Info
Demystifying marketing : a guide to fundamentals for engineers / / Patrick Forsyth
| Demystifying marketing : a guide to fundamentals for engineers / / Patrick Forsyth |
| Autore | Forsyth Patrick |
| Pubbl/distr/stampa | London, : Institution of Engineering and Technology, 2007 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
620.00688
624.0688 658.8002462 |
| Collana | IET management of technology series |
| Soggetto topico |
Engineering services marketing
Marketing |
| ISBN |
1-281-97106-5
9786611971069 1-61583-325-0 0-86341-706-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Acknowledgements; PART I An overview of marketing; 1 Marketing in context; 2 The marketing domain; PART II Fundamental issues; 3 Product considerations; 4 Pricing policy and tactics; 5 Market research and information; 6 Routes to market: distribution channels and methodology; PART III Strategy and marketing planning; 7 Marketing strategy; 8 Marketing planning; 9 Coordination and control; PART IV Marketing communications; 10 How people buy; 11 Marketing communications: the role and workings of different methods; 12 Additional persuasive influences; Afterword; Index |
| Record Nr. | UNINA-9911006882103321 |
Forsyth Patrick
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| London, : Institution of Engineering and Technology, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engineering project management / / professor Neil G. Siegel, Ph.D., the IBM Professor of Engineering Management, University of Southern California, Los Angeles, US
| Engineering project management / / professor Neil G. Siegel, Ph.D., the IBM Professor of Engineering Management, University of Southern California, Los Angeles, US |
| Autore | Siegel Neil G. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2019 |
| Descrizione fisica | 1 online resource (423 pages) |
| Disciplina | 620.00688 |
| Soggetto topico |
Engineering - Management
Project management |
| ISBN |
9781119525790
1119525799 9781523128112 1523128119 9781119525783 1119525780 9781119525813 1119525810 |
| Classificazione | 509.6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CHAPTER 1: The Role and the Challenge (Pages: 1-27) -- CHAPTER 2: Performing Engineering on Projects (Part I) (Pages: 29-75) -- CHAPTER 3: Performing Engineering on Projects (Part II) (Pages: 77-98) -- CHAPTER 4: Understanding Your Users and Your Other Stakeholders (Pages: 99-120) -- CHAPTER 5: How Do Engineering Projects Get Created? (Pages: 121-145) -- CHAPTER 6: Organizing and Planning (Pages: 147-170) -- CHAPTER 7: Creating Credible Predictions for Schedule and Cost: the Activity Network (Pages: 171-191) -- CHAPTER 8: Drawing Valid Conclusions From Numbers (Pages: 193-224) -- CHAPTER 9: Risk and Opportunity Management (Pages: 225-247) -- CHAPTER 10: Monitoring the Progress of Your Project (Part I) (Pages: 249-268) -- CHAPTER 11: Monitoring the Progress of Your Project (Part II) (Pages: 269-284) -- CHAPTER 12: Four Special Topics (Pages: 285-305) -- CHAPTER 13: The Social Aspects of Engineering Project Management (Pages: 307-346) -- CHAPTER 14: Achieving Quality (Pages: 347-363) -- CHAPTER 15: Applying Our Ideas in the Real World, Ethics in Engineering (Pages: 365-375). |
| Record Nr. | UNINA-9911006918703321 |
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Siegel Neil G.
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| Hoboken, N.J., : Wiley, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing of high-technology products and innovations / / Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
| Marketing of high-technology products and innovations / / Jakki J. Mohr, Sanjit Sengupta, Stanley Slater |
| Autore | Mohr Jakki J. |
| Edizione | [Third edition, Pearson new international edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2014] |
| Descrizione fisica | 1 online resource (ii, 542 pages) : illustrations |
| Disciplina | 620.00688 |
| Collana | Pearson Custom Library |
| Soggetto topico | High technology industries - Marketing |
| ISBN |
9781292054537
1292054530 9781292040332 1292040335 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction to World of High-Technology Marketing -- Chapter 2. Strategic Market Planning in High-Tech Firms -- Chapter 3. Culture and Climate Considerations for High-Tech Companies -- Chapter 4. Market Orientation and Cross-functional (Marketing-R & D) Interaction -- Chapter 5. Partnerships, Alliances and Customer Relationship Marketing -- Chapter 6. Marketing Research in High-Tech Markets -- Chapter 7. Understanding High-Tech Customers -- Chapter 8. Technology and product management -- Chapter 9. Distribution Channels and Supply Chain Management in High-Tech Markets -- Chapter 10. Pricing Considerations in High-Tech Markets -- Chapter 11. Marketing Communication Tools for High-Tech Markets -- Chapter 12. Strategic Considerations for the Triple Bottom Line in High-Tech Companies -- Chapter 13. Strategic considerations in marketing communications -- Chapter 14. Case: Is there more to Skype than hype? -- Chapter 15. Case: Charting a New Course for Xerox: Strategic Marketing Planning -- Chapter 16. Case: Environmental Systems Research Institute (ESRI) -- Chapter 17. Case: Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? -- Chapter 18. Case: Goomzee Mobile Marketing -- Chapter 19. Case: SELCO-India: Lighting the Base of the Pyramid. |
| Record Nr. | UNINA-9910153065303321 |
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Mohr Jakki J.
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| Harlow, England : , : Pearson, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Successful marketing strategy for high-tech firms / Eric Viardot
| Successful marketing strategy for high-tech firms / Eric Viardot |
| Autore | Viardot, Eric |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | Boston : Artech House, 2004 |
| Descrizione fisica | xvi, 304 p. ; 26 cm |
| Disciplina | 620.00688 |
| Soggetto topico |
Industria ad alta tecnologia - Marketing
Ricerca industriale - Marketing |
| ISBN |
1580537006
9781580537001 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000364449707536 |
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Viardot, Eric
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| Boston : Artech House, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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