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Customer data integration : reaching a single version of the truth / / Jill Dyche, Evan Levy
| Customer data integration : reaching a single version of the truth / / Jill Dyche, Evan Levy |
| Autore | Dyche Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| ISBN |
9786610519231
9781119202127 1119202124 9781280519239 1280519231 9780470056288 0470056282 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910878101403321 |
Dyche Jill
|
||
| Hoboken, N.J., : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
| Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy |
| Autore | Dyché Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20212-4
1-280-51923-1 9786610519231 0-470-05628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910143432003321 |
|
Dyché Jill
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
| Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy |
| Autore | Dyché Jill |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2006 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
658.8/120285
658.8120285 |
| Altri autori (Persone) | LevyEvan |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Customer relations - Data processing
Data warehousing |
| ISBN |
1-119-20212-4
1-280-51923-1 9786610519231 0-470-05628-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
| Record Nr. | UNINA-9910831087903321 |
|
Dyché Jill
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||