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#Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan
| #Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan |
| Autore | Fagan Patrick <1987-> |
| Pubbl/distr/stampa | Harlow, England ; ; New York, United States : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.80019 |
| Soggetto topico | Economics - Psychological aspects |
| ISBN | 1-292-07444-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154960303321 |
Fagan Patrick <1987->
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| Harlow, England ; ; New York, United States : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ad uso e consumo : marketing esperienziale per il manager / Michela Addis
| Ad uso e consumo : marketing esperienziale per il manager / Michela Addis |
| Autore | Addis, Michela |
| Pubbl/distr/stampa | Milano, : Pearson Education, 2007 |
| Descrizione fisica | 287 p. ; 24 cm |
| Disciplina | 658.80019 |
| ISBN | 9788871924274 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910508103303321 |
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Addis, Michela
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| Milano, : Pearson Education, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Best practices in marketing and their impact on quality of life / / Helena Alves and Jose Luis Vazquez, editors
| Best practices in marketing and their impact on quality of life / / Helena Alves and Jose Luis Vazquez, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | New York, : Springer, 2013 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina | 658.80019 |
| Altri autori (Persone) |
AlvesHelena
VazquezJose Luis |
| Collana | Applying quality of life research |
| Soggetto topico |
Marketing
Quality of life |
| ISBN | 94-007-5878-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contributors -- Reviewers -- Foreword: Joseph M. Sirgy -- PART I. THEORETICAL NOTE AND SUMMARIES -- Chapter 1. Quality of Life Marketing: An Introduction to the Topic; Helena Alves and José l. Vázquez -- Chapter 2. Case Content Summaries -- PART II. CASES -- Chapter 3. Case 1 - The Alliance for Appalachia (Case country: U.S.A.); Walter Wymer -- Chapter 4. Case 2 - Stakeholders' Reactions to an Upstream Intervention to improve Children's Diets (Case country: Australia); Simone Pettigrew and Melanie Pescud -- Chapter 5. Case 3 - Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece (Case country: Greece); Rodoula H. Tsiotsou and Eleni P. Mavragani -- Chapter 6. Case 4 - Communicating Town (Case country Slovakia); Anna Vaňová, Alica Božiková and Miroslav Foret -- Chapter 7. Case 5 - Get Your Life into Gear (Case country: Ireland); Sinead Duane and Christine Domegan -- Chapter 8. Case 6 - Development of a Marketing Strategy for German Minority Association in Croatia (Case country: Croatia); Mirna Leko Šimić and Renata Trischler -- Chapter 9. Case 7 - Place Marketing and Residents' Perceptions of Improvements on Quality of Life (Case country: Portugal); Helena Alves and José L. Vázquez.-Chapter 10. Case 8 - Relationship Marketing in the Local Authority (Case country: Slovak Republik); Katarína Petríková and Anna Vaňová -- Chapter 11. Case 9 - The Role of Health Marketing in Educating the Demand for the Public Hospital Emergency Services (Case country: Spain); Juan Miguel Rey Pino -- Chapter 12. Case 10 - Hagar: From Darkness to Hope in Cambodia (Case country: Australia); Coralie Nancarrow, Rebecca Larsen, Sean Wriglew, Dave Webb -- Chapter 13. Case 11 - Organ Donation in Ireland: Can Social Marketing and Infrastructural Changes Improve Donation Rates (Case country: Ireland); Maurice Murphy -- Chapter 14. Case 12 - How a Municipality can serve the Elderly Public: The Case of the Ages Space (Case country: Portugal); Arminda de Paço -- Chapter 15. Case 13 - Preventing Diabetes-Related Amputations (Case country: Australia); Jessica Price -- Chapter 16. Case 14 - Qimaavik Women's Shelter (Case country: Canada); Anne Lavack -- Chapter 17. Case 15 - Improving Employees' Quality of Life (Case country: Spain); M. Isabel Sánchez-Hernández and M. Purificación García-Miguélez. |
| Record Nr. | UNINA-9910438343803321 |
| New York, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Biosurveillance in New Media Marketing : World, Discourse, Representation / / by Selena Nemorin
| Biosurveillance in New Media Marketing : World, Discourse, Representation / / by Selena Nemorin |
| Autore | Nemorin Selena |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (235 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Communication
Digital media Technology - Sociological aspects Culture - Study and teaching Telemarketing Internet marketing Technology - Philosophy Media and Communication Digital and New Media Science, Technology and Society Cultural Theory Digital Marketing Philosophy of Technology |
| ISBN |
9783319962177
3319962175 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain. |
| Record Nr. | UNINA-9910300042603321 |
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Nemorin Selena
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910494741403321 |
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Willcox Matthew
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| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910794314903321 |
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Willcox Matthew
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| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox
| The business of choice : how human instinct influences everyone's decision / / by Matthew Willcox |
| Autore | Willcox Matthew |
| Edizione | [Revised and updated edition.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 658.80019 |
| Soggetto topico |
Marketing - Psychological aspects
Consumer behavior |
| ISBN | 1-83982-070-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I The Business, Science, and Nature of Choice -- 1: The Business of Choice -- 2: The Ever-Advancing Science of Choice -- 3: The Natural History of Choice -- Part II Getting Practical Today -- 4: Shortcuts versus Analysis Ignoring is Decisional Bliss -- 5: Getting Familiar -- 6: Thanks for Sharing (Whether You Meant to or Not) -- 7: Now, and the Future Different Places with Different Rules -- 8: Loss and Ownership -- 9: Make People Feel Smart, Attractive or Even Lucky -- 10: Make It Easy For the Mind and the Body -- 11: Never Be Above Comparison -- 12: If Content is King, Context is Queen -- 13: Same and Different; Nature and Nurture -- 14: The Power of Affirmation and Sparking Joy -- Part III Looking Forward -- 15: Think Differently about Market Research -- 16: Think Differently about How You Work -- 17: Choosing without Choosing Artificial Intelligence and Choice -- Conclusion -- Index. |
| Record Nr. | UNINA-9910815375403321 |
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Willcox Matthew
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| Bingley, UK : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chromothinking : un approccio innovativo al business. Il metodo Insights discovery / e. Bartalotta, A. Mastrapasqua, B. Viano
| Chromothinking : un approccio innovativo al business. Il metodo Insights discovery / e. Bartalotta, A. Mastrapasqua, B. Viano |
| Autore | BARTALOTTA, Enzo |
| Pubbl/distr/stampa | Milano : Gruppo 24 ore, 2011 |
| Descrizione fisica | XVIII, 130 p. ; 24 cm |
| Disciplina | 658.80019 |
| Altri autori (Persone) | MASTRAPASQUA, Armando |
| Collana | I libri di Mark up |
| Soggetto topico | Marketing - Psicologia |
| ISBN | 978-88-634-5246-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990003651800203316 |
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BARTALOTTA, Enzo
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| Milano : Gruppo 24 ore, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Comportamento d'acquisto e comunicazione strategica : dall'analisi del consumer behavior alla progettazione comunicativa / Daniele Trevisani
| Comportamento d'acquisto e comunicazione strategica : dall'analisi del consumer behavior alla progettazione comunicativa / Daniele Trevisani |
| Autore | Trevisani, Daniele |
| Pubbl/distr/stampa | Milano, : F. Angeli, °2003] |
| Descrizione fisica | 287 p. ; 23 cm. |
| Disciplina |
658.8
658.80019 658.8342 |
| Collana | Azienda moderna |
| Soggetto topico |
Consumatori - Comportamento
Marketing - Aspetti psicologici |
| ISBN | 8846442288 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISANNIO-MIL0601274 |
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Trevisani, Daniele
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| Milano, : F. Angeli, °2003] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing / / by Joshua Penrod
| Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing / / by Joshua Penrod |
| Autore | Penrod Joshua |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina |
174.4
658.80019 |
| Soggetto topico |
Marketing
Business ethics Consumer behavior Business Ethics Consumer Behavior |
| ISBN |
9783031185496
9783031185489 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Acknowledgments -- Contents -- List of Tables -- 1 Consumer Neuroscience, Neuromarketing, and Foucault -- CNNM and Public Perceptions -- CNNM Techniques: A Precis of the Technologies -- Brain Imaging Techniques -- Bodily Response Measurement Technologies -- References -- 2 An Actor-Network Theory (ANT) Map of the CNNM Field -- Introduction -- Theory and Action in ANT -- The Discourses -- Methods -- ANT and Consumer Neuroscience -- The Parameters of the Network -- Problematization and Indispensability -- Marketing Engagement -- Field Credibility: Interpreted Attributes, Signals of Belief, and Silence on Belief -- Interessement: Locking Up Allies or Claiming Technology? -- Enrollment: Defining and Coordinating Roles -- Mobilization -- Conclusions -- References -- 3 Foucault, Technology, and the Body -- Biopower -- Uncovering an Organic Proclivity -- The Epineuromic Eruption -- The Tree Falls but No One Hears: Pure Knowledge in the Commercial Discipline -- Specific Technologies, More Specific Problems -- CNNM Technologies, Applications, and Foucault -- Viscerality: Eye Tracking, Bodily Responses -- Non-Viscerality and the Machine Gaze: EEG and fMRI -- References -- 4 Power and Knowledge Without Knowledge or Power -- Gullibility by All, For All -- References -- 5 A New Look at Ethics: Veridical Sovereignty and Its Implications -- Bioethics to Neuroethics -- Business Ethics and CNNM -- NMSBA Code of Ethics -- Ethics, Marketing, and Foucault -- Foucault's Origin of Ethics -- Foucault and His Methods -- Veridical Sovereignty in Practice -- Next Steps -- The Ethics of Pro-social Marketing: Invitation to Still Greater Statism -- The World of Foucaultian Business Ethics -- References -- Bibliography -- Index. |
| Record Nr. | UNINA-9910627272603321 |
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Penrod Joshua
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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