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Advances in consumer research
| Advances in consumer research |
| Pubbl/distr/stampa | [Urbana, Ill.], : [Association for Consumer Research], [1974]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer behavior
Consommateurs 49.15 home economics 85.40 marketing Verbraucherforschung Consumentenonderzoek HW_MM |
| Soggetto genere / forma |
Kongress.
Periodicals. Congresses (form) Yearbooks (form) |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996209145303316 |
| [Urbana, Ill.], : [Association for Consumer Research], [1974]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advances in consumer research
| Advances in consumer research |
| Pubbl/distr/stampa | [Urbana, Ill.], : [Association for Consumer Research], [1974]- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer behavior
Consommateurs 49.15 home economics 85.40 marketing Verbraucherforschung Consumentenonderzoek HW_MM |
| Soggetto genere / forma |
Kongress.
Periodicals. Congresses (form) Yearbooks (form) |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910131740403321 |
| [Urbana, Ill.], : [Association for Consumer Research], [1974]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
ASTM Manual on Consumer Sensory Evaluation
| ASTM Manual on Consumer Sensory Evaluation |
| Autore | Schaefer E. E |
| Pubbl/distr/stampa | [Place of publication not identified], : American Society for Testing & Materials, 1979 |
| Descrizione fisica | 1 online resource (53 pages) |
| Disciplina | 658.8/34 |
| Collana | ASTM special technical publication |
| Soggetto topico |
Product life cycle
Sensory evaluation |
| ISBN | 0-8031-4750-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910164746303321 |
Schaefer E. E
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| [Place of publication not identified], : American Society for Testing & Materials, 1979 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The joyless economy [[electronic resource] ] : the psychology of human satisfaction / / Tibor Scitovsky
| The joyless economy [[electronic resource] ] : the psychology of human satisfaction / / Tibor Scitovsky |
| Autore | Scitovsky Tibor |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1992 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
339.47
658.8/34 |
| Soggetto topico |
Consumer satisfaction
Motivation research (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-19-028186-3
0-19-802378-2 1-280-52606-8 1-4294-0755-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Chapter One: Introduction: Plutocracy and Mob Rule; Chapter Two: Between Strain and Boredom; Chapter Three: The Pursuit of Novelty; Chapter Four: Comfort Versus Pleasure; Chapter Five: Enter Economics; Chapter Six: Necessities and Comforts; Chapter Seven: Income and Happiness; Chapter Eight: Is Our Life Too Good?; Chapter Nine: Is Our Life Too Dull?; Chapter Ten: Our Puritan Ghost; Chapter Eleven: Our Disdain for Culture; Chapter Twelve: What's Wrong with Mass Production?; Chapter Thirteen: What's Wrong with Specialization?
Chapter Fourteen: The End of Sexism and Revival of the Generalist?Appendix: Culture Is a Good Thing; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z |
| Record Nr. | UNINA-9910451664103321 |
|
Scitovsky Tibor
|
||
| New York, : Oxford University Press, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The joyless economy [[electronic resource] ] : the psychology of human satisfaction / / Tibor Scitovsky
| The joyless economy [[electronic resource] ] : the psychology of human satisfaction / / Tibor Scitovsky |
| Autore | Scitovsky Tibor |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1992 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
339.47
658.8/34 |
| Soggetto topico |
Consumer satisfaction
Motivation research (Marketing) |
| ISBN |
0-19-771037-9
0-19-028186-3 0-19-802378-2 1-280-52606-8 1-4294-0755-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Chapter One: Introduction: Plutocracy and Mob Rule; Chapter Two: Between Strain and Boredom; Chapter Three: The Pursuit of Novelty; Chapter Four: Comfort Versus Pleasure; Chapter Five: Enter Economics; Chapter Six: Necessities and Comforts; Chapter Seven: Income and Happiness; Chapter Eight: Is Our Life Too Good?; Chapter Nine: Is Our Life Too Dull?; Chapter Ten: Our Puritan Ghost; Chapter Eleven: Our Disdain for Culture; Chapter Twelve: What's Wrong with Mass Production?; Chapter Thirteen: What's Wrong with Specialization?
Chapter Fourteen: The End of Sexism and Revival of the Generalist?Appendix: Culture Is a Good Thing; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z |
| Record Nr. | UNINA-9910777625303321 |
|
Scitovsky Tibor
|
||
| New York, : Oxford University Press, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The joyless economy : the psychology of human satisfaction / / Tibor Scitovsky
| The joyless economy : the psychology of human satisfaction / / Tibor Scitovsky |
| Autore | Scitovsky Tibor |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | New York, : Oxford University Press, 1992 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
339.47
658.8/34 |
| Collana | Oxford scholarship online |
| Soggetto topico |
Consumer satisfaction
Motivation research (Marketing) |
| ISBN |
0-19-771037-9
0-19-028186-3 0-19-802378-2 1-280-52606-8 1-4294-0755-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Chapter One: Introduction: Plutocracy and Mob Rule; Chapter Two: Between Strain and Boredom; Chapter Three: The Pursuit of Novelty; Chapter Four: Comfort Versus Pleasure; Chapter Five: Enter Economics; Chapter Six: Necessities and Comforts; Chapter Seven: Income and Happiness; Chapter Eight: Is Our Life Too Good?; Chapter Nine: Is Our Life Too Dull?; Chapter Ten: Our Puritan Ghost; Chapter Eleven: Our Disdain for Culture; Chapter Twelve: What's Wrong with Mass Production?; Chapter Thirteen: What's Wrong with Specialization?
Chapter Fourteen: The End of Sexism and Revival of the Generalist?Appendix: Culture Is a Good Thing; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z |
| Record Nr. | UNINA-9910813773403321 |
|
Scitovsky Tibor
|
||
| New York, : Oxford University Press, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing research [[electronic resource] /] / Suja R. Nair
| Marketing research [[electronic resource] /] / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/34 |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-607-0
1-282-79895-2 9786612798955 93-5044-036-9 1-4416-6082-8 600-00-2673-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. |
| Record Nr. | UNINA-9910458868603321 |
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Nair Suja R
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| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing research [[electronic resource] /] / Suja R. Nair
| Marketing research [[electronic resource] /] / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/34 |
| Soggetto topico | Marketing research |
| ISBN |
1-64287-607-0
1-282-79895-2 9786612798955 93-5044-036-9 1-4416-6082-8 600-00-2673-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. |
| Record Nr. | UNINA-9910785036103321 |
|
Nair Suja R
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||
| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing research / / Suja R. Nair
| Marketing research / / Suja R. Nair |
| Autore | Nair Suja R |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/34 |
| Soggetto topico | Marketing research |
| ISBN |
1-64287-607-0
1-282-79895-2 9786612798955 93-5044-036-9 1-4416-6082-8 600-00-2673-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases. |
| Record Nr. | UNINA-9910815786303321 |
|
Nair Suja R
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| Mumbai [India], : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto non controllato | INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910777639603321 |
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Turow Joseph
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| Cambridge, Mass., : MIT Press, ©2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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