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Business, not politics [[electronic resource] ] : the making of the gay market / / Katherine Sender
| Business, not politics [[electronic resource] ] : the making of the gay market / / Katherine Sender |
| Autore | Sender Katherine |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2004 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 658.8/0086/64 |
| Collana | Between men--between women |
| Soggetto topico |
Gay consumers - United States
Lesbian consumers - United States Marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-231-50916-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- Acknowledgments -- 1. The Business and Politics of Gay Marketing -- 2. Evolution, Not Revolution -- 3. Professional Homosexuals -- 4. How Gay Is Too Gay? -- 5. Selling America's Most Affluent Minority -- 6. Neither Fish Nor Fowl -- 7. Sex Sells -- 8. Just Like You -- APPENDIX 1. Pitching the Gay Market -- APPENDIX 2. The Gay Marketers -- NOTES -- WORKS CITED -- INDEX -- Backmatter |
| Record Nr. | UNINA-9910452037303321 |
Sender Katherine
|
||
| New York, : Columbia University Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business, not politics [[electronic resource] ] : the making of the gay market / / Katherine Sender
| Business, not politics [[electronic resource] ] : the making of the gay market / / Katherine Sender |
| Autore | Sender Katherine |
| Pubbl/distr/stampa | New York, : Columbia University Press, c2004 |
| Descrizione fisica | 1 online resource (329 p.) |
| Disciplina | 658.8/0086/64 |
| Collana | Between men--between women |
| Soggetto topico |
Gay consumers - United States
Lesbian consumers - United States Marketing - United States |
| ISBN | 0-231-50916-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- Acknowledgments -- 1. The Business and Politics of Gay Marketing -- 2. Evolution, Not Revolution -- 3. Professional Homosexuals -- 4. How Gay Is Too Gay? -- 5. Selling America's Most Affluent Minority -- 6. Neither Fish Nor Fowl -- 7. Sex Sells -- 8. Just Like You -- APPENDIX 1. Pitching the Gay Market -- APPENDIX 2. The Gay Marketers -- NOTES -- WORKS CITED -- INDEX -- Backmatter |
| Record Nr. | UNINA-9910777686503321 |
|
Sender Katherine
|
||
| New York, : Columbia University Press, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||