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The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-86885-6
9786610868858 0-313-00052-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910455775903321 |
| Westport, Conn., : Quorum Books, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Pubbl/distr/stampa | Westport, Conn., : Quorum Books, 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| ISBN |
1-280-86885-6
9786610868858 0-313-00052-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910780158903321 |
| Westport, Conn., : Quorum Books, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]
| The maturing marketplace : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, Conn. : , : Praeger, , 2000 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 658.8/34/0844 |
| Altri autori (Persone) | MoschisGeorge P. <1944-> |
| Soggetto topico |
Consumer behavior - United States
Baby boom generation - United States - Attitudes Middle-aged consumers - United States - Attitudes Older consumers - United States - Attitudes Market segmentation - United States |
| ISBN |
9798400683725
9786610868858 9781280868856 1280868856 9780313000522 0313000522 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index |
| Record Nr. | UNINA-9910972337103321 |
| Westport, Conn. : , : Praeger, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||