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7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization / / by Warren Shiver, Michael Perla
7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization / / by Warren Shiver, Michael Perla
Autore Shiver Warren
Edizione [1st ed. 2016.]
Pubbl/distr/stampa New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016
Descrizione fisica 1 online resource (XVII, 197 p.)
Disciplina 658.8/102
Soggetto topico Management
Industrial management
Sales management
Economics
Management science
Innovation/Technology Management
Sales/Distribution
Economics, general
ISBN 1-137-54805-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Foreword -- Acknowledgements -- Introduction -- The transformation dilemma -- The levers of sales transformation -- Building the foundation & vision of the future -- Treating your sales transformation like an internal sale -- Building your sales transformation roadmap -- Implementing your sales force transformation -- Key barriers and considerations for implementation -- Extending your sales transformation to business partners, suppliers and customers -- Sustaining your sales force transformation -- Sales transformations in the future -- .
Record Nr. UNINA-9910254953303321
Shiver Warren  
New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Building a winning sales force [[electronic resource] ] : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Autore Zoltners Andris A
Pubbl/distr/stampa New York, : AMACOM, c2009
Descrizione fisica 1 online resource (497 p.)
Disciplina 658.8
658.8/102
658.8102
Altri autori (Persone) LorimerSally E
SinhaPrabhakant
Soggetto topico Sales management
Sales personnel
Soggetto genere / forma Electronic books.
ISBN 1-282-03263-1
9786612032639
0-8144-1042-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; PART 1 A Blueprint for Sales Force Excellence; PART 2 Improving the Top Sales Effectiveness Drivers; PART 3 Addressing Common and Challenging Sales Management Issues; Index
Record Nr. UNINA-9910454268703321
Zoltners Andris A  
New York, : AMACOM, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Building a winning sales force : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Building a winning sales force : powerful strategies for driving high performance / / Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
Autore Zoltners Andris A
Edizione [1st ed.]
Pubbl/distr/stampa New York, : AMACOM, c2009
Descrizione fisica 1 online resource (497 p.)
Disciplina 658.8
658.8/102
658.8102
Altri autori (Persone) LorimerSally E
SinhaPrabhakant
Soggetto topico Sales management
Sales personnel
ISBN 1-282-03263-1
9786612032639
0-8144-1042-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; PART 1 A Blueprint for Sales Force Excellence; PART 2 Improving the Top Sales Effectiveness Drivers; PART 3 Addressing Common and Challenging Sales Management Issues; Index
Record Nr. UNINA-9910650880903321
Zoltners Andris A  
New York, : AMACOM, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Scientific selling [[electronic resource] ] : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Scientific selling [[electronic resource] ] : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Autore Martini Nancy <1959->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, 2012
Descrizione fisica 1 online resource (242 p.)
Disciplina 658.8/102
Altri autori (Persone) JamesGeoffrey <1953->
Soggetto topico Selling - Psychological aspects
Success in business
Soggetto genere / forma Electronic books.
ISBN 1-280-58944-2
9786613619273
1-118-22641-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: DEDICATION 6 ACKNOWLEDGEMENTS 7 PREFACE 11 FOREWORD 17 CHAPTER 1: THE SCIENCE of SELLING 20 The Changing Nature of Selling 21 The Crisis in Sales Management 24 The Advent of Scientific Selling 29 CHAPTER 2: The SCIENCE of BEHAVIORAL ASSESSMENT 33 Behavioral Assessment 33 Behavioral Surveys 36 Business Applications of Behavioral Science 37 The Effectiveness of Behavioral Assessment 40 How to Choose a Behavioral Assessment Method 41 CHAPTER 3: The SCIENCE of SALES SKILLS ASSESSMENT 46 The History of Sales Skill Assessment 47 The Advent of Sales Process 48 The Limitations of Sales Process 49 Evolution of Sales Skills 51 Limitations of "Solution Selling" 52 The Selling Skills Assessment Tool (SSAT) 53 CHAPTER 4: THE SCIENCE of HIRING SALES TALENT 57 How Most Companies Hire (and Why It Fails) 59 The Scientific Approach to Hiring 61 How to Implement Scientific Hiring 62 STEP #1: Analyze the Job. 63 