top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Pubbl/distr/stampa Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Descrizione fisica 1 online resource (293 p.)
Disciplina 658.0071/1
Altri autori (Persone) MoutinhoLuiz
HutchesonGraeme
RitaPaulo <1963->
Soggetto topico Management - Study and teaching (Higher)
Universities and colleges - Graduate work
Education, Higher - Research
Soggetto genere / forma Electronic books.
ISBN 1-280-83750-0
9786610837502
981-270-724-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction
2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS)
Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data
5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References
Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl
Record Nr. UNINA-9910453561003321
Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Pubbl/distr/stampa Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Descrizione fisica 1 online resource (293 p.)
Disciplina 658.0071/1
Altri autori (Persone) MoutinhoLuiz
HutchesonGraeme
RitaPaulo <1963->
Soggetto topico Management - Study and teaching (Higher)
Universities and colleges - Graduate work
Education, Higher - Research
ISBN 1-280-83750-0
9786610837502
981-270-724-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction
2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS)
Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data
5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References
Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl
Record Nr. UNINA-9910782312803321
Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Advances in doctoral research in management [[electronic resource] ] . Volume 1 / / editor, Luiz Moutinho; associate editors, Graeme Hutcheson, Paulo Rita
Pubbl/distr/stampa Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Descrizione fisica 1 online resource (293 p.)
Disciplina 658.0071/1
Altri autori (Persone) MoutinhoLuiz
HutchesonGraeme
RitaPaulo <1963->
Soggetto topico Management - Study and teaching (Higher)
Universities and colleges - Graduate work
Education, Higher - Research
ISBN 1-280-83750-0
9786610837502
981-270-724-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Aims & Scope; Editorial Board; About the Editors; Acknowledgements; Editorial; DOCTORAL RESEARCH PAPERS; Knowledge Transfer: A Review to Explore Conceptual Foundations and Research Agenda Sajjad M. Jasimuddin; 1. Introduction; 2. The Notion of Knowledge Transfer; 2.1. Motivators and barriers of knowledge transfer; 2.2. Knowledge transfer for innovation; 2.3. Knowledge transfer process; 3. Narrowing Down a Researchable Topic to Explore Future Research Agenda; 4. Future Research Agenda; 4.1. Knowledge transfer mechanisms
4.2. The integration of knowledge transfer and knowledge storage 5. Conclusion; References; Negotiating Incommensurability in Marketing Theory Mark Tadajewski, Jaqueline Pels, Michael Saren; 1. Introduction; 2. Intellectual Politics; 3. Incommensurability; 4. Kuhnian Incommensurability; 5. Taxonomical Lexicons; 6. Semantic Incommensurability; 7. Toward Multiple Paradigm Marketing Theory; 8. Conclusion; Acknowledgement; References; Explaining Ecological Product Purchase Using Consumers' Psychographic Characteristics Elena Fraj, Eva Martínez, Teresa Montaner; 1. Introduction
2. Review of the Literature and Hypotheses 2.1. Values and lifestyles; 2.2. Personality; 2.3. Attitude; 3. Methodology; 3.1. Data collection; 3.2. Variable measurement; 4. Results; 4.1. Scale validation analysis; 4.2. Logit analysis; 4.3. Discussion and managerial implications; 5. Conclusions; Acknowledgements; References; Appendix 1: Values and Lifestyles Scale (VALS); Appendix 2: Lifestyles Scale (Lifestyles); Appendix 3: Personality Scale "The Big-Five Factor Structure"; Appendix 4: Environmental Attitudes Scale (EAKS)
Extensions of Logistic Growth Model for the Forecasting of Product Life Cycle Segments Mladen Sokele, Vlasta Hudek 1. Introduction; 2. Technological Forecasting - A Literature Review; 3. Product Life Cycle; 4. Interaction between Products in the Market; 4.1. Product competition; 4.2. Product co-evolution; 4.3. Product revolution; 5. Possible Cases for Using Logistic Model of Growth for Forecasting Purposes; 5.1. Case 1-Extensive set of input data; 5.2. Case 2-Sufficient set of input data with assumed market capacity; 5.3. Case 3 - Minimum set of input data
5.4. Case 4-Assumed market capacity and only two known points 5.5. Case 5-Assumed market capacity and characteristic duration; 6. Deficiency of Logistic Model of Growth-Linear Transformed Logistic Model; 7. Forms of Linear Transformed Logistic Model of Growth-Introduction of Logistic Spline; 8. Conditions for Using Logistic Splines Model for the Forecasting Purposes; 9. Limits of Logistic Splines; 10. Example of Forecasting by Logistic Splines; 11. Conclusion; References
Defensive Strategies and Consumers' Bounded Rationality: An Artificial Market Simulation Josef A. Mazanec, Ulrike Schuster, Jürgen Wöckl
Record Nr. UNINA-9910828436503321
Singapore ; ; Hackensack, NJ, : World Scientific, 2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui