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Contemporary Retail Marketing in Emerging Economies : The Case of Ghana’s Supermarket Chains / / by David Eshun Yawson, Fred A. Yamoah
| Contemporary Retail Marketing in Emerging Economies : The Case of Ghana’s Supermarket Chains / / by David Eshun Yawson, Fred A. Yamoah |
| Autore | Yawson David Eshun |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina |
780
658.80091724 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Marketing - Africa
Retail trade - Africa Supermarkets International business enterprises Marketing Trade and Retail International Business African Business |
| ISBN | 3-031-11661-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana -- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana -- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing -- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing. |
| Record Nr. | UNINA-9910616401103321 |
Yawson David Eshun
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Cases from Emerging Markets / / edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis
| Marketing Cases from Emerging Markets / / edited by Dilip Mutum, Sanjit Kumar Roy, Eva Kipnis |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (IX, 167 p. 6 illus.) |
| Disciplina | 658.80091724 |
| Soggetto topico |
Marketing
Globalization Markets Leadership Market research Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 3-642-36861-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion. |
| Record Nr. | UNINA-9910298524703321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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