STEP #2: Design an Appropriate Recruitment Ad 64 STEP #3: Filter the Resumes 65 STEP #4: Conduct Telephone Interviews 66 STEP #5: Give the Candidates a Behavior Assessment 67 STEP #6: Conduct Strategic Interviews 68 STEP #7: Refine the Model 69 Case Study: Rainsoft 69 Case Study: Centier Bank 71 CHAPTER 5: THE SCIENCE of SALES TRAINING 73 Why Sales Training Fails 74 Why Sales Training Doesn't Get Measured 76 Scientific Measurement vs. Conventional Wisdom 78 Applying Science to Sales Training 80 Customizing Sales Training 84 Case Study: The Clark-Mortenson Agency 85 Case Study: Yankee Candle 87 CHAPTER 6: THE SCIENCE of SALES COACHING 89 Sales Coaching and Behavioral Assessment 89 Sales Coaching and Skills Assessment 93 The Muscle Scenario 94 The Execution Scenario 95 The Knowledge Scenario 95 The Leverage Scenario 96 Example of Scientific Coaching 96 Cross-Cultural Aspects of Sales Coaching 98 Case Study: First Nonprofit Insurance 100 Case Study: LexisNexis 101 CHAPTER 7: THE SCIENCE of SALES MANAGEMENT 105 Reducing Sales Personnel Turnover 106 The Right Job for the Right Person 108 The Importance of an Upward Career Path 109 Effective Use of Sales Technology 110 Building a Culture of Innovation and Entrepreneurship 112 What is Creative Leadership? 112 How to Implement Creative Leadership 114 Fostering Entrepreneurship 116 The Importance of Non-Entrepreneurial Creativity 119 Using Science to Manage Change 120 Case Study: Bell Mobility Canada 123 Case Study: Meadowbrook Gold 126 CHAPTER 8: THE SCIENCE of SALES PROCESS 128 Customer Focused Selling 128 Process Stage #1: Applying the "Open" Skill 130 Process Stage #2: Applying the "Investigate" Skill 134 Process Stage #3: Applying the "Present" Skill 137 Process Stage #4: Use the "Confirm" Skill 139 Process Stage #5: Use the "Position" Skill 142 Case Study: Terminal Supply 144 Case Study: Blood Centers of America 146 CHAPTER 9: HOW SCIENTIFIC IS IT? 149 What Makes Assessments Scientific 150 The Predictive Index (PI) 151 The Objectivity of PI 153 The Reliability of PI 154 The Validity of PI 155 The Demographics of PI 156 The Sales Skill Assessment Tool (SSAT) 157 The Objectivity of SSAT 157 The Reliability of SSAT 158 The Validity of SSAT 158 The Demographics of SSAT 159 Studies of Behavioral Assessments 160 CHAPTER 10: THE FUTURE OF SCIENTIFIC SELLING 161 Cognitive Science 162 Human Analytics 163 Predictive Analytics 165 Neuroscience 166 A Final Word 168.
Record Nr. UNINA-9910462559103321
Martini Nancy <1959->  
Hoboken, N.J., : Wiley, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Scientific selling [[electronic resource] ] : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Scientific selling [[electronic resource] ] : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Autore Martini Nancy <1959->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, 2012
Descrizione fisica 1 online resource (242 p.)
Disciplina 658.8/102
Altri autori (Persone) JamesGeoffrey <1953->
Soggetto topico Selling - Psychological aspects
Success in business
ISBN 1-118-23960-1
1-280-58944-2
9786613619273
1-118-22641-0
Classificazione BUS058000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: DEDICATION 6 ACKNOWLEDGEMENTS 7 PREFACE 11 FOREWORD 17 CHAPTER 1: THE SCIENCE of SELLING 20 The Changing Nature of Selling 21 The Crisis in Sales Management 24 The Advent of Scientific Selling 29 CHAPTER 2: The SCIENCE of BEHAVIORAL ASSESSMENT 33 Behavioral Assessment 33 Behavioral Surveys 36 Business Applications of Behavioral Science 37 The Effectiveness of Behavioral Assessment 40 How to Choose a Behavioral Assessment Method 41 CHAPTER 3: The SCIENCE of SALES SKILLS ASSESSMENT 46 The History of Sales Skill Assessment 47 The Advent of Sales Process 48 The Limitations of Sales Process 49 Evolution of Sales Skills 51 Limitations of "Solution Selling" 52 The Selling Skills Assessment Tool (SSAT) 53 CHAPTER 4: THE SCIENCE of HIRING SALES TALENT 57 How Most Companies Hire (and Why It Fails) 59 The Scientific Approach to Hiring 61 How to Implement Scientific Hiring 62 STEP #1: Analyze the Job. 63 STEP #2: Design an Appropriate Recruitment Ad 64 STEP #3: Filter the Resumes 65 STEP #4: Conduct Telephone Interviews 66 STEP #5: Give the Candidates a Behavior Assessment 67 STEP #6: Conduct Strategic Interviews 68 STEP #7: Refine the Model 69 Case Study: Rainsoft 69 Case Study: Centier Bank 71 CHAPTER 5: THE SCIENCE of SALES TRAINING 73 Why Sales Training Fails 74 Why Sales Training Doesn't Get Measured 76 Scientific Measurement vs. Conventional Wisdom 78 