Pubbl/distr/stampa	Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica	1 online resource (48 p.)
Disciplina	658.8/16
Altri autori (Persone)	EstelamiHooman MaxwellSarah
Collana	Journal of product & brand management, featuring pricing strategy & practice
Soggetto topico	Consumer behavior Marketing research
Soggetto genere / forma	Electronic books.
ISBN	1-280-50964-3 9786610509645 1-84544-818-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Contents; Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image
Record Nr.	UNINA-9910450390103321

Autore	Baker Ronald J (Ronald Joseph), <1962->
Edizione	[1st edition]
Pubbl/distr/stampa	Hoboken, New Jersey : , : Wiley, , 2011
Descrizione fisica	1 online resource (401 p.)
Disciplina	658.8/16 658.816
Collana	Wiley Advisor
Soggetto topico	Pricing Value Fairness Professional corporations - Prices
Soggetto genere / forma	Electronic books.
ISBN	1-119-19992-1 1-283-91581-2 0-470-92957-X 0-470-92955-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Implementing Value Pricing: A Radical Business Model for Professional Firms; Contents; Foreword; Preface; About This Book; About the Web Site; About the Words Used in This Book; Acknowledgments; About the Author; PART I: A Radical Business Model; CHAPTER 1: The Firm of the Past; CHAPTER 2: The Firm of the Future; The Business Model of the Firm of the Future; Revenue Is Vanity-Profit Is Sanity; Businesses Have Prices, Not Hourly Rates; Why Intellectual Capital Is the Chief Source of Wealth; Negative Intellectual Capital; Why Effectiveness Trumps Efficiency; What, Exactly, Is Productivity? There's No Such Thing as Generic "Efficiency"Where Do Profits Come From?; If Only I Knew Then What I Know Now; Summary and Conclusions; PART II: Foundations of Creating Value; CHAPTER 3: Why Are We in Business?; The Economist's Definition of Profit; The Marketing Concept and Total Quality Service; Summary and Conclusions; CHAPTER 4: A Tale of Two Theories; The Labor Theory of Value; Karl Marx, False Prophet; The Marginalist Revolution of 1871; Why Are Diamonds More Expensive Than Water?; Wrong Theory, Suboptimal Results; CHAPTER 5: Four Ps and Five Cs; The Five Cs of Value You Are What You ChargeCHAPTER 6: What People Buy; The Dynamics of Customer Expectations; CHAPTER 7: How People Buy; Relative, Not Absolute, Price Matters; Price Psychology; Search, Experience, and Credence Attributes; Understanding Customer Risk; The Four Ways to Spend Mone; CHAPTER 8: Your Firm's Value Proposition; Moments of Truth; What Is Beyond Total Quality Service?; CHAPTER 9: The Consumer Surplus and Price Discrimination; Price Elasticity; Consumer Surplus; Price Discrimination; Requirements to Price Discriminate; CHAPTER 10: Macro Pricing Strategies; Skim Pricing; Penetration Pricing Neutral PricingTwo More Curves for Value; Implications of the Curve; CHAPTER 11: Price the Customer, Not the Service; Ten Factors of Price Sensitivity; CHAPTER 12: There Is No Such Thing as a Commodity; The Perils of Benchmarking; Purging the Commodity Word; CHAPTER 13: Baker's Law: Bad Customers Drive Out Good Customers; Customer Grading Criteria; The Adaptive Capacity Model; Firing Customers; The Forced Churn; CHAPTER 14: Value Pricing and Self-Esteem; There Is No Standard Price for Intellectual Capital; CHAPTER 15: Ethics, Fairness, and Value Pricing; The Morality of Price Discrimination Prospect TheoryIs Hourly Billing Ethical?; PART III: The Genesis and Consequences of Hourly Billing and Timesheets; CHAPTER 16: A Brief History of Hourly Billing and Timesheets; The Father of the Billable Hour and Timesheet-in the Legal Profession; Summary and Conclusions; CHAPTER 17: The Deleterious Effects of Hourly Billing; The Advantages of Hourly Billing; What about the Customer?; The Disadvantages of Hourly Billing; Summary and Conclusions; PART IV: What Replaces Hourly Billing and Timesheets; CHAPTER 18: Why Carthage Must Be Destroyed What, Exactly, Replaces Hourly Billing and Timesheets?
Record Nr.	UNINA-9910140874403321

Edizione	[Course Book]
Pubbl/distr/stampa	Princeton, : Princeton University Press, c2009
Descrizione fisica	1 online resource (427 p.)
Disciplina	658.8/16
Altri autori (Persone)	CarmonaR (René)
Collana	Princeton series in financial engineering
Soggetto topico	Nonlinear pricing - Mathematical models Prices - Mathematical models
Soggetto genere / forma	Electronic books.
ISBN	1-282-53143-3 9786612531439 1-4008-3311-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Frontmatter -- Contents -- Preface -- Part 1. Foundations -- Chapter One. The Single Period Binomial Model / Musiela, Marek / Zariphopoulou, Thaleia -- Chapter Two. Utility Indifference Pricing: An Overview / Henderson, Vicky / Hobson, David -- Part 2. Diffusion Models -- Chapter Three. Pricing, Hedging, And Designing Derivatives With Risk Measures / Barrieu, Pauline / Karoui, Nicole El -- Chapter Four. From Markovian To Partially Observable Models / Carmona, René -- Part 3. Applications -- Chapter Five. Portfolio Optimization / Ilhan, Aytac / Jonsson, Mattias / Sircar, Ronnie -- Chapter Six. Indifference Pricing Of Defaultable Claims / Bielecki, Tomasz R. / Jeanblanc, Monique -- Chapter Seven. Applications To Weather Derivatives And Energy Contracts / Carmona, René -- Part 4. Complements -- Chapter Eight. BSDEs And Applications / Karoui, Nicole El / Hamadène, Said / Matoussi, Anis -- Chapter Nine. Duality Methods / Elliott, Robert J. / Hoek, John van der -- Bibliography -- Contributors -- Notation Index -- Author Index -- Subject Index
Record Nr.	UNINA-9910456827003321

Pubbl/distr/stampa	Bradford, : Emerald Insight, c2007
Descrizione fisica	1 online resource (73 p.)
Disciplina	658.8/16
Altri autori (Persone)	EstalamiHooman MaxwellSarah
Collana	Journal of product and brand management
Soggetto topico	Consumer behavior Pricing - Psychological aspects
Soggetto genere / forma	Electronic books.
ISBN	1-281-14377-4 9786611143770 1-84663-719-8
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Cover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects The effects of digit-direction on eye movement bias and price-rounding behavior
Record Nr.	UNINA-9910458188403321