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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910132317903321 |
Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910813563403321 |
|
Temporal Paul
|
||
| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-44138-1
9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910457468003321 |
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Eshuis Jasper <1972-, >
|
||
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910779046303321 |
|
Eshuis Jasper <1972-, >
|
||
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910826242303321 |
|
Eshuis Jasper <1972-, >
|
||
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public sector marketing / / Tony Proctor
| Public sector marketing / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
| Descrizione fisica | 1 online resource (245 pages) : illustrations |
| Disciplina | 352.7/48 |
| Soggetto topico | Government marketing |
| ISBN |
1-281-83000-3
9786611830007 1-4082-5034-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. |
| Record Nr. | UNINA-9910151659403321 |
|
Proctor Tony
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| Harlow, England : , : FT Prentice Hall, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||