Applying Science to Sales Training 80 Customizing Sales Training 84 Case Study: The Clark-Mortenson Agency 85 Case Study: Yankee Candle 87 CHAPTER 6: THE SCIENCE of SALES COACHING 89 Sales Coaching and Behavioral Assessment 89 Sales Coaching and Skills Assessment 93 The Muscle Scenario 94 The Execution Scenario 95 The Knowledge Scenario 95 The Leverage Scenario 96 Example of Scientific Coaching 96 Cross-Cultural Aspects of Sales Coaching 98 Case Study: First Nonprofit Insurance 100 Case Study: LexisNexis 101 CHAPTER 7: THE SCIENCE of SALES MANAGEMENT 105 Reducing Sales Personnel Turnover 106 The Right Job for the Right Person 108 The Importance of an Upward Career Path 109 Effective Use of Sales Technology 110 Building a Culture of Innovation and Entrepreneurship 112 What is Creative Leadership? 112 How to Implement Creative Leadership 114 Fostering Entrepreneurship 116 The Importance of Non-Entrepreneurial Creativity 119 Using Science to Manage Change 120 Case Study: Bell Mobility Canada 123 Case Study: Meadowbrook Gold 126 CHAPTER 8: THE SCIENCE of SALES PROCESS 128 Customer Focused Selling 128 Process Stage #1: Applying the "Open" Skill 130 Process Stage #2: Applying the "Investigate" Skill 134 Process Stage #3: Applying the "Present" Skill 137 Process Stage #4: Use the "Confirm" Skill 139 Process Stage #5: Use the "Position" Skill 142 Case Study: Terminal Supply 144 Case Study: Blood Centers of America 146 CHAPTER 9: HOW SCIENTIFIC IS IT? 149 What Makes Assessments Scientific 150 The Predictive Index (PI) 151 The Objectivity of PI 153 The Reliability of PI 154 The Validity of PI 155 The Demographics of PI 156 The Sales Skill Assessment Tool (SSAT) 157 The Objectivity of SSAT 157 The Reliability of SSAT 158 The Validity of SSAT 158 The Demographics of SSAT 159 Studies of Behavioral Assessments 160 CHAPTER 10: THE FUTURE OF SCIENTIFIC SELLING 161 Cognitive Science 162 Human Analytics 163 Predictive Analytics 165 Neuroscience 166 A Final Word 168.
Record Nr. UNINA-9910790173903321
Martini Nancy <1959->  
Hoboken, N.J., : Wiley, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Scientific selling : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Scientific selling : creating high-performance sales teams through applied psychology and testing / / Nancy Martini with Geoffrey James
Autore Martini Nancy <1959->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, 2012
Descrizione fisica 1 online resource (242 p.)
Disciplina 658.8/102
Altri autori (Persone) JamesGeoffrey <1953->
Soggetto topico Selling - Psychological aspects
Success in business
ISBN 1-118-23960-1
1-280-58944-2
9786613619273
1-118-22641-0
Classificazione BUS058000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: DEDICATION 6 ACKNOWLEDGEMENTS 7 PREFACE 11 FOREWORD 17 CHAPTER 1: THE SCIENCE of SELLING 20 The Changing Nature of Selling 21 The Crisis in Sales Management 24 The Advent of Scientific Selling 29 CHAPTER 2: The SCIENCE of BEHAVIORAL ASSESSMENT 33 Behavioral Assessment 33 Behavioral Surveys 36 Business Applications of Behavioral Science 37 The Effectiveness of Behavioral Assessment 40 How to Choose a Behavioral Assessment Method 41 CHAPTER 3: The SCIENCE of SALES SKILLS ASSESSMENT 46 The History of Sales Skill Assessment 47 The Advent of Sales Process 48 The Limitations of Sales Process 49 Evolution of Sales Skills 51 Limitations of "Solution Selling" 52 The Selling Skills Assessment Tool (SSAT) 53 CHAPTER 4: THE SCIENCE of HIRING SALES TALENT 57 How Most Companies Hire (and Why It Fails) 59 The Scientific Approach to Hiring 61 How to Implement Scientific Hiring 62 STEP #1: Analyze the Job. 63 STEP #2: Design an Appropriate Recruitment Ad 64 STEP #3: Filter the Resumes 65 STEP #4: Conduct Telephone Interviews 66 STEP #5: Give the Candidates a Behavior Assessment 67 STEP #6: Conduct Strategic Interviews 68 STEP #7: Refine the Model 69 Case Study: Rainsoft 69 Case Study: Centier Bank 71 CHAPTER 5: THE SCIENCE of SALES TRAINING 73 Why Sales Training Fails 74 Why Sales Training Doesn't Get Measured 76 Scientific Measurement vs. Conventional Wisdom 78 Applying Science to Sales Training 80 Customizing Sales Training 84 Case Study: The Clark-Mortenson Agency 85 Case Study: Yankee Candle 87 CHAPTER 6: THE SCIENCE of SALES COACHING 89 Sales Coaching and Behavioral Assessment 89 Sales Coaching and Skills Assessment 93 The Muscle Scenario 94 The Execution Scenario 95 The Knowledge Scenario 95 The Leverage Scenario 96 Example of Scientific Coaching 96 Cross-Cultural Aspects of Sales Coaching 98 Case Study: First Nonprofit Insurance 100 Case Study: LexisNexis 101 CHAPTER 7: THE SCIENCE of SALES MANAGEMENT 105 Reducing Sales Personnel Turnover 106 The Right Job for the Right Person 108 The Importance of an Upward Career Path 109 Effective Use of Sales Technology 110 Building a Culture of Innovation and Entrepreneurship 112 What is Creative Leadership? 112 How to Implement Creative Leadership 114 Fostering Entrepreneurship 116 The Importance of Non-Entrepreneurial Creativity 119 Using Science to Manage Change 120 Case Study: Bell Mobility Canada 123 Case Study: Meadowbrook Gold 126 CHAPTER 8: THE SCIENCE of SALES PROCESS 128 Customer Focused Selling 128 Process Stage #1: Applying the "Open" Skill 130 Process Stage #2: Applying the "Investigate" Skill 134 Process Stage #3: Applying the "Present" Skill 137 Process Stage #4: Use the "Confirm" Skill 139 Process Stage #5: Use the "Position" Skill 142 Case Study: Terminal Supply 144 Case Study: Blood Centers of America 146 CHAPTER 9: HOW SCIENTIFIC IS IT? 149 What Makes Assessments Scientific 150 The Predictive Index (PI) 151 The Objectivity of PI 153 The Reliability of PI 154 The Validity of PI 155 The Demographics of PI 156 The Sales Skill Assessment Tool (SSAT) 157 The Objectivity of SSAT 157 The Reliability of SSAT 158 The Validity of SSAT 158 The Demographics of SSAT 159 Studies of Behavioral Assessments 160 CHAPTER 10: THE FUTURE OF SCIENTIFIC SELLING 161 Cognitive Science 162 Human Analytics 163 Predictive Analytics 165 Neuroscience 166 A Final Word 168.
Altri titoli varianti Creating high-performance sales teams through applied psychology and testing
Record Nr. UNINA-9910823952803321
Martini Nancy <1959->  
Hoboken, N.J., : Wiley, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Selling through independent reps
Selling through independent reps
Autore Novick Harold J
Pubbl/distr/stampa [Place of publication not identified], : American Management Assn, 2000
Disciplina 658.8/102
Soggetto topico Selling - United States
Sales management - United States
Marketing channels - United States
Commercial agents
Commerce
Business & Economics
Marketing & Sales
ISBN 0-585-38388-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-996442351603316
Novick Harold J  
[Place of publication not identified], : American Management Assn, 2000
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Selling through independent reps
Selling through independent reps
Autore Novick Harold J
Pubbl/distr/stampa [Place of publication not identified], : American Management Assn, 2000
Disciplina 658.8/102
Soggetto topico Selling - United States
Sales management - United States
Marketing channels - United States
Commercial agents
Commerce
Business & Economics
Marketing & Sales
ISBN 0-585-38388-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910679786303321
Novick Harold J  
[Place of publication not identified], : American Management Assn, 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Selling through independent reps
Selling through independent reps
Autore Novick Harold J
Pubbl/distr/stampa [Place of publication not identified], : American Management Association, 1994
Disciplina 658.8/102
Soggetto topico Selling - United States
Sales management - United States
Marketing channels - United States
Commercial agents
Commerce
Business & Economics
Marketing & Sales
ISBN 0-585-03983-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-996262843603316
Novick Harold J  
[Place of publication not identified], : American Management Association, 1994
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
The zero-turnover sales force [[electronic resource] ] : how to maximize revenue by keeping your sales team intact / / Doug McLeod
The zero-turnover sales force [[electronic resource] ] : how to maximize revenue by keeping your sales team intact / / Doug McLeod
Autore McLeod Doug
Pubbl/distr/stampa New York, : American Management Association, c2010
Descrizione fisica 1 online resource (257 p.)
Disciplina 658.8/102
Soggetto topico Sales force management
Sales management
Soggetto genere / forma Electronic books.
ISBN 1-282-49257-8
9786612492570
0-8144-1561-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; INTRODUCTION: A Sales Force That Can Make Your Career; PART 1 REINVENTING THE SALES FORCE; PART 2 ELIMINATING THE 12 ASSASSINS OF SALES FORCE STABILITY; PART 3 NAVIGATING THE COURSE AHEAD; INDEX
Record Nr. UNINA-9910458790503321
McLeod Doug  
New York, : American Management Association, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui