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The Agile startup [[electronic resource] ] : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand
| The Agile startup [[electronic resource] ] : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand |
| Autore | Scheinrock Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, , 2013 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | Richter-SandMatt |
| Soggetto topico |
Entrepreneurship
Business - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-74448-9
1-118-74463-2 1-118-74472-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know; Copyright; Contents; Why You Should Read This Book; The Entrepreneur's Life Cycle; Chapter 1: Agile Philosophy; Rule #1; What's Your Why?; You Are Wrong; Heaven . . . and Hell; You Get Only 15,000 Days; The Entrepreneurial Method; Focus on Problems, Not Solutions; Three Requirements for Success; Dreamers versus Doers; Get Out of the Building; Business Plans Are Worthless; Let Them Steal It; Embarrass Yourself; Fail Fast-and Often; Contain Risk as Early as Possible; First, Decide What Not To Do; Rules? What Rules?
FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?; ASS Out of U and ME; Three Questions You Must Answer; Double Your Worst Case; Five Risk Factors; Product 1.0-A Brochure; Good Ideas, Bad Businesses; Wrong Questions-Wrong Answers; Vitamin, Painkiller, or Cure?; Create Massive Value; Why Won't It Work?; Show Me the Money; Does It Pencil?; Play Dumb; Take a Haircut; If You Build It, Will They Come? Prefer Variable to FixedGo Bootstrap Yourself; The First Rule to Making Money; The First Dollar Is the Hardest; Bottoms Up!; Build a (Bad) Financial Model; How Much Runway?; Know Your Do-or-Die Numbers; Chapter 5: Marketing; Luck Is Not a Plan; What's Your Positioning?; Hold the Presses; Old Meets New; Sell Wants, but Deliver Needs; How Can I Help You?; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise . . . Then Overdeliver; Your Brand Talks; Chapter 6: Team; Not So Fast, Partner; Get a Pre-Nup; ABCs of Hiring Your Startup Is a BoatThe Build/Sell Team; Make Sure You're Aligned; How to Get the Best People; Fire Yourself; You Are Not Scalable; Mess with the Vest, Die Like the Rest; Delegate, Don't Abdicate; Form an Advisory Board; Who's the Boss?; The Right Partner Formula; Hire Slow, Fire Fast; Sharing a Submarine; Chapter 7: Pitching Your Startup; Get Your Story Straight; Get to the Next Step; Half as Long Is Twice as Good; First Rule of Elevator Pitches; Get Used to Rejection; Use the Use Case; Make It Stick; Name It and Frame It; Find the Hot Buttons; Fake It 'Til You Make It Be Simple, Not Simplistic |
| Record Nr. | UNINA-9910139030403321 |
Scheinrock Jeff
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Agile startup : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand
| The Agile startup : quick and dirty lessons every entrepreneur should know / / Jeff Scheinrock, Matt Richter-Sand |
| Autore | Scheinrock Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | Richter-SandMatt |
| Soggetto topico |
Entrepreneurship
Business - Data processing |
| ISBN |
9781118744482
1118744489 9781118744635 1118744632 9781118744727 1118744721 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know; Copyright; Contents; Why You Should Read This Book; The Entrepreneur's Life Cycle; Chapter 1: Agile Philosophy; Rule #1; What's Your Why?; You Are Wrong; Heaven . . . and Hell; You Get Only 15,000 Days; The Entrepreneurial Method; Focus on Problems, Not Solutions; Three Requirements for Success; Dreamers versus Doers; Get Out of the Building; Business Plans Are Worthless; Let Them Steal It; Embarrass Yourself; Fail Fast-and Often; Contain Risk as Early as Possible; First, Decide What Not To Do; Rules? What Rules?
FOCUS-Follow One Course Until SuccessfulDon't Drink the Kool-Aid; Get in over Your Head; There Is No Silver Bullet; It Ain't a Problem 'Til It's a Problem; Launch to Learn; Resourcefulness, Not Resources; Chapter 2: Make It Feasible; Is it Feasible?; ASS Out of U and ME; Three Questions You Must Answer; Double Your Worst Case; Five Risk Factors; Product 1.0-A Brochure; Good Ideas, Bad Businesses; Wrong Questions-Wrong Answers; Vitamin, Painkiller, or Cure?; Create Massive Value; Why Won't It Work?; Show Me the Money; Does It Pencil?; Play Dumb; Take a Haircut; If You Build It, Will They Come? Prefer Variable to FixedGo Bootstrap Yourself; The First Rule to Making Money; The First Dollar Is the Hardest; Bottoms Up!; Build a (Bad) Financial Model; How Much Runway?; Know Your Do-or-Die Numbers; Chapter 5: Marketing; Luck Is Not a Plan; What's Your Positioning?; Hold the Presses; Old Meets New; Sell Wants, but Deliver Needs; How Can I Help You?; Turn 1 into 2+; Do It Twice; Perception Is Reality; Be a Guerrilla Marketer; The Secret to Writing Copy That Sells; Promise . . . Then Overdeliver; Your Brand Talks; Chapter 6: Team; Not So Fast, Partner; Get a Pre-Nup; ABCs of Hiring Your Startup Is a BoatThe Build/Sell Team; Make Sure You're Aligned; How to Get the Best People; Fire Yourself; You Are Not Scalable; Mess with the Vest, Die Like the Rest; Delegate, Don't Abdicate; Form an Advisory Board; Who's the Boss?; The Right Partner Formula; Hire Slow, Fire Fast; Sharing a Submarine; Chapter 7: Pitching Your Startup; Get Your Story Straight; Get to the Next Step; Half as Long Is Twice as Good; First Rule of Elevator Pitches; Get Used to Rejection; Use the Use Case; Make It Stick; Name It and Frame It; Find the Hot Buttons; Fake It 'Til You Make It Be Simple, Not Simplistic |
| Altri titoli varianti | Agile startup |
| Record Nr. | UNINA-9910877025603321 |
|
Scheinrock Jeff
|
||
| Hoboken, NJ, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Analisi dei metodi utilizzati nelle imprese industriali per determinare la convenienza economica dei progetti d'investimento / Nicola Di Cagno
| Analisi dei metodi utilizzati nelle imprese industriali per determinare la convenienza economica dei progetti d'investimento / Nicola Di Cagno |
| Autore | Di Cagno, Nicola |
| Pubbl/distr/stampa | Bari : Cacucci, [1968] |
| Descrizione fisica | 54 p. ; 24 cm |
| Disciplina | 658.11 |
| Soggetto topico | Investimenti industriali |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000389239707536 |
|
Di Cagno, Nicola
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||
| Bari : Cacucci, [1968] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Anatomía de un Plan de Negocio [[electronic resource] ] : Una Guía Gradual para Comenzar Inteligentemente, Levantar el Negocio y Asegurar el Futuro de su Companía / / Linda Pinson ; traductor, Roberto Quezada y Vicky Quiroz
| Anatomía de un Plan de Negocio [[electronic resource] ] : Una Guía Gradual para Comenzar Inteligentemente, Levantar el Negocio y Asegurar el Futuro de su Companía / / Linda Pinson ; traductor, Roberto Quezada y Vicky Quiroz |
| Autore | Pinson Linda |
| Edizione | [2011 ed.] |
| Pubbl/distr/stampa | Tustin, Calif., : Out Of Your Mind ... And Into The Marketplace, 2011 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) |
QuezadaRoberto
QuirozVicky |
| Soggetto topico |
Business planning
New business enterprises - Planning |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-944205-49-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
Anatomía de un Plan de Negocio - eLibro; Oerecho para Copia; Dedicatoria; Reconocimientos; Prefacio; Tabla de Contenidos; Capítulo 1: Plan de Negocio - Consideraciones; Fines; ¿Qué buscan los prestamistas y inversionistas?; La "clave" para una escritura efectiva; Desarrollando La Estrategia De Salida; DesarrollandoAsunciones Financieras; Capítulo 2: La Hoja Explicatoria y Table Contenidos; La Hoja Explicatoria; Muestra De Hoja Explicatoria; La Tabla de Contenido; Capítulo 3: Resumen Executivo; El Resumen Ejecutivo ó La Declaración del Proposito
