The Range of Opportunities in Islamic Branding and Marketing4: The Nature and Structure of Islamic Markets; Introduction; A Typology of Islamic Brands; 5: Building a Brand Strategy; Introduction; Brand Strategy; Case Study 3: Hallmark Inc.; The Role of Consumer Insight; Case Study 4: Unilever Malaysia; Creating a Brand Strategy; Brand Personality, Attitude, and Trust; Speed, Agility, and Innovation; Brand Positioning; The Need for Positioning Statements; How to Write and Use a Positioning Statement; Brand Management; Can Islamic Brands Use Western Techniques to Go Global? Case Study 5: Opus International Group plcCase Study 6: Petronas; Summary; 6: Opportunities in Islamic Brand Categories; Introduction; Islamic Foods and Beverages; Case Study 7: Yildiz Holding; Islamic Financial Services; Islamic Education; Islamic Entertainment and ""Edutainment""; Case Study 8: Sami Yusuf; Case Study 9: THE 99; Islamic Travel, Tourism, and Leisure; Case Study 10: CrescentRating.com; Islamic Medical, Pharmaceutical, and Beauty Products and Services; Islamic Fashion and Products for Women; Islamic Internet, Media, and Digital Products; Vast Opportunities; No Big Brands Summary7: The Future: Opportunities in the Internet, Media, and Digital World; Introduction; The Impact of Internet Developments on Marketing; Social Media Branding and the Muslim Lifestyle Consumer; Implications for Islamic Branding and Marketing; Case Study 11: Muxlim Inc.: I; Case Study 12: Muxlim Inc.: II; Other Internet Brands; Opportunities in Traditional Media; Case Study 13: Islam Channel; Case Study 14: emel; Case Study 15: Aquila; Summary; 8: Challenges Facing Islamic Brands; Introduction; Key Challenges for Aspiring Muslim Brands: The Six A's; Summary 9: Key Success Factors and Strategies for Aspiring Islamic Brands |
| Record Nr. | UNINA-9910877175403321 |
|
Temporal Paul
|
||
| Sinapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia) Pte. Ltd., 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||