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Contemporary thinking, topics and trends in international branding, part 1 [[electronic resource] /] / guest editors T.C. Melewar and Joseann Small
| Contemporary thinking, topics and trends in international branding, part 1 [[electronic resource] /] / guest editors T.C. Melewar and Joseann Small |
| Pubbl/distr/stampa | Bradford, : Emerald Group Press, c2007 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina |
382.3
382.65 |
| Altri autori (Persone) |
MelewarT. C
SmallJoseann |
| Collana | International Marketing Review |
| Soggetto topico |
Export marketing
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-92920-0
9786610929207 1-84663-499-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Understanding international branding: defining the domain and reviewing the literature; Global branding, country of origin and expertise; An investigation of global versus local online branding; Global brand communities across borders: the Warhammer case; How cultural differences in uncertainty avoidance affect product perceptions; Revitalising suffering multinational brands: an empirical study; List of reviewers |
| Record Nr. | UNINA-9910450984803321 |
| Bradford, : Emerald Group Press, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contemporary thinking, topics and trends in international branding, part 1 [[electronic resource] /] / guest editors T.C. Melewar and Joseann Small
| Contemporary thinking, topics and trends in international branding, part 1 [[electronic resource] /] / guest editors T.C. Melewar and Joseann Small |
| Pubbl/distr/stampa | Bradford, : Emerald Group Press, c2007 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina |
382.3
382.65 |
| Altri autori (Persone) |
MelewarT. C
SmallJoseann |
| Collana | International Marketing Review |
| Soggetto topico |
Export marketing
Branding (Marketing) |
| ISBN |
1-280-92920-0
9786610929207 1-84663-499-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Understanding international branding: defining the domain and reviewing the literature; Global branding, country of origin and expertise; An investigation of global versus local online branding; Global brand communities across borders: the Warhammer case; How cultural differences in uncertainty avoidance affect product perceptions; Revitalising suffering multinational brands: an empirical study; List of reviewers |
| Record Nr. | UNINA-9910783902403321 |
| Bradford, : Emerald Group Press, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||