Evaluating military advertising and recruiting [[electronic resource] ] : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors |
Pubbl/distr/stampa | Washington, D.C., : National Academies Press, 2004 |
Descrizione fisica | 1 online resource (208 p.) |
Disciplina | 355.2/2362/0973 |
Altri autori (Persone) |
SackettPaul R
MavorAnne S |
Soggetto topico |
Manpower - United States
Youth - United States |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-17652-0
9786610176526 0-309-52947-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index"" |
Record Nr. | UNINA-9910455759603321 |
Washington, D.C., : National Academies Press, 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Evaluating military advertising and recruiting : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors |
Pubbl/distr/stampa | Washington, D.C. : , : National Academies Press, , 2004 |
Descrizione fisica | 1 online resource (208 pages) |
Disciplina | 355.2/2362/0973 |
Altri autori (Persone) |
SackettPaul R
MavorAnne S |
Soggetto topico |
Manpower - United States
Youth - United States |
ISBN |
1-280-17652-0
9786610176526 0-309-52947-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index"" |
Record Nr. | UNINA-9910780331803321 |
Washington, D.C. : , : National Academies Press, , 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Evaluating military advertising and recruiting : theory and methodology / / Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors |
Pubbl/distr/stampa | Washington, D.C. : , : National Academies Press, , 2004 |
Descrizione fisica | 1 online resource (208 pages) |
Disciplina | 355.2/2362/0973 |
Altri autori (Persone) |
SackettPaul R
MavorAnne S |
Soggetto topico |
Manpower - United States
Youth - United States |
ISBN |
1-280-17652-0
9786610176526 0-309-52947-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ""Front Matter""; ""Preface""; ""Contents""; ""Executive Summary""; ""1 Introduction""; ""2 Theoretical Approaches""; ""3 Monitoring Trends in Youth Attitudes, Values, and Propensity""; ""4 Advertising Planning: Generative and Evaluative Approaches""; ""5 Determining Optimal Levels of Advertising and Recruiting Resources""; ""6 The Timing and Levels of Joint and Service-Specific Advertising""; ""7 Determining Optimal Types of Incentives""; ""8 Performance Management of Recruiters""; ""9 Conclusions and Recommendations""; ""References""; ""Appendix: Biographical Sketches""; ""Index"" |
Record Nr. | UNINA-9910828237303321 |
Washington, D.C. : , : National Academies Press, , 2004 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|