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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
Autore Grigsby Mike
Pubbl/distr/stampa London, England : , : Kogan Page, , 2016
Descrizione fisica 1 online resource (264 pages) : illustrations, charts
Disciplina 658.8/12
Collana Marketing Science Series
Soggetto topico Marketing research
Customer relations
Customer loyalty
ISBN 0-7494-7716-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910136642603321
Grigsby Mike  
London, England : , : Kogan Page, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
Autore Pupo Raul
Pubbl/distr/stampa Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010
Descrizione fisica 1 online resource (193 p.)
Disciplina 658.8/12
Soggetto topico Customer services - United States
Customer relations - United States
Soggetto genere / forma Electronic books.
ISBN 0-313-38603-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910456389403321
Pupo Raul  
Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
Autore Pupo Raul
Pubbl/distr/stampa Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010
Descrizione fisica 1 online resource (193 p.)
Disciplina 658.8/12
Soggetto topico Customer services - United States
Customer relations - United States
ISBN 0-313-38603-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910781139903321
Pupo Raul  
Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer
The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer
Autore Solomon Robert
Edizione [Third edition.]
Pubbl/distr/stampa Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016]
Descrizione fisica 1 online resource (204 pages)
Disciplina 658.8/12
Collana THEi Wiley ebooks
Soggetto topico Advertising
Marketing
Customer relations
ISBN 1-119-22828-X
1-119-22793-3
Classificazione BUS018000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: Dedication Foreword Introduction 1. What Makes Great Client Service? PART ONE: HOW TO BE GREAT WITH CLIENTS 2. Account Management's Role 3. Achieving The Next Level 4. Transforming A Career Into A Calling PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY 5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn 6. How To Contribute Before, During, And After Pitch Day 7. Getting To Yes PART THREE: BEGINNINNG A CLIENT RELATIONSHIP 8. In A High-Tech World, Be Low-Tech 9. What Success Looks Like 10. Always Manage Client Expectations From The Outset 11. Be Multilingual 12. Live The Client's Brand 13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It PART FOUR: HOW TO.
Record Nr. UNINA-9910136549803321
Solomon Robert  
Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Award-winning customer service [[electronic resource] ] : 101 ways to guarantee great performance / / Renée Evenson
Award-winning customer service [[electronic resource] ] : 101 ways to guarantee great performance / / Renée Evenson
Autore Evenson Renee <1951->
Edizione [1st edition]
Pubbl/distr/stampa New York, : AMACOM, c2007
Descrizione fisica xvii, 232 p
Disciplina 658.8/12
Soggetto topico Customer services
Customer relations
Employees - Training of
ISBN 1-281-12883-X
9786611128838
0-8144-0060-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Customers: delight your audience -- Performance: your role of a lifetime -- Planning: a good script begins with thoughtful consideration -- Communication: choose the right lines in the cript -- Leadership: great performances need great direction -- Preparation: things are going to change -- Training: learn your lines -- Teamwork: the actors make the cast -- Motivation: monitoring the process -- Feedback: rave reviews and poor reviews -- Meetings: on the spot rehearsals -- Conflict: every production has turmoil -- Commitment: take it from the top -- Quick tips: cue cards.
Record Nr. UNINA-9910679726403321
Evenson Renee <1951->  
New York, : AMACOM, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
Autore Gerson Richard F
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (118 p.)
Disciplina 658.8/12
Collana A Fifty-Minute series book
Soggetto topico Customer relations
Customer services
Soggetto genere / forma Electronic books.
ISBN 1-4175-2529-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910450034403321
Gerson Richard F  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
Autore Gerson Richard F
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (118 p.)
Disciplina 658.8/12
Collana A Fifty-Minute series book
Soggetto topico Customer relations
Customer services
ISBN 1-4175-2529-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910777401203321
Gerson Richard F  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
Autore Barwise Patrick
Pubbl/distr/stampa Chichester, West Sussex, England : , : Jossey-Bass, , 2011
Descrizione fisica 1 online resource (186 p.)
Disciplina 658.8/12
658.812
Soggetto topico Customer services
Success in business
Soggetto genere / forma Electronic books.
ISBN 0-470-97650-0
1-119-99255-9
1-119-99380-6
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors
Record Nr. UNINA-9910130556303321
Barwise Patrick  
Chichester, West Sussex, England : , : Jossey-Bass, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
Autore Barwise Patrick
Pubbl/distr/stampa Chichester, West Sussex, England : , : Jossey-Bass, , 2011
Descrizione fisica 1 online resource (186 p.)
Disciplina 658.8/12
658.812
Soggetto topico Customer services
Success in business
ISBN 0-470-97650-0
1-119-99255-9
1-119-99380-6
Classificazione BUS000000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors
Record Nr. UNINA-9910830277003321
Barwise Patrick  
Chichester, West Sussex, England : , : Jossey-Bass, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten
The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten
Autore Stratten Scott
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, Inc., c2012
Descrizione fisica 1 online resource (274 p.)
Disciplina 658.8/12
Soggetto topico Relationship marketing
Customer relations
Management
Soggetto genere / forma Electronic books.
ISBN 1-118-31546-4
1-282-24186-9
9786613812988
1-118-31545-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
Record Nr. UNINA-9910461803503321
Stratten Scott  
Hoboken, N.J., : John Wiley & Sons, Inc., c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui