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The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910463923703321 |
Ramaswamy Venkatram
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| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910787871203321 |
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Ramaswamy Venkatram
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| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan
| The co-creation paradigm / / Venkat Ramaswamy and Kerimcan Ozcan |
| Autore | Ramaswamy Venkatram |
| Pubbl/distr/stampa | Stanford, California : , : Stanford University Press, , 2014 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Customer relations
Relationship marketing Product management Business networks |
| ISBN | 0-8047-9075-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Acknowledgments; Preface; 1. Introduction To The Co-Creation Paradigm; 2. Innovating Co-Creation Platforms of Engagements; 3. Enabling and Connecting With Co-Creation Experiences; 4. Leveraging Co-Creation Ecosystems of Capabilities; 5. Building Co-Creative Managament Systems; 6. Crafting Co-Creative Enterprise Archictectures; 7. Co-Creating Transformational Change; 8. Evolving Economies and Societies Through Co-Creation; 9 . Wealth-Welfare-Wellbeing And Private-Public-Social Sector Co-Creation; 10. Embracing The Co-Creation Paradigm; Reference Matter; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910815838203321 |
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Ramaswamy Venkatram
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| Stanford, California : , : Stanford University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram
| Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram |
| Autore | Jerrard Bob. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 658.5/75 |
| Altri autori (Persone) |
HandsDavid, Ph. D.
IngramJack <1959-> |
| Soggetto topico | Industrial design - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-56843-6
9786610115907 1-134-56844-4 1-280-11590-4 0-203-99452-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
| Record Nr. | UNINA-9910449781603321 |
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Jerrard Bob.
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Design management case studies / / Robert Jerrard, David Hands and Jack Ingram
| Design management case studies / / Robert Jerrard, David Hands and Jack Ingram |
| Autore | Jerrard Bob |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (251 pages) : illustrations |
| Disciplina | 658.5/75 |
| Soggetto topico | Industrial design - Management |
| ISBN |
9780203994528
0203994523 9781134568437 1134568436 9781134568444 1134568444 9786610115907 6610115907 9781280115905 1280115904 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
| Record Nr. | UNINA-9910777346403321 |
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Jerrard Bob
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Design management case studies / / Robert Jerrard, David Hands and Jack Ingram
| Design management case studies / / Robert Jerrard, David Hands and Jack Ingram |
| Autore | Jerrard Bob |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (251 pages) : illustrations |
| Disciplina | 658.5/75 |
| Soggetto topico | Industrial design - Management |
| ISBN |
9780203994528
0203994523 9781134568437 1134568436 9781134568444 1134568444 9786610115907 6610115907 9781280115905 1280115904 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
| Record Nr. | UNINA-9910820423503321 |
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Jerrard Bob
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others]
| Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others] |
| Pubbl/distr/stampa | Chichester, England : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
New products
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-75769-6
1-118-75772-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; List of Contributors; Foreword; Preface; List of Abbreviations; Chapter 1 Introduction; 1.1 Introduction; 1.2 Importance of SMEs; 1.3 Inspiring Innovation for Engineers; 1.4 Rationale; 1.5 Focus; 1.6 Processes and Organization of Course; 1.7 Breakdown of Book Material; References; Chapter 2 Idea Generation, Filtering and Development; 2.1 Introduction; 2.2 Timeline; 2.3 Team Structure; 2.3.1 Team-Working Theory; 2.3.2 Team Roles; 2.4 Idea Generation; 2.4.1 Mentor Role; 2.4.2 Role of the Team; 2.4.3 Role of the Individual; 2.4.4 Imitation
