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Aggregazioni e gruppi di aziende : caratteristiche e finalità / Stefano Coronella
| Aggregazioni e gruppi di aziende : caratteristiche e finalità / Stefano Coronella |
| Autore | Coronella, Stefano |
| Edizione | [2. ed.] |
| Pubbl/distr/stampa | Milano, : Rirea, c2010 |
| Descrizione fisica | XII, 228 p. ; 24 cm |
| Disciplina | 658.046 |
| Soggetto non controllato | Gruppi di società |
| ISBN | 978-88-96004-50-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNIPARTHENOPE-000027368 |
Coronella, Stefano
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| Milano, : Rirea, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more / / Géraldine Michel and Reine Willing
| The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more / / Géraldine Michel and Reine Willing |
| Autore | Michel Géraldine |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (297 pages) |
| Disciplina | 658.046 |
| Soggetto topico | Strategic alliances (Business) - Management |
| ISBN |
1-351-01445-5
1-351-01447-1 1-351-01446-3 9781351014472 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793902403321 |
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Michel Géraldine
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| Milton Park, Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more / / Géraldine Michel and Reine Willing
| The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more / / Géraldine Michel and Reine Willing |
| Autore | Michel Géraldine |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (297 pages) |
| Disciplina | 658.046 |
| Soggetto topico | Strategic alliances (Business) - Management |
| ISBN |
1-351-01445-5
1-351-01447-1 1-351-01446-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- Introduction -- Part I: A Complete View of Brand Collaboration -- Chapter 1 Collaborations Between Consumer Goods Brands -- 1.1 When Consumer Goods Brands Create co-branded Products Together -- 1.2 When Consumer Goods Brands Claim a Common Message Together -- 1.3 When Consumer Goods Brands Provide Cross-Sales Promotions Together -- 1.4 When Consumer Goods Brands Organize Events Together -- 1.5 When a Retailer Confers Exclusive Distribution to a Brand -- 1.6 When Brands Collaborate to Target Employees -- Interviews: H& -- M, LVR, Servaire Agency -- Chapter 2 Brand Collaborations with Artists -- 2.1 When Brands Create Products with Artists -- 2.2 When Brands Offer Experiences with Artists -- 2.3 When Brands and Artists Collaborate to Target Employees -- Interviews: Louis XIII, Kenzo, Bel -- Chapter 3 Brand Collaborations with Celebrites -- 3.1 When Brands Create Products with Celebrities -- 3.2 When Brands use Celebrities to Promote their Products -- Interviews: Puma, Lidl -- Chapter 4 Brand Collaborations with Cultural Oraganizations -- 4.1 When Brands Create Products with Cultural Organizations -- 4.2 When Brands Exhibit in Museums, Festivals, and Operas -- 4.3 When Brands and Cultural Organizations Provide Cross-Sales Promotions -- Interview: MoMA -- Chapter 5 Brand Collaborations with Sports Organizations -- 5.1 When Brands Support Sports Activities -- 5.2 When Brands Become a Name for Sports Teams, Places, Competitions -- 5.3 When Brands Create Products with an Athlete or Sports Organization -- Interviews: Peugeot, WME (Sport Agent) -- Chapter 6 Brand Collaborations with Good Causes -- 6.1 When Brands Create Products for the Benefit of NGOs -- 6.2 When Brands Express their Support for Good Causes -- Interviews: Kiehl's, WWF, UNICEF.
Chapter 7 Brand Collaborations with Territories -- 7.1 When Brands Look for Territory of Origin -- 7.2 When Territories Look to Attract more People -- 7.3 When Brands Conquer Space -- Interview: DS -- Part II: Key Strategies and Methods for Successful Brand Collaborations -- Chapter 8 Master the Fundamentals of Brand Management Tools -- 8.1 Brand Identity -- 8.2 Brand Image -- 8.3 Brand Iegitimacy -- Chapter 9 Apply Traditional Keys for Successful Brand Collaborations -- 9.1 Complementarity Between Partners -- 9.2 Consistency between the co-branded operation and its partners -- 9.3 The Surprising Outcome -- 9.4 Added Value for Consumers -- 9.5 Enrich the Brand -- 9.6 How to Avoid Brand Collaboration failures -- Chapter 10 Discover New Keys for Successful Brand Collaborations -- 10.1 From Products to Values -- 10.2 From a Win-Win Approach to Sharing the Same Goal -- 10.3 From Storytelling to Story-Doing -- 10.4 From Consistency to Freedom of Expression -- 10.5 From Short-Term to Long-Term -- Chapter 11 The Methodology for Creationd a Brand Collaboration -- 11.1 Project Framework -- 11.2 Strategic Recommendation, Screening and Profiling -- 11.3 Contacts and Project Scope -- 11.4 Negotiation, Closing a Deal, and Contract Drafting -- 11.5 Project Follow up and the Creative Process -- Conclusion -- Photographic Credits -- Index. |
| Record Nr. | UNINA-9910959715103321 |
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Michel Géraldine
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| Milton Park, Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio
| Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio |
| Autore | Jayasena Suranga |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 658.046 |
| Soggetto topico | Public-private sector cooperation |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83867-552-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511386703321 |
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Jayasena Suranga
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| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio
| Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio |
