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Wired TV : laboring over an interactive future / / edited by Denise Mann
| Wired TV : laboring over an interactive future / / edited by Denise Mann |
| Pubbl/distr/stampa | New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 384.3/1 |
| Altri autori (Persone) | MannDenise |
| Soggetto topico |
Television broadcasting - United States
Interactive television - United States Social media - United States Mass media - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8135-6455-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: When Television and New Media Work Worlds Collide / Mann, Denise -- 1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity / Johnson, Derek -- 2. In the Game: The Creative and Textual Constraints of Licensed Video Games / Gray, Jonathan -- 3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content / Brooker, Will -- 4. Labor of Love: Charting The L Word / Russo, Julie Levin -- 5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital Age / Mann, Denise -- 6. Post-Network Reflexivity: Viral Marketing and Labor Management / Caldwell, John T. -- 7. Fan Creep: Why Brands Suddenly Need "Fans" / Kozinets, Robert V. -- 8. Outsourcing The Office / Clarke, M. J. -- 9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era / Brook, Vincent -- 10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps / Martínez, Katynka Z. -- 11. The Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures / Jenkins, Henry -- Notes on Contributors -- Index |
| Record Nr. | UNINA-9910453395903321 |
| New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wired TV : laboring over an interactive future / / edited by Denise Mann
| Wired TV : laboring over an interactive future / / edited by Denise Mann |
| Pubbl/distr/stampa | New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 384.3/1 |
| Altri autori (Persone) | MannDenise |
| Soggetto topico |
Television broadcasting - United States
Interactive television - United States Social media - United States Mass media - United States |
| Soggetto non controllato | TV industry transition |
| ISBN | 0-8135-6455-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: When Television and New Media Work Worlds Collide / Mann, Denise -- 1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity / Johnson, Derek -- 2. In the Game: The Creative and Textual Constraints of Licensed Video Games / Gray, Jonathan -- 3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content / Brooker, Will -- 4. Labor of Love: Charting The L Word / Russo, Julie Levin -- 5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital Age / Mann, Denise -- 6. Post-Network Reflexivity: Viral Marketing and Labor Management / Caldwell, John T. -- 7. Fan Creep: Why Brands Suddenly Need "Fans" / Kozinets, Robert V. -- 8. Outsourcing The Office / Clarke, M. J. -- 9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era / Brook, Vincent -- 10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps / Martínez, Katynka Z. -- 11. The Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures / Jenkins, Henry -- Notes on Contributors -- Index |
| Record Nr. | UNINA-9910790988003321 |
| New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wired TV : laboring over an interactive future / / edited by Denise Mann
| Wired TV : laboring over an interactive future / / edited by Denise Mann |
| Pubbl/distr/stampa | New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 384.3/1 |
| Altri autori (Persone) | MannDenise |
| Soggetto topico |
Television broadcasting - United States
Interactive television - United States Social media - United States Mass media - United States |
| Soggetto non controllato | TV industry transition |
| ISBN | 0-8135-6455-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction: When Television and New Media Work Worlds Collide / Mann, Denise -- 1. Authorship Up for Grabs: Decentralized Labor, Licensing, and the Management of Collaborative Creativity / Johnson, Derek -- 2. In the Game: The Creative and Textual Constraints of Licensed Video Games / Gray, Jonathan -- 3. Going Pro: Gendered Responses to the Incorporation of Fan Labor as User-Generated Content / Brooker, Will -- 4. Labor of Love: Charting The L Word / Russo, Julie Levin -- 5. The Labor Behind the Lost ARG: WGA's Tentative Foothold in the Digital Age / Mann, Denise -- 6. Post-Network Reflexivity: Viral Marketing and Labor Management / Caldwell, John T. -- 7. Fan Creep: Why Brands Suddenly Need "Fans" / Kozinets, Robert V. -- 8. Outsourcing The Office / Clarke, M. J. -- 9. Convergent Ethnicity and the Neo-Platoon Show: Recombining Difference in the Post-Network Era / Brook, Vincent -- 10. Translating Telenovelas in a Neo-Network Era: Finding an Online Home for MyNetwork Soaps / Martínez, Katynka Z. -- 11. The Reign of the "Mothership": Transmedia's Past, Present, and Possible Futures / Jenkins, Henry -- Notes on Contributors -- Index |
| Record Nr. | UNINA-9910807478203321 |
| New Brunswick, New Jersey ; ; London, [England] : , : Rutgers University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||