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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby
| Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / / Mike Grigsby |
| Autore | Grigsby Mike |
| Pubbl/distr/stampa | London, England : , : Kogan Page, , 2016 |
| Descrizione fisica | 1 online resource (264 pages) : illustrations, charts |
| Disciplina | 658.8/12 |
| Collana | Marketing Science Series |
| Soggetto topico |
Marketing research
Customer relations Customer loyalty |
| ISBN | 0-7494-7716-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910136642603321 |
Grigsby Mike
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| London, England : , : Kogan Page, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
| America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo |
| Autore | Pupo Raul |
| Pubbl/distr/stampa | Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer services - United States
Customer relations - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-313-38603-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456389403321 |
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Pupo Raul
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| Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo
| America's service meltdown [[electronic resource] ] : restoring service excellence in the age of the customer / / Raul Pupo |
| Autore | Pupo Raul |
| Pubbl/distr/stampa | Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer services - United States
Customer relations - United States |
| ISBN | 0-313-38603-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781139903321 |
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Pupo Raul
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| Santa Barbara, Calif., : Praeger/ABC-CLIO, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer
| The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer |
| Autore | Solomon Robert |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016] |
| Descrizione fisica | 1 online resource (204 pages) |
| Disciplina | 658.8/12 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Advertising
Marketing Customer relations |
| ISBN |
1-119-22828-X
1-119-22793-3 |
| Classificazione | BUS018000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Dedication Foreword Introduction 1. What Makes Great Client Service? PART ONE: HOW TO BE GREAT WITH CLIENTS 2. Account Management's Role 3. Achieving The Next Level 4. Transforming A Career Into A Calling PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY 5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn 6. How To Contribute Before, During, And After Pitch Day 7. Getting To Yes PART THREE: BEGINNINNG A CLIENT RELATIONSHIP 8. In A High-Tech World, Be Low-Tech 9. What Success Looks Like 10. Always Manage Client Expectations From The Outset 11. Be Multilingual 12. Live The Client's Brand 13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It PART FOUR: HOW TO. |
| Record Nr. | UNINA-9910136549803321 |
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Solomon Robert
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| Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Award-winning customer service [[electronic resource] ] : 101 ways to guarantee great performance / / Renée Evenson
| Award-winning customer service [[electronic resource] ] : 101 ways to guarantee great performance / / Renée Evenson |
| Autore | Evenson Renee <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | xvii, 232 p |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer services
Customer relations Employees - Training of |
| ISBN |
1-281-12883-X
9786611128838 0-8144-0060-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customers: delight your audience -- Performance: your role of a lifetime -- Planning: a good script begins with thoughtful consideration -- Communication: choose the right lines in the cript -- Leadership: great performances need great direction -- Preparation: things are going to change -- Training: learn your lines -- Teamwork: the actors make the cast -- Motivation: monitoring the process -- Feedback: rave reviews and poor reviews -- Meetings: on the spot rehearsals -- Conflict: every production has turmoil -- Commitment: take it from the top -- Quick tips: cue cards. |
| Record Nr. | UNINA-9910679726403321 |
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Evenson Renee <1951->
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| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
| Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson |
| Autore | Gerson Richard F |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Menlo Park, Calif., : Crisp Publications, c1998 |
| Descrizione fisica | 1 online resource (118 p.) |
| Disciplina | 658.8/12 |
| Collana | A Fifty-Minute series book |
| Soggetto topico |
Customer relations
Customer services |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4175-2529-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450034403321 |
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Gerson Richard F
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| Menlo Park, Calif., : Crisp Publications, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson
| Beyond customer service, revised [[electronic resource] /] / Richard F. Gerson |
| Autore | Gerson Richard F |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Menlo Park, Calif., : Crisp Publications, c1998 |
| Descrizione fisica | 1 online resource (118 p.) |
| Disciplina | 658.8/12 |
| Collana | A Fifty-Minute series book |
| Soggetto topico |
Customer relations
Customer services |
| ISBN | 1-4175-2529-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910777401203321 |
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Gerson Richard F
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| Menlo Park, Calif., : Crisp Publications, c1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
| Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan |
| Autore | Barwise Patrick |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Jossey-Bass, , 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer services
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-97650-0
1-119-99255-9 1-119-99380-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors |
| Record Nr. | UNINA-9910130556303321 |
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Barwise Patrick
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| Chichester, West Sussex, England : , : Jossey-Bass, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
| Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan |
| Autore | Barwise Patrick |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Jossey-Bass, , 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-97650-0
1-119-99255-9 1-119-99380-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors |
| Record Nr. | UNINA-9910830277003321 |
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Barwise Patrick
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| Chichester, West Sussex, England : , : Jossey-Bass, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten
| The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten |
| Autore | Stratten Scott |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., c2012 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-31546-4
1-282-24186-9 9786613812988 1-118-31545-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online. |
| Record Nr. | UNINA-9910461803503321 |
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Stratten Scott
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| Hoboken, N.J., : John Wiley & Sons, Inc., c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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