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60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910463255403321 |
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910786972903321 |
|
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910811014303321 |
|
Mootee Idris <1958->
|
||
| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910451314503321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910784991303321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser
| Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
| Autore | Banet-Weiser Sarah |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , [2012] |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina |
658.8/27
658.827 |
| Collana | Critical Cultural Communication |
| Soggetto topico | Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8147-3937-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910480700603321 |
|
Banet-Weiser Sarah
|
||
| New York, NY : , : New York University Press, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser
| Authentic™ : The Politics of Ambivalence in a Brand Culture / / Sarah Banet-Weiser |
| Autore | Banet-Weiser Sarah <1966-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , 2012 |
| Descrizione fisica | 1 online resource |
| Disciplina |
658.8/27
658.827 |
| Collana | Critical Cultural Communication |
| Soggetto topico |
Brand name products
Consumer behavior Branding (Marketing) |
| ISBN |
0-8147-3937-7
9780814739372 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION -- 1. BRANDING CONSUMER CITIZENS -- 2. BRANDING THE POSTFEMINIST SELF -- 3. BRANDING CREATIVITY -- 4. BRANDING POLITICS -- 5. BRANDING RELIGION -- CONCLUSION: THE POLITICS OF AMBIVALENCE -- NOTES -- INDEX -- ABOUT THE AUTHOR |
| Record Nr. | UNINA-9910785778103321 |
|
Banet-Weiser Sarah <1966->
|
||
| New York, NY : , : New York University Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans
| Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / / Adrian Ryans |
| Autore | Ryans Adrian B. <1945-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Product management
Price cutting Brand choice Brand name products Marketing |
| ISBN |
9786612349492
9780470687611 0470687614 9781119206507 1119206502 9781282349490 128234949X 9780470745229 0470745223 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index |
| Record Nr. | UNINA-9911020005403321 |
|
Ryans Adrian B. <1945->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
| Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| Autore | Post Karen |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2839-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
| Record Nr. | UNINA-9910449954903321 |
|
Post Karen
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
| Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| Autore | Post Karen |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) |
| ISBN | 0-8144-2839-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
| Record Nr. | UNINA-9910783278803321 |
|
Post Karen
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