Muestra del Resumen Ejecutivo - Compañia BestCAREMuestra del Resumen Ejecutivo - AeroTech, Inc.; Capítulo 4: Parte I / El Plan de Organización; Descripción del negocio; Productos o servicios; Ubicación; Estructura legal; Administración y personal; Contabilidad y legal; Seguros; Seguridad; Resumen; Hoja de trabajo para el analisis de la localidad; Formulario para actualizar los seguros; Capítulo 5: Parte II / El Plan de Mercadeo; Análisis Del Producto-Mercado; ¿Qué es un plan de mercadeo?; Mercado-objetivo; Competencia; Metodos de distribución; Promociones; Precios; Diseño del producto Momento para entrar en el mercadoUbicación; Corrientes de la industria; Hoja de trabajo del mercado-objetivo; Hoja de trabajo de evaluación de la competencia; Lista de referencia de la competencia; Capítulo 6: Parte III / Documentos Financieros; Objetivo de los documentos financieros; Tipo de Documentos Financieros; Cómo proceder; Declaración de necesidades financierasyUsos de los fondosde un piestamista o un Inversionista; Resumen de las necesidades financieras; Muestra de un Resumen de las Necesidades Financieras; Declaración de la distribución de fondos Muestra de una Declaración del Uso de los Fondos del PréstamoDeclaraciones pro forma; Declaración pro forma del movimiento del efectivo; Preparación de las hojas de trabajo; Preplanificación de las hojas de trabajo; Hoja de Trabajo de Efectivo a Pagarse; Hoja de Trabajo - Fuentes de Ingresos; Muestra: Declaración del Movimiento Parcial del Efectivo; Instrucciones para completar sudeclaración pro forma del movimiento del efectivo; Muestra: Declaración Pro Forma del Movimiento del Efectivo; Análisis del presupuesto trimestral; ¿Qué es un análisis del presupuesto trimestral? Cómo desarrollar un análisis del presupuesto trimestralMuestra: Análisis del Presupuesto Trimestral; Proyección de ingresos en los próximos tres años; ¿Qué es una proyección de ingresos en los próximos tres años?; Muestra: Proyección de Ingresos por Tres Años; Analisis del punto de equilibrio; ¿Qué es el punto de equilibrio?; Matemáticamente; Gráficamente; Declaraciones de ejecutorias reales; Hoja de balances; ¿Qué es una hoja de balances?; Categorías y formatos; Muestra: Hoja de Balance; Declaración de perdidas y ganancias (Ingreso); ¿Qué es una declaración de pérdidas y ganancias? Cómo desarrollar una declaración de pérdidas y ganancias |
| Record Nr. | UNINA-9910457224703321 |
|
Pinson Linda
|
||
| Tustin, Calif., : Out Of Your Mind ... And Into The Marketplace, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anatomía de un Plan de Negocio [[electronic resource] ] : Una Guía Gradual para Comenzar Inteligentemente, Levantar el Negocio y Asegurar el Futuro de su Companía / / Linda Pinson ; traductor, Roberto Quezada y Vicky Quiroz
| Anatomía de un Plan de Negocio [[electronic resource] ] : Una Guía Gradual para Comenzar Inteligentemente, Levantar el Negocio y Asegurar el Futuro de su Companía / / Linda Pinson ; traductor, Roberto Quezada y Vicky Quiroz |
| Autore | Pinson Linda |
| Edizione | [2011 ed.] |
| Pubbl/distr/stampa | Tustin, Calif., : Out Of Your Mind ... And Into The Marketplace, 2011 |
| Descrizione fisica | 1 online resource (281 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) |
QuezadaRoberto
QuirozVicky |
| Soggetto topico |
Business planning
New business enterprises - Planning |
| ISBN | 0-944205-49-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto |
Anatomía de un Plan de Negocio - eLibro; Oerecho para Copia; Dedicatoria; Reconocimientos; Prefacio; Tabla de Contenidos; Capítulo 1: Plan de Negocio - Consideraciones; Fines; ¿Qué buscan los prestamistas y inversionistas?; La "clave" para una escritura efectiva; Desarrollando La Estrategia De Salida; DesarrollandoAsunciones Financieras; Capítulo 2: La Hoja Explicatoria y Table Contenidos; La Hoja Explicatoria; Muestra De Hoja Explicatoria; La Tabla de Contenido; Capítulo 3: Resumen Executivo; El Resumen Ejecutivo ó La Declaración del Proposito
