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Successful marketing strategy for high-tech firms / / Eric Viardot
| Successful marketing strategy for high-tech firms / / Eric Viardot |
| Autore | Viardot Eric |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Boston : , : Artech House, , 2004 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 620/.0068/8 |
| Collana | Artech House technology management and professional development library |
| Soggetto topico |
High technology - Marketing
Technological innovations - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-58053-701-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. |
| Record Nr. | UNINA-9910449912403321 |
Viardot Eric
|
||
| Boston : , : Artech House, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Successful marketing strategy for high-tech firms / / Eric Viardot
| Successful marketing strategy for high-tech firms / / Eric Viardot |
| Autore | Viardot Eric |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Boston : , : Artech House, , 2004 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 620/.0068/8 |
| Collana | Artech House technology management and professional development library |
| Soggetto topico |
High technology - Marketing
Technological innovations - Marketing |
| ISBN | 1-58053-701-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. |
| Record Nr. | UNINA-9910783283103321 |
|
Viardot Eric
|
||
| Boston : , : Artech House, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Successful marketing strategy for high-tech firms / / Eric Viardot
| Successful marketing strategy for high-tech firms / / Eric Viardot |
| Autore | Viardot Eric |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Boston, Mass., : Artech House, c2004 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina |
620/.0068/8
620.00688 |
| Collana | Artech House technology management and professional development library |
| Soggetto topico |
High technology - Marketing
Technological innovations - Marketing |
| ISBN | 1-58053-701-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1 -- The Meaning of Marketing for High-Tech Firms; 2 -- Corporate and Marketing Strategies in the High-Tech Industry; 3 -- Knowing Customers and Markets; 4 -- Understanding Competitors; 5 -- Selecting Markets; 6 -- Product Strategy; 7 -- Distributing and Selling High-Tech Products; 8 -- Communication Strategy for High-Tech Products; 9 -- Pricing High-Tech Products; 10 -- The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. |
| Record Nr. | UNINA-9910810539403321 |
|
Viardot Eric
|
||
| Boston, Mass., : Artech House, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||