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From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910454375603321 |
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910782088803321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn
| From submarines to suburbs [[electronic resource] ] : selling a better America, 1939-1959 / / Cynthia Lee Henthorn |
| Autore | Henthorn Cynthia Lee <1963-> |
| Pubbl/distr/stampa | Athens, Ohio, : Ohio University Press, c2006 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 381.0973/09044 |
| Soggetto topico |
Marketing - United States - History - 20th century
Advertising - United States - History - 20th century Consumer behavior - United States - History - 20th century |
| ISBN | 0-8214-4205-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| Record Nr. | UNINA-9910822044203321 |
|
Henthorn Cynthia Lee <1963->
|
||
| Athens, Ohio, : Ohio University Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||