2.5 To Filter or Not2.5.1 Already Exists; 2.5.2 Market Issues; 2.5.3 Technically Too Difficult; 2.5.4 Beyond Expertise; 2.5.5 Difficult to Pitch; 2.5.6 No Potential for Future Development; 2.6 Idea Incubation and Development; 2.7 Conclusions; References; Chapter 3 The Ideal Pitch; 3.1 Introduction; 3.2 Business Pitch; 3.2.1 CONNECT Springboard; 3.2.2 Pitch Outline; 3.3 Case Studies; 3.3.1 MVR; 3.3.2 Nutrifit; 3.3.3 Noctua; 3.4 Pain and Solution; 3.5 Value Proposition and Technology; 3.6 Market and Competition; 3.7 Company Traction and Go-to-Market Strategy; 3.8 Finance 3.9 Presentation Process3.10 Conclusions; References; Chapter 4 Creating an Effective Business Plan; 4.1 Introduction; 4.2 Business Plan; 4.2.1 Business Plan Outline; 4.2.2 Executive Summary; 4.3 Company; 4.3.1 Team; 4.3.2 Branding; 4.4 The Business; 4.4.1 Products and Services; 4.4.2 Uniqueness; 4.4.3 Future Products; 4.5 Business Strategy; 4.5.1 Corporate Strategy; 4.5.2 Competitive Edge; 4.5.3 Pricing Strategy; 4.5.4 Sales Strategy; 4.6 Market; 4.6.1 Market Definition; 4.6.2 Key Market Segments; 4.6.3 Market Trends; 4.6.4 Target Market; 4.7 Competition; 4.7.1 Direct Competition 4.7.2 Indirect Competition4.7.3 How We Compare; 4.8 Market Analysis; 4.8.1 Market Growth; 4.8.2 Position; 4.8.3 Pricing; 4.8.4 Sales Strategy and Projection; 4.8.5 Distribution; 4.8.6 Advertising and Promotion; 4.9 Finances; 4.9.1 Costs; 4.9.2 Breakeven Analysis; 4.9.3 Profit and Loss Accounts; 4.9.4 Balance Sheet; 4.9.5 Performance Ratios; 4.10 Conclusions; References; Chapter 5 Brands that Connect Create Differences that Matter; 5.1 Introduction; 5.2 Why Branding Matters; 5.2.1 The Branding Evolution; 5.2.2 The Dynamics of Trust; 5.3 The Doing Part of Branding; 5.3.1 A Brilliant Idea 5.3.2 Be Useful5.3.3 Be Credible; 5.3.4 Have a Dominant Proposition; 5.3.5 Brand Check Your Idea; 5.3.6 Belief Systems Influence Behaviour; 5.4 The Secret Sauce: Tell a Great Story; 5.5 World-Beating Attitude; 5.5.1 Who Else is Out There?; 5.5.2 Do Your Homework; 5.6 Name it. Name it Good; 5.6.1 Taglines Can Make Things Simple, Not Dumb; 5.7 Brand Strategy (is Not a Dirty Word); 5.7.1 Make Sense to Your Advocates and Your Customers; 5.7.2 A Word on Industrial/Tech Branding; 5.8 A Coherent Visual Identity; 5.8.1 A Central Visual Image; 5.8.2 But What About My Logo?; 5.8.3 Brand Touchpoints 5.9 Conclusions |
| Record Nr. | UNINA-9910464831803321 |
| Chichester, England : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others]
| Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others] |
| Pubbl/distr/stampa | Chichester, England : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (291 pages) : illustrations, tables |
| Disciplina | 658.5/75 |
| Soggetto topico |
New products
Marketing |
| ISBN |
1-118-75772-6
1-118-75769-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795814503321 |
| Chichester, England : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others]
| Engineering innovative products : a practical experience / / edited by Roger Woods, [and three others] |
| Pubbl/distr/stampa | Chichester, England : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (291 pages) : illustrations, tables |
| Disciplina | 658.5/75 |
| Soggetto topico |
New products
Marketing |
| ISBN |
1-118-75772-6
1-118-75769-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910821170703321 |
| Chichester, England : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger
| A fine line [[electronic resource] ] : how design strategies are shaping the future of business / / Hartmut Esslinger |
| Autore | Esslinger Hartmut <1944-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2009 |
| Descrizione fisica | 1 online resource (202 p.) |
| Disciplina | 658.5/75 |
| Soggetto topico |
Industrial design
New products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-13780-8
9786612137808 0-470-50039-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements |
| Record Nr. | UNINA-9910455533403321 |
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Esslinger Hartmut <1944->
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| San Francisco, : Jossey-Bass, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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