Autore	Kusume Y
Edizione	[1st ed. 2013.]
Pubbl/distr/stampa	London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2013
Descrizione fisica	1 online resource (249 p.)
Disciplina	658.5/752
Soggetto topico	Marketing Strategic planning Leadership Knowledge management Marketing research Business intelligence Business Strategy and Leadership Knowledge Management Market Research and Competitive Intelligence
ISBN	9781137369017 1137369019
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""Cover""; ""Half-Title""; ""Title""; ""Copyright""; ""Dedication""; ""Contents""; ""List of Figures""; ""A Note to the Reader""; ""Introduction ""; ""Part 1 Know Who You Are ""; ""1 Commitment 1: Think of Your Brand as a Person ""; ""Part 2 Know Your Audience ""; ""2 Commitment 2: Understand Short- and Long-Term Needs "" ""3 Commitment 3: Co-Create with People """"4 Commitment 4: Understand How People Experience ""; ""5 Commitment 5: Measure and Optimize ""; ""6 Commitment 6: Introduce a â€œLove Testerâ€? ""; ""Part 3 Know What You Will Bring Your Audience "" ""7 Commitment 7: Build a Clear Brand Design Architecture """"8 Commitment 8: Continuously Innovate ""; ""9 Commitment 9: Give Your Value Proposition the Four Design Drivers ""; ""Part 4 Know How You Will Bring It to Your Audience ""; ""10 Commitment 10: Create a Clearly Recognizable Identity "" ""11 Commitment 11: Embrace the Three Design Principles """"12 Commitment 12: Create One Vocabulary for the Whole Organization ""; ""13 Commitment 13: Recognize the Maestro and the Virtuoso ""; ""14 Commitment 14: Nurture Your Talent ""; ""15 Commitment 15: Create a Shared Culture "" ""Conclusion """"Acknowledgements ""; ""Bibliography ""; ""Index ""
Record Nr.	UNINA-9911159677903321

Autore	Saint-Denis Cecilia Y. <1972->
Pubbl/distr/stampa	Hoboken, New Jersey : , : Wiley, , 2018
Descrizione fisica	1 online resource (108 pages)
Disciplina	658.5/752
Soggetto topico	Sensory evaluation New products - Evaluation
ISBN	1-119-40560-2 1-119-40557-2 1-119-40555-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.
Record Nr.	UNINA-9910270924703321

Autore	Lewis Helen
Edizione	[First edition.]
Pubbl/distr/stampa	London : , : Taylor and Francis, , 2017
Descrizione fisica	1 online resource (202 p.)
Disciplina	658.5/752
Altri autori (Persone)	GertsakisJohn GrantTim MorelliNicola SweatmanAndrew
Soggetto topico	Green products - Design
Soggetto genere / forma	Electronic books.
ISBN	1-351-28219-0 1-351-28220-4 1-907643-24-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Front cover; About the authors; Copyright page; Contents; Foreword; Acknowledgements; Preface; 1. Introduction; 2. Managing ecodesign; 3. Environmental assessment tools; 4. Ecodesign strategies; 5. The ecology of products; 6. Packaging; 7. Textiles and clothing; 8. Furniture; 9. Electronic and electrical products; 10. Designing tomorrow today; references; abbreviations; Back Cover
Record Nr.	UNINA-9910452923103321

Autore	Quint Eric
Pubbl/distr/stampa	Stanford, California : , : Stanford University Press, , [2022]
Descrizione fisica	1 online resource (240 p.)
Disciplina	658.5/752
Soggetto topico	Leadership Industrial design - Management
Soggetto non controllato	design excellence design leadership design resources design scaling design taxonomy design value leadership dualities strategic design design direction design organization
ISBN	1-5036-2986-4
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Frontmatter -- Contents -- Preface: Why This Book with These Authors -- Acknowledgments -- 1 Design Context -- 2 Design Leadership -- PART 1 Establishing the Design Foundation -- 3 Design Direction -- 4 Design Organization -- PART 2 Empowering the Design Team -- 5 Design Taxonomy -- 6 Design Resources -- PART 3 Elevating to Design Excellence -- 7 Design Scaling -- 8 Design Excellence -- Appendix Research Method and Approach -- Notes -- Index -- About the Authors
Record Nr.	UNINA-9910795023803321

Autore	Edson John <1966->
Edizione	[1st edition]
Pubbl/distr/stampa	Hoboken, N.J., : Wiley, 2012
Descrizione fisica	1 online resource (210 p.)
Disciplina	658.5/752
Soggetto topico	Product design Customer services Marketing
ISBN	1-119-20352-X 1-280-77566-1 9786613686053 1-118-33396-9
Classificazione	BUS000000
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Design Like Apple; Contents; Introduction; Design Makes All the Difference; The Siren Song of Technology; Beauty; Ingenuity; Charisma; Summary; The Building Blocks; Design Like Apple Agenda; Design the Organization; Taste; Talent; Culture; Summary; The Building Blocks; Design Like Apple Agenda; The Product Is the Marketing; Quality; Repetition; Summary; The Building Blocks; Design Like Apple Agenda; Design Is Systems Thinking; System Design; Creating Experiences; Perpetual Platforms; Summary; The Building Blocks; Design Like Apple Agenda; Design Out Loud; Let's Get Physical Prototype and the ObjectPrototype and the Workspace; Crowdsourced Prototyping; Near-Life Experiences; Summary; The Building Blocks; Design Like Apple Agenda; Design Is for People; A Human Centered Ethos: Empathy; Design Research; Design for Someone, But Not for Everyone; Summary; The Building Blocks; Design Like Apple Agenda; Design with Conviction; Simply Beautiful; Create Your Own Voice; Conviction; Summary; The Building Blocks; Design Like Apple Agenda; Design Like Apple; Notes; Index
Record Nr.	UNINA-9910141273603321