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Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Autore Friedman Walter A. <1962->
Pubbl/distr/stampa Cambridge, MA, : Harvard University Press, 2004
Descrizione fisica 1 online resource (356 p. ) : ill., ports
Disciplina 381/.1/0973
Soggetto topico Sales management - United States
Soggetto genere / forma Electronic books.
ISBN 0-674-03734-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prologue, 1916 The First World's Salesmanship Congress Introduction The Science of Selling 1. Hawkers and Walkers The Independent Peddler 2. Selling Ulysses S. Grant The Art of the Canvasser 3. Forging a National Marketplace The Traveling Salesman 4. Fifty-Seven Varieties Sales Managers and Branded Goods 5. The Pyramid Plan John H. Patterson and the Pursuit of Efficiency 6. Salesology Psychologists, Economists, and Other Sales Experts 7. Instincts and Emotions Walter Dill Scott and the Bureau of Salesmanship Research 8. A Car for Her Selling Consumer Goods in the 1920's 9. Selling Salesmanship Public Relations and the Great Depression 10. Beyond Willy Loman American Salesmanship Today Appendix Illustration Credits Notes Index Acknowledgments
Record Nr. UNINA-9910451293703321
Friedman Walter A. <1962->  
Cambridge, MA, : Harvard University Press, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Autore Friedman Walter A. <1962->
Pubbl/distr/stampa Cambridge, MA, : Harvard University Press, 2004
Descrizione fisica 1 online resource (356 p. ) : ill., ports
Disciplina 381/.1/0973
Soggetto topico Sales management - United States
ISBN 0-674-03734-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prologue, 1916 The First World's Salesmanship Congress Introduction The Science of Selling 1. Hawkers and Walkers The Independent Peddler 2. Selling Ulysses S. Grant The Art of the Canvasser 3. Forging a National Marketplace The Traveling Salesman 4. Fifty-Seven Varieties Sales Managers and Branded Goods 5. The Pyramid Plan John H. Patterson and the Pursuit of Efficiency 6. Salesology Psychologists, Economists, and Other Sales Experts 7. Instincts and Emotions Walter Dill Scott and the Bureau of Salesmanship Research 8. A Car for Her Selling Consumer Goods in the 1920's 9. Selling Salesmanship Public Relations and the Great Depression 10. Beyond Willy Loman American Salesmanship Today Appendix Illustration Credits Notes Index Acknowledgments
Record Nr. UNINA-9910777461103321
Friedman Walter A. <1962->  
Cambridge, MA, : Harvard University Press, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Birth of a salesman [[electronic resource] ] : the transformation of selling in America / / Walter A. Friedman
Autore Friedman Walter A. <1962->
Pubbl/distr/stampa Cambridge, MA, : Harvard University Press, 2004
Descrizione fisica 1 online resource (356 p. ) : ill., ports
Disciplina 381/.1/0973
Soggetto topico Sales management - United States
ISBN 0-674-03734-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prologue, 1916 The First World's Salesmanship Congress Introduction The Science of Selling 1. Hawkers and Walkers The Independent Peddler 2. Selling Ulysses S. Grant The Art of the Canvasser 3. Forging a National Marketplace The Traveling Salesman 4. Fifty-Seven Varieties Sales Managers and Branded Goods 5. The Pyramid Plan John H. Patterson and the Pursuit of Efficiency 6. Salesology Psychologists, Economists, and Other Sales Experts 7. Instincts and Emotions Walter Dill Scott and the Bureau of Salesmanship Research 8. A Car for Her Selling Consumer Goods in the 1920's 9. Selling Salesmanship Public Relations and the Great Depression 10. Beyond Willy Loman American Salesmanship Today Appendix Illustration Credits Notes Index Acknowledgments
Record Nr. UNINA-9910815523703321
Friedman Walter A. <1962->  
Cambridge, MA, : Harvard University Press, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Current business reports . BR Monthly retail trade, sales and inventories
Current business reports . BR Monthly retail trade, sales and inventories
Pubbl/distr/stampa [Washington, D.C.], : [U.S. Dept. of Commerce, Bureau of the Census], : [Supt. of Docs., U.S. G.P.O., distributor], [1981]-1997
Descrizione fisica 1 online resource
Disciplina 381/.1/0973
Soggetto topico Retail trade - United States
Retail trade
Soggetto genere / forma Periodicals.
Statistics.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti Current business reports.
Monthly retail trade, sales and inventories
Record Nr. UNINA-9910134594203321
[Washington, D.C.], : [U.S. Dept. of Commerce, Bureau of the Census], : [Supt. of Docs., U.S. G.P.O., distributor], [1981]-1997
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Autore Gopalakrishna D
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (203 p.)
Disciplina 381/.1/0973
Soggetto topico Electronic commerce
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-282-81206-8
9786612812064
1-4416-7503-5
93-5043-251-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIO
Record Nr. UNINA-9910459680903321
Gopalakrishna D  
Mumbai, : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Autore Gopalakrishna D
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (203 p.)
Disciplina 381/.1/0973
Soggetto topico Electronic commerce
Marketing
ISBN 1-282-81206-8
9786612812064
1-4416-7503-5
93-5043-251-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIO
Record Nr. UNINA-9910785661303321
Gopalakrishna D  
Mumbai, : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Electronic marketing in 21st century [[electronic resource] /] / D. Gopalakrishna
Autore Gopalakrishna D
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (203 p.)
Disciplina 381/.1/0973
Soggetto topico Electronic commerce
Marketing
ISBN 1-282-81206-8
9786612812064
1-4416-7503-5
93-5043-251-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIO
Record Nr. UNINA-9910815117103321
Gopalakrishna D  
Mumbai, : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui