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Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez
| Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez |
| Autore | Lord Bob <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | VelezRay <1960-> |
| Soggetto topico |
Business
Marketing Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-63222-2
1-299-47581-7 1-118-63224-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
| Record Nr. | UNINA-9910452582003321 |
Lord Bob <1963->
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| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez
| Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez |
| Autore | Lord Bob <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | VelezRay <1960-> |
| Soggetto topico |
Business
Marketing Technological innovations |
| ISBN |
1-118-63222-2
1-299-47581-7 1-118-63224-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
| Record Nr. | UNINA-9910779686203321 |
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Lord Bob <1963->
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| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Digital Transformation Playbook - SECOND Edition : What You Need to Know and Do
| The Digital Transformation Playbook - SECOND Edition : What You Need to Know and Do |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chicago : , : Project Management Institute, , 2023 |
| Descrizione fisica | 1 online resource (297 pages) |
| Disciplina | 658.4/062 |
| Soggetto topico |
Technological innovations - Management
Information technology - Management New products |
| ISBN | 1-62825-812-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Foreword -- How to Navigate The Digital Transformation Playbook -- Contents -- 01 - The Digital Transformation Imperative - Emil Andersson, Tahirou Assane Oumarou, and Tony O'Driscoll -- 02 - Walk Before You Run: A Learning Curve in Digital Transformation - Didier Bonnet -- 03 - Are You Willing and Ready to Embrace AI? - Antonio Nieto-Rodriguez and Ricardo Viana Vargas -- 04 - The Why of Digital Transformation - Martin Reeves and Adam Job -- 05 - Overcoming the Resistance to Behavioral Change - Kaihan Krippendorff -- 06 - The Heart of Digital Transformation? - Scott D. Anthony and Paul Cobban -- 07 - Rethinking Business for the Digital Age - Shekhar Tankhiwale and Habeeb Mahboob -- 08 - How Established Companies Can Surf New Tech Waves - Elisa Farri and Fabio Veronese -- 09 - Preempting Digital Disruption: The Nightmare Competitor Contest - Kurt Matzler, Christian Stadler, and Julia Hautz -- 10 - Disrupting the Disruptors: How Human Capital Makes or Breaks Digital Innovation - Ricardo Viana Vargas -- 11 - The Five Questions to Answer in Your Digitalization Strategy - Josef Oehmen and Udo Hielscher -- 12 - Transformation in a Digital World - Robin Speculand -- 13 - Beyond Digital: Why Reimagination Is the New Execution - Terence Mauri -- 14 - How to Design and Unlock the Strategic Value of Your Transformation Office - Andrew Schuster, Karsten Kuhrmeier, Julie McClean, and Samuel Pownall -- 15 - Joint Action Model - Janka Krings-Klebe and Jörg Schreiner -- 16 - Innovation at Speed and Scale: Competing in the Digital Era With the Flywheel Operating Model - Charles Gildehaus, David Allred, Allison Bailey, Amanda Luther, and Sesh Iyer -- 17 - Securing Innovation and Antifragility As Part of Your Digital Transformation Strategy - Vincenzo Corvello and Annika Steiber.
18 - Pipelines to Platforms to Protocols: Reconfiguring Value and Redesigning the Market - Sangeet Paul Choudary -- 19 - The Digital Transformation of Industrial Firms: What, Why, and How - Annika Steiber -- 20 - AI-Powered ESG: Our Chance to Make a Real Difference? - Terence Tse, Mark Esposito, and Danny Goh -- 21 - Citizen Development: Bridging the Gap Between the Business and IT - Dalibor Ninkovic and Laura Faughtenberry -- Acknowledgments. |
| Record Nr. | UNINA-9911022371003321 |
| Chicago : , : Project Management Institute, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Globalization and Organization [[electronic resource] ] : World Society and Organizational Change
| Globalization and Organization [[electronic resource] ] : World Society and Organizational Change |
| Autore | Drori Gili S |
| Pubbl/distr/stampa | Oxford, : Oxford University Press, UK, 2006 |
| Descrizione fisica | 1 online resource (339 p.) |
| Disciplina |
302.35
327 658.4/062 |
| Altri autori (Persone) |
MeyerJohn W
HwangHokyu |
| Soggetto topico |
Globalization
Management Organizational change Business & Economics Management Styles & Communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-87003-6
0-19-151584-1 1-4294-7100-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Tables, Figures, and Appendices; Abbreviations; Introduction; PART I: GLOBALIZATION AND EXPANDED MODELS OF THE ORGANIZED ACTOR; 1. World Society and the Proliferation of Formal Organization; 2. Global Scientization: An Environment for Expanded Organization; 3. Planning Development: Globalization and the Shifting Locus of Planning; 4. Governed by Governance: The New Prism for Organizational Change; PART II: DIMENSIONS OF ORGANIZATIONAL RATIONALIZATION; 5. The Worldwide Diffusion of Business Education, 1881-1999: Historical Trajectory and Mechanisms of Expansion