Muestra del Resumen Ejecutivo - Compañia BestCAREMuestra del Resumen Ejecutivo - AeroTech, Inc.; Capítulo 4: Parte I / El Plan de Organización; Descripción del negocio; Productos o servicios; Ubicación; Estructura legal; Administración y personal; Contabilidad y legal; Seguros; Seguridad; Resumen; Hoja de trabajo para el analisis de la localidad; Formulario para actualizar los seguros; Capítulo 5: Parte II / El Plan de Mercadeo; Análisis Del Producto-Mercado; ¿Qué es un plan de mercadeo?; Mercado-objetivo; Competencia; Metodos de distribución; Promociones; Precios; Diseño del producto Momento para entrar en el mercadoUbicación; Corrientes de la industria; Hoja de trabajo del mercado-objetivo; Hoja de trabajo de evaluación de la competencia; Lista de referencia de la competencia; Capítulo 6: Parte III / Documentos Financieros; Objetivo de los documentos financieros; Tipo de Documentos Financieros; Cómo proceder; Declaración de necesidades financierasyUsos de los fondosde un piestamista o un Inversionista; Resumen de las necesidades financieras; Muestra de un Resumen de las Necesidades Financieras; Declaración de la distribución de fondos Muestra de una Declaración del Uso de los Fondos del PréstamoDeclaraciones pro forma; Declaración pro forma del movimiento del efectivo; Preparación de las hojas de trabajo; Preplanificación de las hojas de trabajo; Hoja de Trabajo de Efectivo a Pagarse; Hoja de Trabajo - Fuentes de Ingresos; Muestra: Declaración del Movimiento Parcial del Efectivo; Instrucciones para completar sudeclaración pro forma del movimiento del efectivo; Muestra: Declaración Pro Forma del Movimiento del Efectivo; Análisis del presupuesto trimestral; ¿Qué es un análisis del presupuesto trimestral? Cómo desarrollar un análisis del presupuesto trimestralMuestra: Análisis del Presupuesto Trimestral; Proyección de ingresos en los próximos tres años; ¿Qué es una proyección de ingresos en los próximos tres años?; Muestra: Proyección de Ingresos por Tres Años; Analisis del punto de equilibrio; ¿Qué es el punto de equilibrio?; Matemáticamente; Gráficamente; Declaraciones de ejecutorias reales; Hoja de balances; ¿Qué es una hoja de balances?; Categorías y formatos; Muestra: Hoja de Balance; Declaración de perdidas y ganancias (Ingreso); ¿Qué es una declaración de pérdidas y ganancias? Cómo desarrollar una declaración de pérdidas y ganancias |
| Record Nr. | UNINA-9910781410903321 |
|
Pinson Linda
|
||
| Tustin, Calif., : Out Of Your Mind ... And Into The Marketplace, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beat the odds : 20 defining characteristics of successful entrepreneurs / / Pearce Flannery
| Beat the odds : 20 defining characteristics of successful entrepreneurs / / Pearce Flannery |
| Autore | Flannery Pearce |
| Pubbl/distr/stampa | Cork, Ireland : , : NuBooks, , 2011 |
| Descrizione fisica | 1 online resource (55 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Entrepreneurship - Psychological aspects
Success in business Self-actualization (Psychology) |
| ISBN | 1-84621-111-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | INTRODUCTION; 1. POSITIVE OUTLOOK; 2. IMAGINATION; 3. UNWAVERING FOCUS; 4. VISION; 5. ENERGY; 6. ABILITY OR CAPABILITY; 7. OPPORTUNISTS; 8. PRAGMATISTS; 9. PEOPLE-FOCUSED; 10. CUSTOMER-FOCUSED; 11. WORK-LIFE BALANCE; 12. RESILIENCE; 13. GOAL ORIENTATED; 14. EFFECTIVE COMMUNICATORS; 15. STRATEGIC FOCUS; 16. SALES-FOCUSED; 17. QUALITY-FOCUSED; 18. NATURAL BORN MARKETERS; 19. HEALTHY RELATIONSHIP WITH MONEY; 20. FIRE IN THE BELLY; ABOUT THE AUTHOR; ABOUT OAK TREE PRESS; NUBOOKS |
| Record Nr. | UNINA-9910149170903321 |
|
Flannery Pearce
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| Cork, Ireland : , : NuBooks, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The boundaries of innovation and entrepreneurship [[electronic resource] ] : conceptual background and essays on selected theoretical an empirical aspects / / Alexander Brem ; with a forword by Kai-Ingo Voigt