| Autore | Jayasena Suranga |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 658.046 |
| Soggetto topico | Public-private sector cooperation |
| ISBN | 1-83867-552-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793622603321 |
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Jayasena Suranga
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| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio
| Built environment project and asset management : public private partnerships : potentials, prospects, pitfalls and precautions / / guest editor, Himal Suranga Jayasena, Mohan Siriwardane and Giovanni Migliaccio |
| Autore | Jayasena Suranga |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 658.046 |
| Soggetto topico | Public-private sector cooperation |
| ISBN | 1-83867-552-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910826320203321 |
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Jayasena Suranga
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| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business networks in clusters and industrial districts : the governance of the global value chain / edited by Fiorenza Belussi and Alessia Sammarra
| Business networks in clusters and industrial districts : the governance of the global value chain / edited by Fiorenza Belussi and Alessia Sammarra |
| Pubbl/distr/stampa | London ; New York : Routledge, 2010 |
| Descrizione fisica | xxix, 413 p. : ill. ; 24 cm |
| Disciplina | 658.046 |
| Altri autori (Persone) |
Belussi, Fiorenza
Sammarra, Alessia |
| Collana | Regions and cities |
| Soggetto topico | Distretti industriali - Sviluppo - Ruolo dei gruppi di società |
| ISBN | 9780415457842 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000388049707536 |
| London ; New York : Routledge, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Business, Government and the SDGs : The Role of Public-Private Engagement in Building a Sustainable Future / / by Mahmoud Mohieldin, Sameh Wahba, Maria Alejandra Gonzalez-Perez, Miral Shehata
| Business, Government and the SDGs : The Role of Public-Private Engagement in Building a Sustainable Future / / by Mahmoud Mohieldin, Sameh Wahba, Maria Alejandra Gonzalez-Perez, Miral Shehata |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (171 pages) |
| Disciplina | 658.046 |
| Soggetto topico |
Industrial management - Environmental aspects
Political science Sustainability Corporate Environmental Management Governance and Government |
| ISBN |
9783031111969
3031111966 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Setting the scene: Public and Private Crisis Response and Sustainable Recovery -- Chapter 2: The leading role of National Governments in building forward better -- world and how states can capitalize on mega trends -- Chapter 3: Why does the private sector have a fundamental responsibility for scaling and accelerating SDG implementation? -- Chapter 4: The Role of Local and Regional Governments in the SDGs: The Localization Agenda -- Chapter 5: Never let a good crisis go to waste. |
| Record Nr. | UNINA-9910629300403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collaboration for impact : lessons from the field / / by John Butcher and David Gilchrist
| Collaboration for impact : lessons from the field / / by John Butcher and David Gilchrist |
| Autore | Butcher John |
| Pubbl/distr/stampa | Acton, Australian Capital Territory : , : Australian National University Press, , [2020] |
| Descrizione fisica | 1 online resource (xv, 234 pages) |
| Disciplina | 658.046 |
| Collana | ANZSOG (Series) |
| Soggetto topico | Public-private sector cooperation |
| ISBN | 1-76046-397-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. A new business as usual -- 3. Designing impactful collaboration -- 4. Collaborative intelligence and organisational intelligence -- 5. Designing the collaboration and its operational framework -- 6. Authorisation, governance and assurance -- 7. Leading collaboration -- 8. Engagement -- 9. Enabling placed-based solutions -- 10. Earning trust, credibility and legitimacy -- 11. Conclusion: Are we collaborating yet? -- Appendix 1: Practice considerations. |
| Record Nr. | UNINA-9910427559103321 |
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Butcher John
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| Acton, Australian Capital Territory : , : Australian National University Press, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Collaborative systems for smart networked environments : 15. IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2014, Amsterdam, The Netherlands, October 6-8, 2014, Proceedings / [edited by] Luis M. Camarinha-Matos, Hamideh Afsarmanesh
| Collaborative systems for smart networked environments : 15. IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2014, Amsterdam, The Netherlands, October 6-8, 2014, Proceedings / [edited by] Luis M. Camarinha-Matos, Hamideh Afsarmanesh |
| Autore | IFIP TC5 WG5.5 Working Conference on Virtual Enterprises (15th : 2014 : Amsterdam, Netherlands) |
| Pubbl/distr/stampa | New York : Springer, 2014 |
| Descrizione fisica | XVIII, 751 p. ; 24 cm |
| Disciplina | 658.046 |
| Collana | IFIP advances in information and communication technology ; 434 |
| Soggetto topico | Management of Computing and Information Systems |
| ISBN |
9783662447444
3662447444 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002766689707536 |
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IFIP TC5 WG5.5 Working Conference on Virtual Enterprises (15th : 2014 : Amsterdam, Netherlands)
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| New York : Springer, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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