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Innovation and Marketing in the Pharmaceutical Industry [[electronic resource] ] : Emerging Practices, Research, and Policies / / edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch
| Innovation and Marketing in the Pharmaceutical Industry [[electronic resource] ] : Emerging Practices, Research, and Policies / / edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York, NY : , : Springer New York : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (763 p.) |
| Disciplina | 615.1068 |
| Collana | International Series in Quantitative Marketing |
| Soggetto topico |
Pharmaceutical technology
Economic policy Finance Pharmaceutical Sciences/Technology R & D/Technology Policy Finance, general |
| ISBN | 1-4614-7801-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The Pharmaceutical Industry: Specificity, Challenges and What You Can Learn from this Book -- Chapter 2 Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development -- Chapter 3 Portfolio Management in New Drug Development -- Chapter 4 Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies -- Chapter 5 New Challenges in Alliance Portfolio Management -- Chapter 6 Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices -- Chapter 7 The Successful Launch and Diffusion of New Therapies -- Chapter 8 Pharmaceutical Lifecycle Extension Strategies -- Chapter 9 Patent Expiry and Pharmaceutical Market Opportunities at the Nexus of Pricing and Innovation Policy -- Chapter 10 Risk Assessment: The Consumer as an Intuitive Statistician -- Chapter 11 Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing -- Chapter 12 Factors Affecting Adherence to Governmental Health Warnings and the Case of Over-the-Counter Cough and Cold Medications (OTC-CCM) in Children Under Two -- Chapter 13 Vaccine Marketing -- Chapter 14 Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship -- Chapter 15 Leveraging Peer-to-Peer Networks in Pharmaceutical Marketing -- Chapter 16 Leveraging Social Media in the Pharmaceutical Industry -- Chapter 17 Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research -- Chapter 18 Pharmaceutical Detailing Elasticities: A Meta-Analysis -- Chapter 19 Marketing Spending Models -- Chapter 20 Modeling the Effects of Promotional Efforts on Pharmaceutical Demand: What We Know and Challenges for the Future -- Chapter 21 Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review -- Chapter 22 How DTCA Influences Prescription Pharmaceutical Markets -- Chapter 23 Spillovers and Other Externalities in Pharmaceutical Marketing -- Chapter 24 Closing the Marketing Strategy-Tactics Gap: An Institutional Theory Analysis of Pharmaceutical Value Chain. |
| Record Nr. | UNINA-9910298322503321 |
| New York, NY : , : Springer New York : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff
| Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff |
| Autore | Sarriff Azmi |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 |
| Descrizione fisica | 1 online resource (305 pages) : illustrations |
| Disciplina | 615.1068 |
| Collana | Siri Kecetakan Pusat Pengajian |
| Soggetto topico |
Pharmacy - Practice
Clinical competence |
| Soggetto genere / forma | Electronic books. |
| ISBN | 983-861-708-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | may |
| Record Nr. | UNINA-9910463793303321 |
Sarriff Azmi
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| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff
| Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff |
| Autore | Sarriff Azmi |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 |
| Descrizione fisica | 1 online resource (305 pages) : illustrations |
| Disciplina | 615.1068 |
| Collana | Siri Kecetakan Pusat Pengajian |
| Soggetto topico |
Pharmacy - Practice
Clinical competence |
| ISBN | 983-861-708-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | may |
| Record Nr. | UNINA-9910788062803321 |
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Sarriff Azmi
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| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff
| Kemahiran klinikal untuk pelajar-pelajar farmasi : ke arah praktis penjagaan farmaseutikal / / Azmi Sarriff |
| Autore | Sarriff Azmi |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 |
| Descrizione fisica | 1 online resource (305 pages) : illustrations |
| Disciplina | 615.1068 |
| Collana | Siri Kecetakan Pusat Pengajian |
| Soggetto topico |
Pharmacy - Practice
Clinical competence |
| ISBN | 983-861-708-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | may |
| Record Nr. | UNINA-9910819992303321 |
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Sarriff Azmi
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| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Letters from leaders in pharmacy : advice from pharmacy leadership academy graduates, gaculty, and mentors / / [edited by] Sara J. White, Susan Teil Boyer, Bruce Scott
| Letters from leaders in pharmacy : advice from pharmacy leadership academy graduates, gaculty, and mentors / / [edited by] Sara J. White, Susan Teil Boyer, Bruce Scott |
| Pubbl/distr/stampa | Bethesda, Maryland : , : American Society of Health-System Pharmacists, , [2021] |
| Descrizione fisica | 1 online resource (xi, 168 pages) : illustrations |
| Disciplina | 615.1068 |
| Soggetto topico |
Pharmacy management
Pharmacy Administration Pharmacy - organization & administration Leadership Vocational Guidance |
| Soggetto genere / forma | Collected Correspondence |
| ISBN | 1-58528-688-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794203603321 |
| Bethesda, Maryland : , : American Society of Health-System Pharmacists, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Letters from leaders in pharmacy : advice from pharmacy leadership academy graduates, gaculty, and mentors / / [edited by] Sara J. White, Susan Teil Boyer, Bruce Scott