6. The Making and Expansion of International Management Standards: The Global Diffusion of ISO 9000 Quality Management Certificates7. Transparent Accounting as a World Societal Rule; 8. Dynamics of Corporate Responsibility; 9. The Spread of a 'Human Resources' Culture: Institutional Individualism and the Rise of Personal Development Training; 10. Turning the University into an Organizational Actor; Conclusion; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W |
| Record Nr. | UNINA-9910458655603321 |
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Drori Gili S
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| Oxford, : Oxford University Press, UK, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Globalization and Organization [[electronic resource] ] : World Society and Organizational Change
| Globalization and Organization [[electronic resource] ] : World Society and Organizational Change |
| Autore | Drori Gili S |
| Pubbl/distr/stampa | Oxford, : Oxford University Press, UK, 2006 |
| Descrizione fisica | 1 online resource (339 pages) |
| Disciplina |
302.35
327 658.4/062 |
| Altri autori (Persone) |
MeyerJohn W
HwangHokyu |
| Soggetto topico |
Globalization
Management Organizational change |
| ISBN |
1-383-04301-9
1-280-87003-6 0-19-151584-1 1-4294-7100-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Tables, Figures, and Appendices; Abbreviations; Introduction; PART I: GLOBALIZATION AND EXPANDED MODELS OF THE ORGANIZED ACTOR; 1. World Society and the Proliferation of Formal Organization; 2. Global Scientization: An Environment for Expanded Organization; 3. Planning Development: Globalization and the Shifting Locus of Planning; 4. Governed by Governance: The New Prism for Organizational Change; PART II: DIMENSIONS OF ORGANIZATIONAL RATIONALIZATION; 5. The Worldwide Diffusion of Business Education, 1881-1999: Historical Trajectory and Mechanisms of Expansion
6. The Making and Expansion of International Management Standards: The Global Diffusion of ISO 9000 Quality Management Certificates7. Transparent Accounting as a World Societal Rule; 8. Dynamics of Corporate Responsibility; 9. The Spread of a 'Human Resources' Culture: Institutional Individualism and the Rise of Personal Development Training; 10. Turning the University into an Organizational Actor; Conclusion; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W |
| Record Nr. | UNINA-9910784892003321 |
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Drori Gili S
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| Oxford, : Oxford University Press, UK, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Grabbing lightning [[electronic resource] ] : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.]
| Grabbing lightning [[electronic resource] ] : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (364 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | O'ConnorGina Colarelli |
| Soggetto topico |
Technological innovations - Management
New products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-20410-2
9786611204105 0-470-23316-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Management systems for innovation -- Assessing your organization's capacity for breakthrough innovation -- The discovery competency -- Incubation: the long and winding road -- Acceleration: gathering steam and building critical mass -- The DNA innovation system -- Incorporating the DNA: the role of the orchestrator -- Getting started: initiating and maturing an innovation management system -- The innovation function. |
| Record Nr. | UNINA-9910458123403321 |
| San Francisco, CA, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grabbing lightning [[electronic resource] ] : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.]
| Grabbing lightning [[electronic resource] ] : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (364 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | O'ConnorGina Colarelli |
| Soggetto topico |
Technological innovations - Management
New products |
| ISBN |
1-281-20410-2
9786611204105 0-470-23316-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Management systems for innovation -- Assessing your organization's capacity for breakthrough innovation -- The discovery competency -- Incubation: the long and winding road -- Acceleration: gathering steam and building critical mass -- The DNA innovation system -- Incorporating the DNA: the role of the orchestrator -- Getting started: initiating and maturing an innovation management system -- The innovation function. |
| Record Nr. | UNINA-9910784510203321 |
| San Francisco, CA, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grabbing lightning : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.]
