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The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan
| The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan |
| Autore | Alserhan Baker Ahmad |
| Pubbl/distr/stampa | Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.80088/297 |
| Soggetto topico | Markets - Islamic countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-351-14566-5
1-283-12909-4 9786613129093 1-4094-2894-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
| Record Nr. | UNINA-9910457018503321 |
Alserhan Baker Ahmad
|
||
| Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan
| The principles of Islamic marketing [[electronic resource] /] / Baker Ahmad Alserhan |
| Autore | Alserhan Baker Ahmad |
| Pubbl/distr/stampa | Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.80088/297 |
| Soggetto topico | Markets - Islamic countries |
| ISBN |
1-351-14566-5
1-283-12909-4 9786613129093 1-4094-2894-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
| Record Nr. | UNINA-9910781230203321 |
|
Alserhan Baker Ahmad
|
||
| Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||