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The active consumer : novelty and surprise in consumer choice / / edited by Marina Bianchi
| The active consumer : novelty and surprise in consumer choice / / edited by Marina Bianchi |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1998 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | BianchiMarina |
| Collana | Routledge frontiers of political economy |
| Soggetto topico |
Consumption (Economics)
Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-69381-8
1-280-42901-1 9786610429011 0-203-02291-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; CONTENTS; List of figures; List of tables; List of contributors; 1 Introduction; 2 Choice without utility?; 3 Economic change, choice and innovation in consumption; 4 Taste for novelty and novel tastes; 5 Cognition and innovation; 6 The organization of consumption; 7 Consumer goals as journeys into the unknown; 8 Work and the sirens of consumption in eighteenth-century London; 9 Silk purses out of sows' ears'; 10 Novelty, imitation and habit formation in a Scitovskian model of consumption; 11 Consumption in postmodernity; 12 On the consumption of signs; Index |
| Record Nr. | UNINA-9910450059403321 |
| London ; ; New York : , : Routledge, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The active consumer : novelty and surprise in consumer choice / / edited by Marina Bianchi
| The active consumer : novelty and surprise in consumer choice / / edited by Marina Bianchi |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1998 |
| Descrizione fisica | 1 online resource (279 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | BianchiMarina |
| Collana | Routledge frontiers of political economy |
| Soggetto topico |
Consumption (Economics)
Consumer behavior |
| ISBN |
1-134-69381-8
1-280-42901-1 9786610429011 0-203-02291-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; CONTENTS; List of figures; List of tables; List of contributors; 1 Introduction; 2 Choice without utility?; 3 Economic change, choice and innovation in consumption; 4 Taste for novelty and novel tastes; 5 Cognition and innovation; 6 The organization of consumption; 7 Consumer goals as journeys into the unknown; 8 Work and the sirens of consumption in eighteenth-century London; 9 Silk purses out of sows' ears'; 10 Novelty, imitation and habit formation in a Scitovskian model of consumption; 11 Consumption in postmodernity; 12 On the consumption of signs; Index |
| Record Nr. | UNINA-9910777338803321 |
| London ; ; New York : , : Routledge, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anticipate [[electronic resource] ] : know what your customers want before they do / / Bill Thomas, Jeff Tobe
| Anticipate [[electronic resource] ] : know what your customers want before they do / / Bill Thomas, Jeff Tobe |
| Autore | Thomas Bill <1955-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | TobeJeff |
| Soggetto topico |
Customer relations
Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-41721-6
1-283-71513-9 1-118-42023-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain. |
| Record Nr. | UNINA-9910461767803321 |
Thomas Bill <1955->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anticipate [[electronic resource] ] : know what your customers want before they do / / Bill Thomas, Jeff Tobe
| Anticipate [[electronic resource] ] : know what your customers want before they do / / Bill Thomas, Jeff Tobe |
| Autore | Thomas Bill <1955-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | TobeJeff |
| Soggetto topico |
Customer relations
Strategic planning |
| ISBN |
1-118-41721-6
1-283-71513-9 1-118-42023-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain. |
| Record Nr. | UNINA-9910785924703321 |
|
Thomas Bill <1955->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anticipate : know what your customers want before they do / / Bill Thomas, Jeff Tobe
| Anticipate : know what your customers want before they do / / Bill Thomas, Jeff Tobe |
| Autore | Thomas Bill <1955-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2013 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | TobeJeff |
| Soggetto topico |
Customer relations
Strategic planning |
| ISBN |
9781118417218
1118417216 9781283715133 1283715139 9781118420232 1118420233 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain. |
| Altri titoli varianti | Knowing what customers need before they do |
| Record Nr. | UNINA-9910966530103321 |
|
Thomas Bill <1955->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910459012303321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.]
| The connected customer : the changing nature of consumer and business markets / / edited by Stefan Wuyts. [et al.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (372 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | WuytsStefan |
| Soggetto topico |
Consumer behavior
Branding (Marketing) Marketing |
| ISBN |
1-135-17690-6
1-135-17691-4 1-283-04522-2 9786613045225 0-203-86356-9 |
| Classificazione | QP 600 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer. |
| Record Nr. | UNINA-9910791876703321 |
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior [[electronic resource] /] / Felix Saito, editor
| Consumer behavior [[electronic resource] /] / Felix Saito, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2009 |
| Descrizione fisica | 1 online resource (293 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | SaitoFelix |
| Soggetto topico | Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61728-772-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910452861403321 |
| New York, : Nova Science Publishers, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior [[electronic resource] /] / Felix Saito, editor
| Consumer behavior [[electronic resource] /] / Felix Saito, editor |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, c2009 |
| Descrizione fisica | 1 online resource (293 p.) |
| Disciplina | 658.8/342 |
| Altri autori (Persone) | SaitoFelix |
| Soggetto topico | Consumer behavior |
| ISBN | 1-61728-772-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910779793103321 |
| New York, : Nova Science Publishers, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan
| Consumer behaviour and advertising management [[electronic resource] /] / Matin Khan |
| Autore | Khan Matin A |
| Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2006 |
| Descrizione fisica | 1 online resource (391 p.) |
| Disciplina |
658.8/342
658.8342 |
| Soggetto topico |
Consumer behavior
Advertising - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-07401-6
9786612074011 81-224-2552-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| Record Nr. | UNINA-9910454409103321 |
|
Khan Matin A
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| New Delhi, : New Age International (P) Ltd., Publishers, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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