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Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNINA-9910143312003321 |
Cliquet Gérard
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| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing [[electronic resource] ] : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNISA-996217138303316 |
|
Cliquet Gérard
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| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Geomarketing : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes]
| Geomarketing : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes] |
| Autore | Cliquet Gérard |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : ISTE Ltd. |
| Descrizione fisica | 1 online resource (327 p.) |
| Disciplina | 658.8/04 |
| Altri autori (Persone) | HughesEugene |
| Collana | Geographical information systems series |
| Soggetto topico |
Target marketing
Consumer behavior |
| ISBN |
1-118-61402-X
0-470-39446-3 1-280-51065-X 9786610510658 1-84704-457-3 1-84704-557-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information. |
| Record Nr. | UNINA-9910810778603321 |
|
Cliquet Gérard
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| London, : ISTE Ltd. | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets [[electronic resource] /] / Guest editors: Karen Sieracki and Kim Hiang Low
| Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets [[electronic resource] /] / Guest editors: Karen Sieracki and Kim Hiang Low |
| Pubbl/distr/stampa | [Bradford, England], : Emerald, 2008 |
| Descrizione fisica | 1 online resource (83 p.) |
| Disciplina |
658.8
658.8/04 |
| Altri autori (Persone) |
SierackiKaren
LowKim Hiang |
| Collana | Journal of property investment & finance |
| Soggetto topico |
Real estate investment - Great Britain
Real property - Valuation - Great Britain |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-38523-9
9786611385231 1-84663-813-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Herding and positive feedback trading on property stocks; Real estate private equity: the case of US unlisted REITs; Real estate security and other investment assets; Real estate portfolio strategy and product innovation in Europe; The valuation of rack rented freehold property; Rent review: 2007 update; Call for papers |
| Record Nr. | UNINA-9910451295803321 |
| [Bradford, England], : Emerald, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets [[electronic resource] /] / Guest editors: Karen Sieracki and Kim Hiang Low
| Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets [[electronic resource] /] / Guest editors: Karen Sieracki and Kim Hiang Low |
| Pubbl/distr/stampa | [Bradford, England], : Emerald, 2008 |
| Descrizione fisica | 1 online resource (83 p.) |
| Disciplina |
658.8
658.8/04 |
| Altri autori (Persone) |
SierackiKaren
LowKim Hiang |
| Collana | Journal of property investment & finance |
| Soggetto topico |
Real estate investment - Great Britain
Real property - Valuation - Great Britain |
| ISBN |
1-281-38523-9
9786611385231 1-84663-813-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Herding and positive feedback trading on property stocks; Real estate private equity: the case of US unlisted REITs; Real estate security and other investment assets; Real estate portfolio strategy and product innovation in Europe; The valuation of rack rented freehold property; Rent review: 2007 update; Call for papers |
| Record Nr. | UNINA-9910777459903321 |
| [Bradford, England], : Emerald, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets / / Guest editors: Karen Sieracki and Kim Hiang Low
| Journal of property investment & finance . Volume 26, Number 2 The role of property in the capital markets / / Guest editors: Karen Sieracki and Kim Hiang Low |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford, England], : Emerald, 2008 |
| Descrizione fisica | 1 online resource (83 p.) |
| Disciplina |
658.8
658.8/04 |
| Altri autori (Persone) |
SierackiKaren
LowKim Hiang |
| Collana | Journal of property investment & finance |
| Soggetto topico |
Real estate investment - Great Britain
Real property - Valuation - Great Britain |
| ISBN |
1-281-38523-9
9786611385231 1-84663-813-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Herding and positive feedback trading on property stocks; Real estate private equity: the case of US unlisted REITs; Real estate security and other investment assets; Real estate portfolio strategy and product innovation in Europe; The valuation of rack rented freehold property; Rent review: 2007 update; Call for papers |
| Altri titoli varianti | Journal of property investment and finance |
| Record Nr. | UNINA-9910824535403321 |
| [Bradford, England], : Emerald, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Key account management : the definitive guide / / Diana Woodburn and Malcolm McDonald
| Key account management : the definitive guide / / Diana Woodburn and Malcolm McDonald |
| Autore | Woodburn Diana |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Chichester, England : , : Wiley Publishing, Inc., , 2011 |
| Descrizione fisica | 1 online resource (498 p.) |
| Disciplina | 658.8/04 |
| Soggetto topico |
Selling - Key accounts
Marketing - Key accounts |
| ISBN |
0-470-97473-7
1-119-20725-8 0-470-97475-3 |
| Classificazione |
673.3
658.8/04 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Key Account Management: The Definitive Guide; Contents; Foreword; Acknowledgements; The purpose of this book; Before you read this book!; List of figures and tables; 1 The crucial role of key account management; Introduction; 1.1 Pressures that have led to growth in customer power; 1.1.1 Summary of the pressures; 1.1.2 Rapid change; 1.1.3 Process refinement; 1.1.4 Redefining the marketplace and pleasing the customers; 1.1.5 Globalization; 1.1.6 Implications; 1.2 Why understanding relationships is so important; 1.2.1 Relationship risks; 1.2.2 Satisfactory return
1.2.3 Implications of joint commitment1.2.4 Misconception and disappointment; 1.3 Increasing complexity of key account relationships; 1.3.1 The consolidation of customers; 1.3.2 Dual roles: the customer may be 'competitor' as well as 'client'; 1.3.3 The development of global businesses that demand global supply; 1.3.4 The accelerating pace of change, particularly as new IT reshapes markets; 1.3.5 The emphasis on strategic alliances; Summary; 2 Selecting and categorizing key customers; Introduction; 2.1 Why is choosing the right customers so important?; 2.1.1 Fulfilling corporate strategy 2.1.2 Selecting for superior returns2.1.3 How many key accounts?; 2.2 Selection criteria; 2.2.1 Identifying customers; 2.2.2 Choosing selection criteria; 2.2.3 Applying selection criteria; 2.3 Categorizing key customers; 2.3.1 The key account selection matrix; 2.3.2 Relative business strength; 2.3.3 Rebuffs and exits; 2.3.4 Categorization versus selection: portfolios versus lists; 2.3.5 Allocating scarce resources; Summary; 3 Relationship stages; Introduction; 3.1 Understanding key relationships; 3.1.1 Why do you need to know?; 3.1.2 The hierarchy of key relationships 3.2 Stages in key relationships3.2.1 Exploratory relationships; 3.2.2 Basic relationships; 3.2.3 Cooperative relationships; 3.2.4 Interdependent relationships; 3.2.5 Integrated relationships; 3.2.6 Disintegrating relationships; Summary; 4 Developing key relationships; Introduction; 4.1 The customer's point of view; 4.1.1 What do customers want?; 4.1.2 A deep understanding of the customer; 4.2 Developing relationships; 4.2.1 Choosing the right relationship stage; 4.2.2 Contact mapping; 4.2.3 Relationship-building strategies; 4.2.4 Building an interdependent relationship 4.3 Managing relationships4.3.1 Multilevel relationships; 4.3.2 Avoiding relationship traps; Summary; 5 The buyer perspective; Introduction; 5.1 The purchasing context; 5.1.1 Customer drivers; 5.1.2 Cost reduction; 5.1.3 Risk reduction; 5.2 Buying company strategies; 5.2.1 Strategy independence; 5.2.2 Strategy direction matrix; 5.2.3 Supply chain integration; 5.2.4 Matching strategies; 5.2.5 Supplier delusions; 5.2.6 Trust; 5.3 Balance of power; Summary; 6 Key account profitability; Introduction; 6.1 Profitability in the context of key accounts 6.1.1 Sustainable competitive advantage and key accounts |
| Record Nr. | UNINA-9910830927603321 |
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Woodburn Diana
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| Chichester, England : , : Wiley Publishing, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring
| Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring |
| Autore | Eldring Jan |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (78 p.) |
| Disciplina |
658.8/04
658.804 |
| Soggetto topico | Business planning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8366-2426-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae |
| Record Nr. | UNINA-9910458936503321 |
|
Eldring Jan
|
||
| Hamburg, : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring
| Porter's (1980) generic strategies, performance and risk [[electronic resource] ] : an empirical investigation with German data / / Jan Eldring |
| Autore | Eldring Jan |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (78 p.) |
| Disciplina |
658.8/04
658.804 |
| Soggetto topico | Business planning |
| ISBN | 3-8366-2426-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae |
| Record Nr. | UNINA-9910785110103321 |
|
Eldring Jan
|
||
| Hamburg, : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data / / Jan Eldring
| Porter's (1980) generic strategies, performance and risk : an empirical investigation with German data / / Jan Eldring |
| Autore | Eldring Jan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (78 p.) |
| Disciplina |
658.8/04
658.804 |
| Soggetto topico | Business planning |
| ISBN | 3-8366-2426-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Porter ́s (1980) Generic Strategies, Performance and Risk; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; 1. Introduction; 2. Theory and Hypotheses; 3. Data and Method; 4. Analysis and Results; 5. Discussion, Implications and Limitations; 6. Conclusion; 7. References; MIP; Curriculum Vitae |
| Record Nr. | UNINA-9910826633303321 |
|
Eldring Jan
|
||
| Hamburg, : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
