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Global university rankings and the politics of knowledge / / edited by Michelle Stack
| Global university rankings and the politics of knowledge / / edited by Michelle Stack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Toronto, Ontario : , : University of Toronto Press, , 2021 |
| Descrizione fisica | 1 online resource (vi, 252 pages) |
| Disciplina | 378.0688 |
| Soggetto topico | Education, Higher - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporatization of higher education
educational policy journal impact factors mental health and rankings privatization of education rankings and colonialism rankings and racism university rankings |
| ISBN |
1-4875-4515-0
1-4875-3040-4 |
| Classificazione | cci1icc |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International University Rankings as Cultural Imperialism: Implications for the Global South / Marion Lloyd and Imanol Ordorika -- Unfolding National Approaches to University Rankings in Central Asia, Central and Eastern Europe, and Latin America / Creso M. Sá, Nadiia Kachynska, Emma Sabzalieva, and Magdalena Martinez -- Global University Rankings' Visual Media, Cartography, and Geopolitics of Knowledge / Riyad A. Shahjahan, Annabelle Estera, and Vivek Vellanki -- Academic Culture in Transition: Measuring Up for What in Taiwan? / Chuing Prudence Chou -- What Counts in Research? Dysfunction in Knowledge Creation and Moving Beyond / Heather Morrison -- Marginalizing the Marginalized: How Rankings Fail the Global South / Ralf St. Clair -- Between Local Distinction and Global Reputation: University Rankings and Changing Employment in Japan / Mayumi Ishikawa -- Rankings as Surveillance Assemblage / Gary R.S. Barron -- Motivation and Well-Being of Faculty and Graduate Students: Empirical Relations with University Rankings / Nathan C. Hall -- Beyond Rankings and Impact Factors / Michelle Stack and André Elias Mazawi. |
| Record Nr. | UNINA-9910585597803321 |
| Toronto, Ontario : , : University of Toronto Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global university rankings and the politics of knowledge / / edited by Michelle Stack
| Global university rankings and the politics of knowledge / / edited by Michelle Stack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Toronto, Ontario : , : University of Toronto Press, , 2021 |
| Descrizione fisica | 1 online resource (vi, 252 pages) |
| Disciplina | 378.0688 |
| Soggetto topico | Education, Higher - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporatization of higher education
educational policy journal impact factors mental health and rankings privatization of education rankings and colonialism rankings and racism university rankings |
| ISBN |
1-4875-4515-0
1-4875-3040-4 |
| Classificazione | cci1icc |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International University Rankings as Cultural Imperialism: Implications for the Global South / Marion Lloyd and Imanol Ordorika -- Unfolding National Approaches to University Rankings in Central Asia, Central and Eastern Europe, and Latin America / Creso M. Sá, Nadiia Kachynska, Emma Sabzalieva, and Magdalena Martinez -- Global University Rankings' Visual Media, Cartography, and Geopolitics of Knowledge / Riyad A. Shahjahan, Annabelle Estera, and Vivek Vellanki -- Academic Culture in Transition: Measuring Up for What in Taiwan? / Chuing Prudence Chou -- What Counts in Research? Dysfunction in Knowledge Creation and Moving Beyond / Heather Morrison -- Marginalizing the Marginalized: How Rankings Fail the Global South / Ralf St. Clair -- Between Local Distinction and Global Reputation: University Rankings and Changing Employment in Japan / Mayumi Ishikawa -- Rankings as Surveillance Assemblage / Gary R.S. Barron -- Motivation and Well-Being of Faculty and Graduate Students: Empirical Relations with University Rankings / Nathan C. Hall -- Beyond Rankings and Impact Factors / Michelle Stack and André Elias Mazawi. |
| Record Nr. | UNISA-996517769203316 |
| Toronto, Ontario : , : University of Toronto Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Higher Education Marketing in Africa : Explorations into Student Choice / / edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson
| Higher Education Marketing in Africa : Explorations into Student Choice / / edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (424 pages) : illustrations |
| Disciplina |
378.0688
658.8 |
| Soggetto topico |
Marketing
Higher education Management—Study and teaching Higher Education Management Education |
| ISBN | 3-030-39379-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter 3: Understanding High School Students’ University Choice - Implications for Marketing and Management of Higher Education in Ghana -- Chapter 4: Delving into Undergraduate students’ choice of higher education in Uganda -- Chapter 5: International and Southern African perspectives on Choice and decision making of young people in Higher Education -- Part 2: Factors influencing Choice -- Chapter 6: Factors Influencing Students’ Choice of a Federal University: A Case Study of a Nigerian Federal University -- Chapter 7: Evaluative Criteria for Selection of Higher Education Institutions in Nigeria -- Chapter 8: Factors Influencing Post Graduate Students' University Choice in Nigeria -- Chapter 9: Factors and Sources of Information that influence a Student’s University of Choice -- Chapter 10: Consumer behaviour and student motivation influence the choice of higher learning institutions in Africa -- Part 3: Attracting Prospective Students -- Chapter 11: Minding the Gap: An assessment of the quality of course information available on the websites of African Universities -- Chapter 12: The importance of University Rankings for Students’ University of Choice: A South African perspective -- Chapter 13: Narrative Experiences of Doctoral Students’ Vulnerability in South Africa -- Chapter 14: Making a Private University Appealing to Prospective Students: A Case of Covenant University -- Part 4: Conclusion -- Chapter 15: Student University Choice Making in Africa: Emerging Challenges, Opportunities and Agenda for Research, Practice and Policy. |
| Record Nr. | UNINA-9910484423203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market a university : building value in a competitive environment / / Teresa M. Flannery
| How to market a university : building value in a competitive environment / / Teresa M. Flannery |
| Autore | Flannery Teresa M. <1961-> |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
| Descrizione fisica | 1 online resource (1 online resource.) |
| Disciplina | 378.0688 |
| Collana | Higher Ed leadership essentials |
| Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
| ISBN | 1-4214-4035-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
| Record Nr. | UNINA-9910794209903321 |
Flannery Teresa M. <1961->
|
||
| Baltimore : , : Johns Hopkins University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market a university : building value in a competitive environment / / Teresa M. Flannery
| How to market a university : building value in a competitive environment / / Teresa M. Flannery |
| Autore | Flannery Teresa M. <1961-> |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
| Descrizione fisica | 1 online resource (1 online resource.) |
| Disciplina | 378.0688 |
| Collana | Higher Ed leadership essentials |
| Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
| ISBN | 1-4214-4035-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
| Record Nr. | UNINA-9910812289503321 |
|
Flannery Teresa M. <1961->
|
||
| Baltimore : , : Johns Hopkins University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||