| The boundaries of innovation and entrepreneurship [[electronic resource] ] : conceptual background and essays on selected theoretical an empirical aspects / / Alexander Brem ; with a forword by Kai-Ingo Voigt |
| Autore | Brem Alexander |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Wiesbaden, : Gabler, 2008 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | VoigtKai-Ingo |
| Collana | Gabler Edition Wissenschaft |
| Soggetto topico |
Entrepreneurship
Technological innovations - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8349-9679-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From Innovation to Entrepreneurship — A Processoriented Framework -- Pull vs. Push — Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities -- Innovation Management in Emerging Technology Ventures — The Concept of an Integrated Idea Management -- Gender-Related Differences of Founding Intentions: The Role of The Micro-Social Environment, Education And Perceptions of Fostering And Inhibiting Factors -- Pioneer vs. Follower: The Time-To-Market Dilemma — Results From An Empirical Study -- Serial Entrepreneurs In The Business Foundation Process — Insights From A Case-Driven Explorative Study. |
| Record Nr. | UNINA-9910451724503321 |
|
Brem Alexander
|
||
| Wiesbaden, : Gabler, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The boundaries of innovation and entrepreneurship [[electronic resource] ] : conceptual background and essays on selected theoretical an empirical aspects / / Alexander Brem ; with a foreword by Kai-Ingo Voigt
| The boundaries of innovation and entrepreneurship [[electronic resource] ] : conceptual background and essays on selected theoretical an empirical aspects / / Alexander Brem ; with a foreword by Kai-Ingo Voigt |
| Autore | Brem Alexander |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Wiesbaden, : Gabler, 2008 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.11 |
| Altri autori (Persone) | VoigtKai-Ingo |
| Collana | Gabler Edition Wissenschaft |
| Soggetto topico |
Entrepreneurship
Technological innovations - Management |
| ISBN | 3-8349-9679-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | From Innovation to Entrepreneurship — A Process oriented Framework -- Pull vs. Push — Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities -- Innovation Management in Emerging Technology Ventures — The Concept of an Integrated Idea Management -- Gender-Related Differences of Founding Intentions: The Role of The Micro-Social Environment, Education And Perceptions of Fostering And Inhibiting Factors -- Pioneer vs. Follower: The Time-To-Market Dilemma — Results From An Empirical Study -- Serial Entrepreneurs In The Business Foundation Process — Insights From A Case-Driven Explorative Study. |
| Record Nr. | UNINA-9910782096903321 |
|
Brem Alexander
|
||
| Wiesbaden, : Gabler, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand zero : the complete branding guide for start-ups / / Jacky Tai
| Brand zero : the complete branding guide for start-ups / / Jacky Tai |
| Autore | Tai Jacky |
| Pubbl/distr/stampa | Singapore : , : Marshall Cavendish Business, , [2014] |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 981-4516-74-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
| Record Nr. | UNINA-9910465051503321 |
|
Tai Jacky
|
||
| Singapore : , : Marshall Cavendish Business, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand zero : the complete branding guide for start-ups / / Jacky Tai
| Brand zero : the complete branding guide for start-ups / / Jacky Tai |
| Autore | Tai Jacky |
| Pubbl/distr/stampa | Singapore : , : Marshall Cavendish Business, , [2014] |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.11 |
| Soggetto topico |
Branding (Marketing)
Brand name products - Management |
| ISBN | 981-4516-74-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author |
| Record Nr. | UNINA-9910789146403321 |
|
Tai Jacky
|
||
| Singapore : , : Marshall Cavendish Business, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