| Letters from leaders in pharmacy : advice from pharmacy leadership academy graduates, gaculty, and mentors / / [edited by] Sara J. White, Susan Teil Boyer, Bruce Scott |
| Pubbl/distr/stampa | Bethesda, Maryland : , : American Society of Health-System Pharmacists, , [2021] |
| Descrizione fisica | 1 online resource (xi, 168 pages) : illustrations |
| Disciplina | 615.1068 |
| Soggetto topico |
Pharmacy management
Pharmacy Administration Pharmacy - organization & administration Leadership Vocational Guidance |
| Soggetto genere / forma | Collected Correspondence |
| ISBN | 1-58528-688-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910826774103321 |
| Bethesda, Maryland : , : American Society of Health-System Pharmacists, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Patient Assessment in Clinical Pharmacy [[electronic resource] ] : A Comprehensive Guide / / edited by Sherif Hanafy Mahmoud
| Patient Assessment in Clinical Pharmacy [[electronic resource] ] : A Comprehensive Guide / / edited by Sherif Hanafy Mahmoud |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (432 pages) |
| Disciplina | 615.1068 |
| Soggetto topico |
General practice (Medicine)
Pharmaceutical technology Primary care (Medicine) Internal medicine General Practice / Family Medicine Pharmaceutical Sciences/Technology Primary Care Medicine Internal Medicine |
| ISBN | 3-030-11775-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction to the Patient Care Process -- Chapter 2. Principles of Patient Assessment -- Chapter 3. Physical Assessment for Pharmacists -- Chapter 4. Headache -- Chapter 5. Cough -- Chapter 6. Nausea and Vomiting -- Chapter 7. Diarrhea -- Chapter 8. Constipation -- Chapter 9. Heartburn -- Chapter 10. Fever -- Chapter 11. Dermatological Symptom Assessment -- Chapter 12. Diabetes Mellitus -- Chapter 13. Hypertension -- Chapter 14. Heart Failure -- Chapter 15. Asthma -- Chapter 16. Chronic Obstructive Pulmonary Disease -- Chapter 17. Epilepsy -- Chapter 18. Osteoporosis -- Chapter 19. Rheumatoid Arthritis -- Chapter 20. Depression -- Chapter 21. Chronic Non-Cancer Pain -- Chapter 22. Pharmacokinetic Assessment -- Chapter 23. Liver Function Assessment -- Chapter 24. Kidney Function Assessment -- Chapter 25. Infectious Disease Assessment -- Chapter 26. Critical Care Assessment -- Chapter 27. Assessment Considerations in Older Adults -- Chapter 28. Assessment Considerations in Pediatric Patients.-Chapter 29. Women’s Health -- Chapter 30. Anemia Assessment. |
| Record Nr. | UNINA-9910337473503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Pharmacy Practice Research Methods [[electronic resource] /] / edited by Zaheer-Ud-Din Babar
| Pharmacy Practice Research Methods [[electronic resource] /] / edited by Zaheer-Ud-Din Babar |
| Edizione | [2nd ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (271 pages) |
| Disciplina | 615.1068 |
| Soggetto topico |
Pharmacy management
Pharmacy Practice of medicine Pharmacoeconomics and Health Outcomes Practice and Hospital Management |
| ISBN | 981-15-2993-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Pharmacy Practice Research: Evidence, Impact and synthesis -- Chapter 2. Qualitative Methods in Pharmacy Practice Research -- Chapter 3. Action Research in Pharmacy Practice -- Chapter 4. Quality Improvement Methods in Pharmacy Practice Research -- Chapter 5. Covert and overt observations in Pharmacy practice -- Chapter 6. Realist Research in Pharmacy Practice -- Chapter 7. Importance of Mixed Methods Research in Pharmacy Practice -- Chapter 8. Grounded theory in pharmacy practice research -- Chapter 9. Pharmacoepidemiology and Pharmacoepidemiological research -- Chapter 10. Randomized Control Trials and pharmacy practice research -- Chapter 11. Information sources for pharmacy practice researchers -- Chapter 12. Systematic reviews and meta analysis in pharmacy practice research -- Chapter. 13. The future of pharmacy practice research. |
| Record Nr. | UNINA-9910392734703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung / / Moritz Bayer ; herausgegeben von Marion Schaefer
| Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung / / Moritz Bayer ; herausgegeben von Marion Schaefer |
| Autore | Bayer Moritz |
| Pubbl/distr/stampa | Stuttgart : , : Ibidem Verlag, , [2018] |
| Descrizione fisica | 1 online resource (241 pages) |
| Disciplina | 615.1068 |
| Collana | Schriftenreihe Masterstudiengang Consumer Health Care |
| Soggetto topico | Pharmacy management |
| ISBN | 3-8382-7160-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910793682903321 |
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Bayer Moritz
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| Stuttgart : , : Ibidem Verlag, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung / / Moritz Bayer ; herausgegeben von Marion Schaefer
| Das 'Showrooming'-Verhalten von Konsumenten im deutschen Apothekenmarkt : Ursachen, Ausprägungen und strategische Handlungsempfehlungen für die operative Apothekenführung / / Moritz Bayer ; herausgegeben von Marion Schaefer |
| Autore | Bayer Moritz |
| Pubbl/distr/stampa | Stuttgart : , : Ibidem Verlag, , [2018] |
| Descrizione fisica | 1 online resource (241 pages) |
| Disciplina | 615.1068 |
| Collana | Schriftenreihe Masterstudiengang Consumer Health Care |
| Soggetto topico | Pharmacy management |
| ISBN | 3-8382-7160-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910810302703321 |
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Bayer Moritz
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| Stuttgart : , : Ibidem Verlag, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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