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Applying the science of Six Sigma to the art of sales and marketing / / Michael J. Pestorius
| Applying the science of Six Sigma to the art of sales and marketing / / Michael J. Pestorius |
| Autore | Pestorius Michael J. |
| Pubbl/distr/stampa | Milwaukee, Wisconsin : , : ASQ Quality Press, , 2006 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.8/101 |
| Soggetto topico |
Sales management
Selling Six sigma (Quality control standard) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 600-00-4815-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910452507003321 |
Pestorius Michael J.
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| Milwaukee, Wisconsin : , : ASQ Quality Press, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
| Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
| Autore | Gurtner Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 658.8/101 |
| Soggetto topico |
New products - Management
New products - Marketing |
| ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
| Record Nr. | UNINA-9910555130403321 |
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Gurtner Sebastian
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| Hoboken, New Jersey : , : Wiley, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin
| Leveraging constraints for innovation : new product development essentials from the PDMA / / Sebastian Gurtner, Jelena Spanjol, Abbie Griffin |
| Autore | Gurtner Sebastian |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2018] |
| Descrizione fisica | 1 online resource (211 pages) |
| Disciplina | 658.8/101 |
| Soggetto topico |
New products - Management
New products - Marketing |
| ISBN |
1-119-39027-3
1-119-39029-X 1-119-39028-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei -- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer -- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold -- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden -- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen -- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal -- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt -- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain -- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem -- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya. |
| Record Nr. | UNINA-9910830070303321 |
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Gurtner Sebastian
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| Hoboken, New Jersey : , : Wiley, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Powerhouse marketing plans [[electronic resource] ] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / / Winslow "Bud" Johnson
| Powerhouse marketing plans [[electronic resource] ] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / / Winslow "Bud" Johnson |
| Autore | Johnson Winslow |
| Pubbl/distr/stampa | New York, : AMACOM, c2004 |
| Descrizione fisica | 1 online resource (368 p.) |
| Disciplina | 658.8/101 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2805-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449957203321 |
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Johnson Winslow
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| New York, : AMACOM, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch
| Rigorous magic : communication ideas and their application / / Jim Taylor & Steve Hatch |
| Autore | Taylor Jim <1964-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2007 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8/101 |
| Altri autori (Persone) | HatchSteve |
| Soggetto topico |
Communication in marketing
Brand name products Branding (Marketing) Advertising |
| ISBN |
0-470-68741-X
1-119-20923-4 1-280-85599-1 9786610855995 0-470-51187-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand : the 'KR bar' -- Communication combinations -- Knowing your 'HOCOS' -- Generating ideas -- Judging brand ideas : trout or trolley?. |
| Record Nr. | UNINA-9910876557203321 |
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Taylor Jim <1964->
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| Hoboken, N.J., : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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