Autore |
Leach Chris
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Pubbl/distr/stampa |
Cham, Switzerland : , : Palgrave Macmillan, , [2022]
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Descrizione fisica |
1 online resource (250 pages)
|
Disciplina |
658.788
|
Collana |
Campbell Collection
|
Soggetto topico |
Physical distribution of goods - Management
Business logistics
Sales management
|
ISBN |
9783030929862
9783030929855
|
Formato |
Materiale a stampa |
Livello bibliografico |
Monografia |
Lingua di pubblicazione |
eng
|
Nota di contenuto |
Intro -- Foreword -- Acknowledgements -- About This Book -- Contents -- About the Author -- List of Figures -- List of Tables -- 1: Introduction: Why Do We Need to Look Again at Collaboration? -- Who Am I and Why Am I Writing This Book? -- An Industry in Transition -- The Value Challenge -- It's Time for Change -- What's in Each Chapter? -- References -- 2: The FMCG Market: Where We've Come From, Where We Are Now, and the Problem We Face -- Collaboration: Where Have We Come From? -- Efficient Consumer Response and Category Management -- The Supplier Landscape and Their Needs -- Global to Local Organisations -- Omni-Channel Shopping -- Direct To Consumer -- Discounters -- Supplier Organisation, Work, and Skills -- Collaboration and Category Management -- Walmart Has Some Data They'd Like to Sell You -- Revenue Growth Management (RGM) -- The Retailer Landscape and Their Needs -- Consumers and Shoppers -- Omni-Channel -- Discounters -- Own-Brand -- Data and Insights -- Cost Pressures, Consolidation, and Collaboration -- Retailer and Supplier Collaboration: Partnership or Partnershaft? -- In Summary: The Questions We Need to Address -- Chapter Summary -- References -- Further Reading -- 3: The Theory, and How It Applies to the FMCG Industry -- Business-to-Business Exchange -- BTB Relationship Marketing -- BTB Relational Quality -- BTB Relationship Conflict and Asymmetry -- Power in BTB Relationships -- Value Creation and Capture: What Is It and What Is Happening? -- Business-to-Business Value Creation -- Value Creation Types -- Value Capture -- Key Account Management -- KAM Challenges -- KAM Grocery Market Context and Practice -- Introduction into Research Aims and Methodology -- Identifying the Research Population -- Data Gathering -- Research Anonymity -- Chapter Summary -- References -- 4: Collaboration in Action: Four Case Studies.
The Alpha Case Study: A Multinational Multi-category Supplier Demonstrating a Global to Local Approach -- Introduction -- Team Structure -- Alpha Case Themes -- Collaboration -- Collaboration Purpose and Choices -- Better Business Relationships -- Joint Business Plans -- Collaboration Choices -- Collaboration Work -- Global to Local Working -- Category Management -- Promotion Strategy -- Non-collaboration Work -- Collaboration Barriers -- Customer's Behaviour -- Trust -- Power -- A Shift in Attitude? -- Punitive Action -- Value -- Value Creation -- Category Management for Value Creation -- Value Capture -- Value Measurement -- Measuring Shopper Behaviour -- Personal Relationships -- Alpha Case Study Summary -- Beta Case Study: A Fresh Food Business Looking to Collaborate Across Many Customers -- Introduction -- Collaboration -- Collaboration Purposes and Choices -- Collaboration and Trust -- Lack of Clarity -- Collaboration Work -- Data Analysis and Reporting -- Providing Customer with Resources -- Category Management Support -- Non-collaboration Work -- Collaboration Barriers -- Retailer Power Influence -- Customer Implementation Barriers -- Value -- Value Creation -- Joint Value Creation? -- Category Management Work -- Value Capture -- Shopper Needs? -- Beta Case Study Summary -- Gamma Case Study: Managing Collaboration When Supplying Brands and Own-Brands -- Introduction -- Gamma Case Themes -- Research Categories Overview -- Collaboration -- Collaboration Purpose and Choices -- Lack of Focus? -- Collaboration Work -- Category Team Work -- Utilising Customer Insights -- Joint Business Planning -- Own-Brand Development -- Non-collaboration Work -- Collaboration Barriers -- Own-Brand Versus Brand Challenges -- Category Management Restrictions -- Power -- Value -- Value Creation -- Value Capture -- New Product Development -- Gamma Case Study Summary.
Delta Case Study: Own-Brand Supplier Transforming Their Collaborative Approach -- Introduction -- Delta Case Themes -- Collaboration -- Collaboration Purpose and Choices -- Own-Brand as a Differentiator -- Building Collaboration -- Collaboration Work -- Account Planning -- Increased Own-Brand Support Works -- Non-collaboration Work -- Collaboration Barriers -- Building Trust -- Power -- Value -- Value Creation and Capture -- Category Management -- Delta Case Study Summary -- Chapter Summary -- 5: Collaboration Under the Microscope: A Cross-Case Analysis -- Introduction -- Cross-Case Comparison: Data Collection -- Theme-Based Findings Per Case -- Alpha Findings and Evidence: A Multinational Multi-category Supplier Demonstrating a Global to Local Approach -- Beta Findings and Evidence: A Fresh Food Business Looking to Collaborate Across Many Customers -- Gamma Findings and Evidence: Managing Collaboration When Supplying Brands and Own-Brands -- Delta Findings and Evidence: Own-Brand Supplier Transforming Their Collaborative Approach -- Cross-Case Theme-Based Findings: Four Cases, Common Findings -- Summary and Implications of the Cross-Case Analysis -- Finding 1: Collaboration Is One Way -- Finding 2: KAM Teams Are the Norm for Working with Retailers -- Finding 3: Collaboration Is Dominated by Insights Development and Category Management -- Finding 4: JBPs Aren't Joint Plans Between the Retailer and Supplier -- Finding 5: The Influence of Power Is Everywhere -- Finding 6: Value Creation Is Challenging and Often Based Just on Relationships -- Finding 7: Evidence of Value Capture Is Hard to Find -- Finding 8: Own-Brand Suppliers Can Create Closer Collaboration -- References -- 6: The New Model of Collaboration -- The Future Landscape: Foundation Principles -- Principle 1: Partner Choice -- Principle 2: Honesty and Transparency -- Principle 3: Trust.
The Future Landscape: Opportunities for Growth -- Opportunity 1: Value Creation and Capture -- New Technology -- Relational Value -- Opportunity 2: Category Management Transformation -- Opportunity 3: Mastering Power -- The New Model of Collaboration -- 1. OCM: Omni-Channel Mindset -- Omni-Channel Insights Focus on Future Value Creation -- In Summary -- 2. CPS: Collaborative Partner Selection -- Partner Segmentation Methodology -- Sam Walton's Ten Rules for Building a Business -- In Summary -- 3. MASPO: Mastering Power -- In Summary -- 4. COMS: Commercial Work and Skills -- Role of the Commercial Team: One Demand Team -- Category Management Transformation -- Category Management and Revenue Growth Management (RGM) -- Category Management and KAM -- Category Team Structure -- Commercial Teams Skills Development -- In Summary -- 5. Data and Insights Optimisation -- Data Overload -- AI and Machine Learning -- Value Creation from Insights -- In Summary -- 6. RELATE: Relational and Transactional Value -- In Summary -- 7. Customer Business Planning -- Embedding Category Management in Customer Business Planning -- Customer Business Plan Review -- In Summary -- Chapter Summary -- References -- Further Reading -- 7: Summary and Conclusions: Making the Move Towards Real Collaboration -- Real Collaboration Must Be Our Default Position -- Time to Re-set the Way We Collaborate -- What Have We Covered? -- What's Next? -- Index.
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Record Nr. | UNINA-9910556879303321 |