| Grabbing lightning : building a capability for breakthrough innovation / / Gina C. O'Connor ... [et al.] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2008 |
| Descrizione fisica | 1 online resource (364 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | O'ConnorGina Colarelli |
| Soggetto topico |
Technological innovations - Management
New products |
| ISBN |
9786611204105
9781281204103 1281204102 9780470233160 0470233168 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Management systems for innovation -- Assessing your organization's capacity for breakthrough innovation -- The discovery competency -- Incubation: the long and winding road -- Acceleration: gathering steam and building critical mass -- The DNA innovation system -- Incorporating the DNA: the role of the orchestrator -- Getting started: initiating and maturing an innovation management system -- The innovation function. |
| Record Nr. | UNINA-9910971998303321 |
| San Francisco, CA, : Jossey-Bass, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The management of technological innovation : an international and strategic approach
| The management of technological innovation : an international and strategic approach |
| Autore | Dodgson Mark <1957-> |
| Edizione | [New ed., rev. and updated.] |
| Pubbl/distr/stampa | Oxford : , : Oxford University Press, , 2023 |
| Descrizione fisica | 1 online resource (402 p.) |
| Disciplina | 658.4/062 |
| Collana | Oxford scholarship online |
| Soggetto topico |
Technological innovations - Management
Research, Industrial - Management Business and Management |
| ISBN |
1-383-03478-8
1-62198-473-7 1-281-34147-9 9786611341473 1-4356-5317-3 0-19-152604-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- LIST OF BOXES -- ABBREVIATIONS -- 1 What is the Management of Technological Innovation and Why is it Important? -- Introduction -- Why is MTI so important? -- The challenges of MTI -- Case studies in MTI -- Summary and conclusions -- 2 The Business Context for the Management of Technological Innovation -- Introduction -- The changing nature of industry and business -- Business and innovation systems -- The changing nature of management -- Globalization -- Summary and conclusions -- 3 Technological Innovation -- Introduction -- Types and extent of innovation -- Managing incremental and radical innovation -- The changing nature of the innovation process -- The fifth-generation innovation process -- Sources of innovation -- Measuring innovation -- Outcomes of innovation -- Summary and conclusions -- 4 Innovation Strategy -- Introduction -- What is an innovation strategy? -- Why is innovation strategy important? -- Innovation strategy in practice -- Types of innovation strategy -- Formulating an innovation strategy -- Building innovative capabilities -- Returns from innovation strategy -- Innovation strategy in SMEs -- Summary and conclusions -- 5 Networks and Communities -- Introduction -- What are networks and why are they important? -- Scientific networks -- Social capital -- Harnessing users for innovation -- Technological collaborations -- Why do firms collaborate to develop technology? -- The extent of technological collaboration -- The challenges of managing technological collaboration -- Organizational learning in networks and communities -- Trust in networks and communities -- Summary and conclusions -- 6 The Management of Research and Development -- Introduction -- Why do firms do R & -- D? -- Patterns of R & -- D expenditure -- Organizing R & -- D -- Managing research teams.
Managing creativity in research -- Balancing research portfolios -- Managing international R & -- D -- Summary and conclusions -- 7 The Management of Product and Service Innovation -- Introduction -- What is a product or service innovation? -- The potential benefits of PSI -- Failure in PSI -- Encouraging successful PSI -- The role of design in PSI -- Summary and conclusions -- 8 Innovation in Operations and Processes -- Introduction -- What are operations? -- The innovation-operations conundrum -- Importance of operations for delivering innovation -- Industry, technology, and markets -- Techniques of operations and production management -- Lean production -- Automation -- Investment appraisal techniques -- The internal integration of operations and production -- The external integration of operations and production -- Innovation in processes -- Summary and conclusions -- 9 Delivering Value from Innovation -- Introduction -- Positioning in the value chain -- Private and social returns to innovation -- Selecting paths to market -- How to commercialize -- Standards -- Marketing technology products/downstream support -- Technology transfer -- Summary and conclusions -- 10 Five Future Challenges -- Managing technology-based competition -- Managing the new innovation process -- The role of government -- The role of basic research -- Sustainable business -- BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z. |
| Record Nr. | UNINA-9910969689603321 |
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Dodgson Mark <1957->
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| Oxford : , : Oxford University Press, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Management of Technological Innovation [[electronic resource] ] : Strategy and Practice
| The Management of Technological Innovation [[electronic resource] ] : Strategy and Practice |
| Autore | Dodgson Mark <1957-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Oxford, : Oxford University Press, UK, 2008 |
| Descrizione fisica | 1 online resource (402 p.) |
| Disciplina |
658.4/062
658.4063 |
| Altri autori (Persone) |
GannDavid
SalterAmmon J |
| Soggetto topico | Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-62198-473-7
1-281-34147-9 9786611341473 1-4356-5317-3 0-19-152604-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; LIST OF FIGURES; LIST OF TABLES; LIST OF BOXES; ABBREVIATIONS; 1 What is the Management of Technological Innovation and Why is it Important?; 2 The Business Context for the Management of Technological Innovation; 3 Technological Innovation; 4 Innovation Strategy; 5 Networks and Communities; 6 The Management of Research and Development; 7 The Management of Product and Service Innovation; 8 Innovation in Operations and Processes; 9 Delivering Value from Innovation; 10 Five Future Challenges; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910454370203321 |
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Dodgson Mark <1957->
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| Oxford, : Oxford University Press, UK, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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